Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Urdu
Fluent
Work Experience
SEO Specialist at Optivana
January 1, 2023 - PresentLed advanced SEO, AI search optimization, and local search visibility strategies across multi-industry client portfolios, delivering measurable growth in organic performance, search visibility, and AI-driven discovery.
SEO Specialist at SEO Freshs
January 1, 2021 - December 1, 2022Executed local SEO and organic growth strategies for service-based businesses, improving map pack rankings, traffic growth, and local search visibility; introduced AEO practices; standardized NAP across 50+ directories; built geo-targeted landing pages and structured internal linking; managed multi-platform citation campaigns.
Junior SEO Analyst at FreelanceDigital.pk
January 1, 2020 - January 1, 2021Supported on-page optimization, keyword research, and local SEO setup; assisted in audits and performance reporting; enabled foundational local SEO presence via GBP optimization.
Education
Bachelor of Science in Applied Psychology at University of Sahiwal
January 1, 2020 - January 1, 2024Bachelor of Science in Applied Psychology at University of Sahiwal
January 1, 2020 - January 1, 2024Qualifications
Cold Email Marketing Mastery
January 11, 2030 - June 10, 2026Instantly Academy
January 1, 2025 - June 10, 2026Google Analytics 4 Certification
January 1, 2024 - June 10, 2026Google Skillshop
January 1, 2024 - June 10, 2026Google Search Ads Fundamentals
January 1, 2023 - June 10, 2026Local SEO Certification
January 1, 2022 - June 10, 2026SEO Foundations
January 1, 2021 - June 10, 2026Cold Email Marketing Mastery
January 1, 2025 - June 10, 2026Google Analytics 4 Certification
January 1, 2024 - June 10, 2026Google Skillshop
January 1, 2024 - June 10, 2026Google Ads Certification (Fundamentals) / Google Skillshop
January 1, 2023 - June 10, 2026Local SEO Certification
January 1, 2022 - June 10, 2026SEO Foundations
January 1, 2021 - June 10, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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