I am a Wellington-based photographer with over 15 years of experience shooting fashion, beauty, lifestyle and advertising imagery. I specialise in product photography and branded content, bringing styling, lighting and storytelling to every project. My work blends fashion and lifestyle aesthetics to create elevated visuals for brands and campaigns. Since returning to New Zealand, I’ve collaborated with a range of commercial and lifestyle clients to deliver bespoke visual content across product, beauty, and lifestyle photography, including campaigns, lookbooks, and social media content.

Sarah Willcox

I am a Wellington-based photographer with over 15 years of experience shooting fashion, beauty, lifestyle and advertising imagery. I specialise in product photography and branded content, bringing styling, lighting and storytelling to every project. My work blends fashion and lifestyle aesthetics to create elevated visuals for brands and campaigns. Since returning to New Zealand, I’ve collaborated with a range of commercial and lifestyle clients to deliver bespoke visual content across product, beauty, and lifestyle photography, including campaigns, lookbooks, and social media content.

Available to hire

I am a Wellington-based photographer with over 15 years of experience shooting fashion, beauty, lifestyle and advertising imagery. I specialise in product photography and branded content, bringing styling, lighting and storytelling to every project. My work blends fashion and lifestyle aesthetics to create elevated visuals for brands and campaigns.

Since returning to New Zealand, I’ve collaborated with a range of commercial and lifestyle clients to deliver bespoke visual content across product, beauty, and lifestyle photography, including campaigns, lookbooks, and social media content.

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Language

English
Fluent

Work Experience

Freelance Photographer at Self-employed
January 1, 2013 - Present
Product, beauty and lifestyle photography; fashion and editorial shoots; natural light styling; studio lighting; retouching in Photoshop; content creation for social media; short-form video using CapCut; styling and art direction for product shoots. Based in Wellington, NZ. Ongoing.
Senior Photographer at Net-a-Porter
January 1, 2012 - January 1, 2013
Specialist in accessories and fine jewellery within a luxury e-commerce studio. Trained and supported junior photographers, contributing to studio workflow and consistency. Shot accessories lookbooks directly from runway and designer studios in Milan fashion houses.
Studio Photographer at Net-a-Porter
January 1, 2009 - January 1, 2012
Studio photographer working across fashion and accessories.

Education

Bachelor of Fine Arts (Photography) at University of Auckland
January 1, 1999 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services