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I'm a Senior Design Leader who translates complex ideas into high-impact visual campaigns that drive measurable business results. Over 10+ years, I've led brand and product storytelling across SaaS, fintech, and global enterprises, delivering consistent brand governance and scalable production. I thrive at the intersection of strategy and hands-on design, mentoring cross-functional teams, and leveraging AI-powered tools to ensure on-time delivery. I guard the brand vision while optimizing for commercial performance, turning product details into clear, compelling visuals that boost engagement and MQLs.…I'm a Senior Design Leader who translates complex ideas into high-impact visual campaigns that drive measurable business results. Over 10+ years, I've led brand and product storytelling across SaaS, fintech, and global enterprises, delivering consistent brand governance and scalable production. I thrive at the intersection of strategy and hands-on design, mentoring cross-functional teams, and leveraging AI-powered tools to ensure on-time delivery. I guard the brand vision while optimizing for commercial performance, turning product details into clear, compelling visuals that boost engagement and MQLs.

Darius Abulencia

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I'm a Senior Design Leader who translates complex ideas into high-impact visual campaigns that drive measurable business results. Over 10+ years, I've led brand and product storytelling across SaaS, fintech, and global enterprises, delivering consistent brand governance and scalable production. I thrive at the intersection of strategy and hands-on design, mentoring cross-functional teams, and leveraging AI-powered tools to ensure on-time delivery. I guard the brand vision while optimizing for commercial performance, turning product details into clear, compelling visuals that boost engagement and MQLs.…I'm a Senior Design Leader who translates complex ideas into high-impact visual campaigns that drive measurable business results. Over 10+ years, I've led brand and product storytelling across SaaS, fintech, and global enterprises, delivering consistent brand governance and scalable production. I thrive at the intersection of strategy and hands-on design, mentoring cross-functional teams, and leveraging AI-powered tools to ensure on-time delivery. I guard the brand vision while optimizing for commercial performance, turning product details into clear, compelling visuals that boost engagement and MQLs.

Available to hire

I’m a Senior Design Leader who translates complex ideas into high-impact visual campaigns that drive measurable business results. Over 10+ years, I’ve led brand and product storytelling across SaaS, fintech, and global enterprises, delivering consistent brand governance and scalable production.

I thrive at the intersection of strategy and hands-on design, mentoring cross-functional teams, and leveraging AI-powered tools to ensure on-time delivery. I guard the brand vision while optimizing for commercial performance, turning product details into clear, compelling visuals that boost engagement and MQLs.

Skills

Experience Level

Expert

Expert

Expert

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Expert

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Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer at WellnessLiving

April 1, 2023 - November 1, 2025

Led strategy and brand governance for high-priority campaigns, establishing an end-to-end creative brief process that reduced miscommunication and improved creative compliance. Executed campaigns that boosted online engagement (CTR) by 20% and optimized production with AI-powered scheduling to achieve 99% on-time delivery. Translated complex product details into visual assets, delivering a 30% lift in marketing-qualified leads for new feature adoption. Mentored a team of 4+ designers, copywriters, and videographers, and managed external agencies to ensure brand consistency and efficiency.

Senior Graphic Designer at TrackTik

January 1, 2018 - June 1, 2022

Built and maintained a cohesive brand identity system across digital, print, and product touchpoints. Owned end-to-end website design, UX improvements, and conversion-rate optimization. Designed multi-channel digital campaigns (email, paid social, display) with data-driven iterations and provided strategic input on SEO, PPC, and marketing automation; collaborated with product, sales, and marketing to translate SaaS features into clear communications.

Lead Designer at Paysafe

August 1, 2010 - July 1, 2017

Developed global brand guidelines and ensured brand compliance across regions. Managed the design of corporate website, landing pages, mobile app, and marketing materials to improve UX and brand consistency. Led cross-functional collaborations with international teams to deliver impactful design solutions.

Lead Designer at Contemporary Services Canada

January 1, 2009 - April 1, 2010

Led creative for event management services for the Vancouver 2010 Winter Olympic Games, adhering to IOC brand standards. Created branded materials and event guides to support large-scale event operations.