I’m Amar Javed, a Digital Marketing Strategist with 8+ years of experience helping brands grow through data-driven, multi-channel campaigns. I’ve led end-to-end digital marketing programs for agencies and ecommerce, combining paid search, paid social, and organic SEO to scale customer acquisition and revenue. I excel at turning insights into action, optimizing ROAS across Google Ads and Meta Ads, and aligning creative with analytics. I’ve built high-performing teams, secured key approvals like Google Merchant Center for ecommerce, and implemented marketing automation and CRM strategies to nurture leads and drive sustainable growth.

Amar Javed

I’m Amar Javed, a Digital Marketing Strategist with 8+ years of experience helping brands grow through data-driven, multi-channel campaigns. I’ve led end-to-end digital marketing programs for agencies and ecommerce, combining paid search, paid social, and organic SEO to scale customer acquisition and revenue. I excel at turning insights into action, optimizing ROAS across Google Ads and Meta Ads, and aligning creative with analytics. I’ve built high-performing teams, secured key approvals like Google Merchant Center for ecommerce, and implemented marketing automation and CRM strategies to nurture leads and drive sustainable growth.

Available to hire

I’m Amar Javed, a Digital Marketing Strategist with 8+ years of experience helping brands grow through data-driven, multi-channel campaigns. I’ve led end-to-end digital marketing programs for agencies and ecommerce, combining paid search, paid social, and organic SEO to scale customer acquisition and revenue.

I excel at turning insights into action, optimizing ROAS across Google Ads and Meta Ads, and aligning creative with analytics. I’ve built high-performing teams, secured key approvals like Google Merchant Center for ecommerce, and implemented marketing automation and CRM strategies to nurture leads and drive sustainable growth.

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Experience Level

Expert
Expert
Expert

Language

English
Advanced
Urdu
Advanced

Work Experience

Digital Marketing Head at G-Tech Solutions (Sydney)
September 1, 2024 - Present
Led the digital marketing team end-to-end, coordinating SEO, PPC, social media, and graphics while mentoring staff and ensuring timely delivery. Directed the graphics team to produce creative assets aligned with campaigns and content schedules. Served as the primary point of contact for key clients, translating business objectives into data-driven digital strategies. Drove performance across Google Ads and Meta Ads, achieving ROI improvements and YoY growth in qualified leads. Secured Google Merchant Center approval for ecommerce clients, enabling Shopping Ads. Oversaw SEO initiatives across 15+ projects, ranking for 200+ competitive keywords and securing top-3 SERP positions for the majority of targets. Leveraged CRM and marketing automation to execute email campaigns that nurture leads and drive engagement. Implemented technical enhancements (e.g., SPF/DKIM/DMARC) to improve deliverability and brand trust.
Digital Marketing Manager (SEO & PPC) at AJ Marketing
December 1, 2020 - July 1, 2024
Developed and executed comprehensive digital marketing campaigns across Google Ads and Meta Ads to increase traffic and conversions. Managed social media presence, executed SEO strategies, and analyzed market trends to optimize campaigns. Oversaw email marketing initiatives, referral programs, and automation to boost engagement and repeat business. Led a team of content writers and coordinated on-page and off-page SEO efforts to improve rankings and organic traffic.
Digital Marketer (PPC Campaigns) at Sunglass Hut
December 1, 2018 - December 1, 2020
Developed and executed Facebook Ads strategy that increased website traffic by 30% and conversions by 20% within six months. Created, optimized, and monitored ad sets to reduce costs and improve ROAS. Collaborated with SEO to propose on-site improvements and supported affiliate initiatives, live conversion tracking, and CRM integrations. Implemented A/B testing and CRO techniques to improve landing page performance and conversions.

Education

M.Phil. – Marketing at Islami University Bahawalpur
January 11, 2030 - January 1, 2022
MBA at Virtual University Pakistan
January 11, 2030 - January 1, 2020
B.Com (Bachelor of Commerce) at Punjab College of Commerce, RYK
January 11, 2030 - January 1, 2007
FSc. at Board of Intermediate & Secondary Education, Bahawalpur
January 11, 2030 - January 1, 2004
Matriculation at B.I.S.E, Bahawalpur
January 11, 2030 - January 1, 2002

Qualifications

Google Analytics Course
January 1, 2022 - June 10, 2026
1 Year Advanced Diploma in Information Technology (ADIT)
January 1, 2005 - June 10, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education