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I am a results-driven SEO Specialist with five years of hands-on experience in technical SEO, local SEO, and AI search optimization. I help businesses improve organic visibility, strengthen their Google Business Profiles, resolve technical issues, and attract more qualified leads. Across diverse client portfolios, I have grown organic traffic by an average of 45%, achieved Google Maps Top 3 rankings for service businesses, and resolved more than 200 technical SEO issues affecting indexing and revenue. As search continues to evolve, I have expanded my work into Generative Engine Optimization, Answer Engine Optimization, and LLM search visibility for platforms such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. I enjoy combining technical precision, search-intent research, structured content, local authority building, and targeted outreach to create practical strategies that deliver measurable growth. I am also certified in cold email marketing, allowing me to support both inbound SEO and outbound lead-generation campaigns.…I am a results-driven SEO Specialist with five years of hands-on experience in technical SEO, local SEO, and AI search optimization. I help businesses improve organic visibility, strengthen their Google Business Profiles, resolve technical issues, and attract more qualified leads. Across diverse client portfolios, I have grown organic traffic by an average of 45%, achieved Google Maps Top 3 rankings for service businesses, and resolved more than 200 technical SEO issues affecting indexing and revenue. As search continues to evolve, I have expanded my work into Generative Engine Optimization, Answer Engine Optimization, and LLM search visibility for platforms such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. I enjoy combining technical precision, search-intent research, structured content, local authority building, and targeted outreach to create practical strategies that deliver measurable growth. I am also certified in cold email marketing, allowing me to support both inbound SEO and outbound lead-generation campaigns.

Fatima Shafiq

Digital Marketer, Marketing Strategist, SEO Expert, +2

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I am a results-driven SEO Specialist with five years of hands-on experience in technical SEO, local SEO, and AI search optimization. I help businesses improve organic visibility, strengthen their Google Business Profiles, resolve technical issues, and attract more qualified leads. Across diverse client portfolios, I have grown organic traffic by an average of 45%, achieved Google Maps Top 3 rankings for service businesses, and resolved more than 200 technical SEO issues affecting indexing and revenue. As search continues to evolve, I have expanded my work into Generative Engine Optimization, Answer Engine Optimization, and LLM search visibility for platforms such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. I enjoy combining technical precision, search-intent research, structured content, local authority building, and targeted outreach to create practical strategies that deliver measurable growth. I am also certified in cold email marketing, allowing me to support both inbound SEO and outbound lead-generation campaigns.…I am a results-driven SEO Specialist with five years of hands-on experience in technical SEO, local SEO, and AI search optimization. I help businesses improve organic visibility, strengthen their Google Business Profiles, resolve technical issues, and attract more qualified leads. Across diverse client portfolios, I have grown organic traffic by an average of 45%, achieved Google Maps Top 3 rankings for service businesses, and resolved more than 200 technical SEO issues affecting indexing and revenue. As search continues to evolve, I have expanded my work into Generative Engine Optimization, Answer Engine Optimization, and LLM search visibility for platforms such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. I enjoy combining technical precision, search-intent research, structured content, local authority building, and targeted outreach to create practical strategies that deliver measurable growth. I am also certified in cold email marketing, allowing me to support both inbound SEO and outbound lead-generation campaigns.

Available to hire

I am a results-driven SEO Specialist with five years of hands-on experience in technical SEO, local SEO, and AI search optimization. I help businesses improve organic visibility, strengthen their Google Business Profiles, resolve technical issues, and attract more qualified leads. Across diverse client portfolios, I have grown organic traffic by an average of 45%, achieved Google Maps Top 3 rankings for service businesses, and resolved more than 200 technical SEO issues affecting indexing and revenue.

As search continues to evolve, I have expanded my work into Generative Engine Optimization, Answer Engine Optimization, and LLM search visibility for platforms such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. I enjoy combining technical precision, search-intent research, structured content, local authority building, and targeted outreach to create practical strategies that deliver measurable growth. I am also certified in cold email marketing, allowing me to support both inbound SEO and outbound lead-generation campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

SEO Specialist at Optivana

January 1, 2023 - Present

Led advanced SEO, AI search optimization, and local search visibility strategies across multi-industry client portfolios, delivering measurable growth in organic performance, search visibility, and AI-driven discovery.

SEO Specialist at SEO Freshs

January 1, 2021 - December 1, 2022

Executed local SEO and organic growth strategies for service-based businesses, improving map pack rankings, traffic growth, and local search visibility; introduced AEO practices; standardized NAP across 50+ directories; built geo-targeted landing pages and structured internal linking; managed multi-platform citation campaigns.

Junior SEO Analyst at FreelanceDigital.pk

January 1, 2020 - January 1, 2021

Supported on-page optimization, keyword research, and local SEO setup; assisted in audits and performance reporting; enabled foundational local SEO presence via GBP optimization.