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I am Anu Malra, a Digital Growth Strategist leveraging AI-powered marketing and technical SEO to drive growth for global IT and technology companies. I specialize in building scalable, enterprise-grade SEO programs and orchestrating multi-channel campaigns that blend SEO, content, and demand generation to fuel measurable business outcomes. I lead cross-functional teams, design data-driven marketing strategies, and translate insights into tangible improvements in organic traffic, domain authority, and revenue. My approach pairs hands-on execution with collaboration across product and engineering stakeholders, and I communicate impact through KPI dashboards that stakeholders understand and trust.…I am Anu Malra, a Digital Growth Strategist leveraging AI-powered marketing and technical SEO to drive growth for global IT and technology companies. I specialize in building scalable, enterprise-grade SEO programs and orchestrating multi-channel campaigns that blend SEO, content, and demand generation to fuel measurable business outcomes. I lead cross-functional teams, design data-driven marketing strategies, and translate insights into tangible improvements in organic traffic, domain authority, and revenue. My approach pairs hands-on execution with collaboration across product and engineering stakeholders, and I communicate impact through KPI dashboards that stakeholders understand and trust.

Anu Malra

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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I am Anu Malra, a Digital Growth Strategist leveraging AI-powered marketing and technical SEO to drive growth for global IT and technology companies. I specialize in building scalable, enterprise-grade SEO programs and orchestrating multi-channel campaigns that blend SEO, content, and demand generation to fuel measurable business outcomes. I lead cross-functional teams, design data-driven marketing strategies, and translate insights into tangible improvements in organic traffic, domain authority, and revenue. My approach pairs hands-on execution with collaboration across product and engineering stakeholders, and I communicate impact through KPI dashboards that stakeholders understand and trust.…I am Anu Malra, a Digital Growth Strategist leveraging AI-powered marketing and technical SEO to drive growth for global IT and technology companies. I specialize in building scalable, enterprise-grade SEO programs and orchestrating multi-channel campaigns that blend SEO, content, and demand generation to fuel measurable business outcomes. I lead cross-functional teams, design data-driven marketing strategies, and translate insights into tangible improvements in organic traffic, domain authority, and revenue. My approach pairs hands-on execution with collaboration across product and engineering stakeholders, and I communicate impact through KPI dashboards that stakeholders understand and trust.

Available to hire

I am Anu Malra, a Digital Growth Strategist leveraging AI-powered marketing and technical SEO to drive growth for global IT and technology companies. I specialize in building scalable, enterprise-grade SEO programs and orchestrating multi-channel campaigns that blend SEO, content, and demand generation to fuel measurable business outcomes.

I lead cross-functional teams, design data-driven marketing strategies, and translate insights into tangible improvements in organic traffic, domain authority, and revenue. My approach pairs hands-on execution with collaboration across product and engineering stakeholders, and I communicate impact through KPI dashboards that stakeholders understand and trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Marketing Lead (SEO & Digital Growth) at Seasia Infotech

March 1, 2020 - May 1, 2026

Chandigarh, India. Owned end-to-end SEO strategy for IT services portfolio (Mobile App Dev, AI Solutions, Custom Software), driving consistent YoY growth in organic traffic and qualified enterprise pipeline. Architected AI-powered marketing automation workflows, reducing manual campaign effort by 40% while improving lead nurturing speed and personalization at scale. Led multi-channel organic campaigns across SEO, content marketing, and LinkedIn, achieving measurable gains in domain authority and organic search rankings. Managed cross-functional SEO team of 6+, established OKRs, performance dashboards, and coaching members on AI tool adoption, data-driven execution, and technical SEO best practices. Developed GTM strategies for new service launches aligned with ICP targeting and competitive positioning in global IT markets; implemented CRO practices to increase MQL-to-SQL conversion rates. Pioneered integration of GEO and AEO techniques to ensure brand visibility in AI-powered search en

Digital Marketing Strategist (SEO & Demand Generation) at Cerebrum Infotech (Seasia Group)

January 1, 2021 - April 1, 2022

Chandigarh, India. Designed integrated digital and SEO strategies for a fast-growing SaaS and mobile product company, aligning organic search with demand generation goals. Achieved consistent growth in organic search rankings and paid media efficiency by managing SEO, content calendars, and cross-platform campaigns. Collaborated with product and sales teams to develop Account-Based Marketing (ABM) campaigns targeting mid-market and enterprise technology buyers.

Digital Marketing Team Head at Chandigarh IT Park

April 1, 2019 - January 1, 2020

Chandigarh, India. Led a team of digital marketers executing SEO, PPC, email, and social campaigns for technology clients across diverse verticals. Drove 35%+ improvement in lead velocity through targeted content strategies and optimization of paid advertising spend. Established marketing SOPs and KPI dashboards tracking cost-per-lead, organic sessions, and ROAS.

Senior SEO Analyst at Purple Intellectual Pvt. Ltd.

December 1, 2017 - November 1, 2018

Chandigarh, India. Conducted technical SEO audits and on-/off-page optimization for multiple client websites, improving keyword rankings and organic visibility. Managed link-building campaigns that grew domain authority metrics for IT and e-commerce clients; delivered monthly performance reports via GA, Search Console, and SEMrush.

SEO Executive at Purple Infotech (Purple Infotech) / Ratchet Infotech

December 1, 2014 - June 1, 2017

Chandigarh, India. Executed keyword research, meta optimization, content planning, and link acquisition; grew organic search traffic by 50%+ for key technology clients.

SEO Executive at Daffodils Pvt. Ltd.

April 1, 2013 - March 1, 2014

Chandigarh, India. Executed SEO campaigns, competitive analysis, and content optimization for a portfolio of SMB clients.