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Maggie O’Rourke is a Denver-based design leader who builds brand experiences across print, digital, packaging, and campaigns. She develops concepts, layouts, visual systems, and consumer-facing assets that inspire, inform, and captivate audiences. With experience directing integrated marketing and art direction from digital health to retail and fitness brands, Maggie collaborates with teams to shape strategy, oversee quality of execution, and bring creative from concept to production. She has directed photoshoots, managed resources, and guided catalog and campaign production at scale.…Maggie O’Rourke is a Denver-based design leader who builds brand experiences across print, digital, packaging, and campaigns. She develops concepts, layouts, visual systems, and consumer-facing assets that inspire, inform, and captivate audiences. With experience directing integrated marketing and art direction from digital health to retail and fitness brands, Maggie collaborates with teams to shape strategy, oversee quality of execution, and bring creative from concept to production. She has directed photoshoots, managed resources, and guided catalog and campaign production at scale.

Maggie O'Rourke

Art Director, Graphic Designer, Designer, +5

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Maggie O’Rourke is a Denver-based design leader who builds brand experiences across print, digital, packaging, and campaigns. She develops concepts, layouts, visual systems, and consumer-facing assets that inspire, inform, and captivate audiences. With experience directing integrated marketing and art direction from digital health to retail and fitness brands, Maggie collaborates with teams to shape strategy, oversee quality of execution, and bring creative from concept to production. She has directed photoshoots, managed resources, and guided catalog and campaign production at scale.…Maggie O’Rourke is a Denver-based design leader who builds brand experiences across print, digital, packaging, and campaigns. She develops concepts, layouts, visual systems, and consumer-facing assets that inspire, inform, and captivate audiences. With experience directing integrated marketing and art direction from digital health to retail and fitness brands, Maggie collaborates with teams to shape strategy, oversee quality of execution, and bring creative from concept to production. She has directed photoshoots, managed resources, and guided catalog and campaign production at scale.

Available to hire

Maggie O’Rourke is a Denver-based design leader who builds brand experiences across print, digital, packaging, and campaigns. She develops concepts, layouts, visual systems, and consumer-facing assets that inspire, inform, and captivate audiences.

With experience directing integrated marketing and art direction from digital health to retail and fitness brands, Maggie collaborates with teams to shape strategy, oversee quality of execution, and bring creative from concept to production. She has directed photoshoots, managed resources, and guided catalog and campaign production at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Project Manager / Production Artist at Focus Designs, Inc.

January 1, 2022 - January 1, 2025

Designed and developed corporate identity pieces, logos, illustrations, websites, motion graphics, 3D modeling, and computer animation. Produced brand assets across multiple mediums and supported production needs with a focus on consistent visual communication.

Art Director at Virgin Pulse (formerly Welltok)

January 1, 2018 - January 1, 2022

Developed integrated marketing campaigns and intuitive user experiences for consumer-facing websites, along with print pieces and digital assets for a leading digital health brand. Owned quality of both execution and creative thinking. Collaborated with copywriters and managers to build concepts and executions; communicated ideas and handoffs to developers for implementation. Directed video and photo shoots and managed creative resources and servers.

Art Director at Gaiam (Fit For Life, LLC)

January 1, 2011 - January 1, 2018

Designed and executed packaging and marketing campaigns for Gaiam fitness products, including media titles sold in more than 38,000 retailers worldwide. Served as design lead for all Gaiam and sub-branded packaging. Created packaging specifications and constructed mock-ups for client presentations. Developed visual concepts, retail planograms, brand marketing materials, and digital/print advertisements. Directed product and lifestyle photoshoots and traveled for press checks, trade shows, and consumer events.

Designer / Visual Merchandising Coordinator at Ultimate Electronics, Inc.

January 1, 2004 - January 1, 2004

Designed and supported art direction for six annual catalogs. Contributed to page layout, photography, merchandising, strategic planning, and the production of over four million copies. Collaborated with the marketing team to create direct mail and in-store messaging as the primary designer for visual merchandising materials.

Senior Designer at Ultimate Electronics, Inc.

January 1, 2004 - January 1, 2006

Coordinated, organized, and art directed weekly newspaper inserts distributed across 14 states, reaching an estimated audience of five million people. Designed marketing materials including magazines, print ads, catalogs, direct mail, and corporate identity assets for 46 high-end consumer electronics retailers. Led as the company’s primary designer for promotional production.

Art Director at eToys Direct, Inc.

January 1, 2001 - January 1, 2004

Concepted and designed catalogs for eToys, Sears Roebuck, and MyTwinn. Coordinated and oversaw the catalog production process, including press checks and quality control with vendors. Developed a portfolio of marketing materials and corporate communications for the brand.

Graphic Designer (AKA: Eagle Claw / Wright & McGill) at Wright & McGill

January 1, 1999 - January 1, 2001

Created visual text and imagery concepts to communicate ideas that inspire, inform, or captivate consumers. Developed overall layout and design for advertisements, catalogs, brochures, magazines, corporate reports, and website/social media imagery. Delivered exceptional creativity and innovative design while managing communication, organization, and deadlines in a fast-paced environment.