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I am an Organic Growth Specialist with 10+ years of experience driving measurable growth through SEO strategy, site structure, and content aligned to search intent. I build scalable SEO-led growth engines for B2B, enterprise eCommerce, and healthcare brands, delivering traffic, leads, and revenue over time. Currently, I am advancing Meditree as a live proof-of-concept for intent-driven, query-first SEO and expanding AI-assisted visibility and structured growth for enterprise clients, including operational coordination for a Cape Town office.…I am an Organic Growth Specialist with 10+ years of experience driving measurable growth through SEO strategy, site structure, and content aligned to search intent. I build scalable SEO-led growth engines for B2B, enterprise eCommerce, and healthcare brands, delivering traffic, leads, and revenue over time. Currently, I am advancing Meditree as a live proof-of-concept for intent-driven, query-first SEO and expanding AI-assisted visibility and structured growth for enterprise clients, including operational coordination for a Cape Town office.

Daniel Vollgraaff

SEO Expert, Growth Marketer, Content Strategist, +2

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I am an Organic Growth Specialist with 10+ years of experience driving measurable growth through SEO strategy, site structure, and content aligned to search intent. I build scalable SEO-led growth engines for B2B, enterprise eCommerce, and healthcare brands, delivering traffic, leads, and revenue over time. Currently, I am advancing Meditree as a live proof-of-concept for intent-driven, query-first SEO and expanding AI-assisted visibility and structured growth for enterprise clients, including operational coordination for a Cape Town office.…I am an Organic Growth Specialist with 10+ years of experience driving measurable growth through SEO strategy, site structure, and content aligned to search intent. I build scalable SEO-led growth engines for B2B, enterprise eCommerce, and healthcare brands, delivering traffic, leads, and revenue over time. Currently, I am advancing Meditree as a live proof-of-concept for intent-driven, query-first SEO and expanding AI-assisted visibility and structured growth for enterprise clients, including operational coordination for a Cape Town office.

Available to hire

I am an Organic Growth Specialist with 10+ years of experience driving measurable growth through SEO strategy, site structure, and content aligned to search intent. I build scalable SEO-led growth engines for B2B, enterprise eCommerce, and healthcare brands, delivering traffic, leads, and revenue over time.

Currently, I am advancing Meditree as a live proof-of-concept for intent-driven, query-first SEO and expanding AI-assisted visibility and structured growth for enterprise clients, including operational coordination for a Cape Town office.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Organic Growth & SEO Strategist at OZO (UK)

December 1, 2023 - Present

Remote-based role transitioned from on-page SEO to full organic growth strategy; led team onboarding and operational coordination for the Cape Town office; shifted enterprise client focus from keyword-level SEO to structured, intent-driven growth strategies.

Founder & Lead Organic Growth Consultant at Meditree

February 1, 2018 - October 1, 2023

Live proof-of-concept project validating a pure intent-led organic growth methodology, built around target topics, semantic relevance, and intent-driven content; tested with enterprise B2B and healthcare brands.

Founder & Head of Information Architecture at Health Central Store

January 1, 2021 - October 1, 2021

Built an eCommerce site structure focused on user intent (Focus, Sleep, Energy) with early application of pure intent-led architecture; improved product discovery and governance for external investment.

SEO Specialist at ROI Digital

January 1, 2017 - July 1, 2017

Delivered technical audits for international hotel chains and law firms; focused on structured data and indexing; used behavioral data and landing page testing to improve conversions across key organic paths.

SEO Specialist at Titan Digital

April 1, 2016 - December 1, 2016

Managed client SEO campaigns; built taxonomy and structured data foundations; early adoption of structured growth frameworks to improve performance.

SEO Campaign Manager at Sprout, by IKineo

June 1, 2015 - March 1, 2016

Led organic growth for major retail brands; developed an intent-first framework to mine long-tail queries from forums and user questions for better conversions.

SEO Specialist at Mabua Professional Services

October 1, 2014 - July 1, 2015

Managed organic growth for national brands including V&A Waterfront and KWV Wines; oversaw metadata, content hierarchy, and internal linking across high-traffic sites.