Hi, I’m Marina Cordun. I’m a senior creative copywriter with 15+ years of experience shaping integrated campaigns for leading brands across retail, finance, health, automotive and FMCG. I specialize in concept development, brand storytelling, and creative strategy, delivering content across ATL, digital, social and CRM channels. With a psychology background, I bring insight into audiences, behavior and communication to craft messages that resonate and move people. Based in Bucharest, I’m open to EU/UK relocation to contribute to ambitious brands and teams. I enjoy mentoring cross-functional teams, collaborating with clients and stakeholders, and steering campaigns from idea to execution while continuously learning and evolving as a storyteller.

Marina Cordun

Hi, I’m Marina Cordun. I’m a senior creative copywriter with 15+ years of experience shaping integrated campaigns for leading brands across retail, finance, health, automotive and FMCG. I specialize in concept development, brand storytelling, and creative strategy, delivering content across ATL, digital, social and CRM channels. With a psychology background, I bring insight into audiences, behavior and communication to craft messages that resonate and move people. Based in Bucharest, I’m open to EU/UK relocation to contribute to ambitious brands and teams. I enjoy mentoring cross-functional teams, collaborating with clients and stakeholders, and steering campaigns from idea to execution while continuously learning and evolving as a storyteller.

Available to hire

Hi, I’m Marina Cordun. I’m a senior creative copywriter with 15+ years of experience shaping integrated campaigns for leading brands across retail, finance, health, automotive and FMCG. I specialize in concept development, brand storytelling, and creative strategy, delivering content across ATL, digital, social and CRM channels. With a psychology background, I bring insight into audiences, behavior and communication to craft messages that resonate and move people.

Based in Bucharest, I’m open to EU/UK relocation to contribute to ambitious brands and teams. I enjoy mentoring cross-functional teams, collaborating with clients and stakeholders, and steering campaigns from idea to execution while continuously learning and evolving as a storyteller.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Senior Copywriter at Jam Session Agency
August 1, 2023 - Present
Led the development of award-winning campaigns for Carrefour Romania and partners, unifying strategy, concept and copy across on-ground, digital and social channels. Drove brand storytelling and 360-degree activations, with recognition including Silver Copywriter of the Year at the ADC Awards 2024.
Senior Copywriter at Sunday Morning
October 1, 2019 - July 31, 2023
Directed CSR communications for Lidl Romania, elevating brand engagement and recognition through integrated CSR campaigns, stakeholder storytelling and social initiatives.
Senior Copywriter at Leo Burnett
December 1, 2018 - September 30, 2019
Created Samsung Galaxy launch campaigns with regional impact, coordinating with regional teams to ensure consistency and effectiveness across markets.
Senior Copywriter at Cohn & Jansen JWT
December 1, 2017 - November 1, 2018
Client: BCR Erste Bank. Led copy development for advertising concepts and campaigns across channels, delivering consistent brand messaging.
Senior Copywriter at Headvertising
April 1, 2017 - November 30, 2018
Delivered creative strategies across digital and offline campaigns for ING, NN and Dale Carnegie, including concept development and messaging across channels.
Senior Copywriter at Geometry Global
August 1, 2013 - March 31, 2017
Conceptualized multi-channel campaigns for Mercedes-Benz, Opel, Danone and Golden Brau, driving brand visibility and consumer engagement through integrated experiences.
Copywriter at Lowe and Partners Worldwide
September 1, 2010 - August 1, 2013
Worked on major campaigns across multiple brands; contributed to 360° campaigns and award-winning work in the agency.
Copywriter at GAV
July 1, 2008 - September 1, 2010
Clients: Penny Market, OBI, Billa. Developed campaigns; earned recognition including Silver Effie for integrated campaigns.
Copywriter at The Ad Store Romania
June 1, 2007 - July 1, 2008
Early career role as a copywriter contributing to client campaigns and concept development.
Director Scout at Saga Film
September 1, 2006 - May 1, 2007
Director Scout role early in career, involvement in scouting and production preparation for projects.

Education

MA in Psychoanalysis at Titu Maiorescu University, Bucharest
January 1, 2020 - December 31, 2022
BA in Psychology at Titu Maiorescu University, Bucharest
January 1, 2016 - December 31, 2019
BA in Journalism at Babes-Bolyai University, Cluj-Napoca
January 1, 2002 - January 1, 2006

Qualifications

Dale Carnegie Presentation Skills Training
January 1, 2016 - June 10, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Financial Services, Software & Internet, Healthcare, Manufacturing