I am the Head of Brand/Senior Art Director/Graphic Designer, leading the visual identity and art direction of campaigns across lifestyle categories, financial services, government, and health. I am the visual intelligence behind numerous large brand campaigns and brand identities. I bring a disciplined design sensibility to every project: rigorous about craft, fluent across OOH, digital, social, print, brand identity, packaging, and experiential, and equally at home working from a blank brief or refining a mature brand system. My work spans internationally awarded integrated campaigns and foundational brand builds for specialist brands. I have owned my own advertising/design business for 20 years, engaging with agencies and brands of varying size. I have managed every part of the process from concept to completion, originating as a Mac operator with the technical ability to back up the creative execution.…

Natalie Dennings

I am the Head of Brand/Senior Art Director/Graphic Designer, leading the visual identity and art direction of campaigns across lifestyle categories, financial services, government, and health. I am the visual intelligence behind numerous large brand campaigns and brand identities. I bring a disciplined design sensibility to every project: rigorous about craft, fluent across OOH, digital, social, print, brand identity, packaging, and experiential, and equally at home working from a blank brief or refining a mature brand system. My work spans internationally awarded integrated campaigns and foundational brand builds for specialist brands. I have owned my own advertising/design business for 20 years, engaging with agencies and brands of varying size. I have managed every part of the process from concept to completion, originating as a Mac operator with the technical ability to back up the creative execution.…

Available to hire

I am the Head of Brand/Senior Art Director/Graphic Designer, leading the visual identity and art direction of campaigns across lifestyle categories, financial services, government, and health. I am the visual intelligence behind numerous large brand campaigns and brand identities.

I bring a disciplined design sensibility to every project: rigorous about craft, fluent across OOH, digital, social, print, brand identity, packaging, and experiential, and equally at home working from a blank brief or refining a mature brand system. My work spans internationally awarded integrated campaigns and foundational brand builds for specialist brands. I have owned my own advertising/design business for 20 years, engaging with agencies and brands of varying size. I have managed every part of the process from concept to completion, originating as a Mac operator with the technical ability to back up the creative execution.

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Work Experience

Owner/Head of Brand at Something Sweet Productions
January 1, 2004 - Present
Lead art direction and visual creative strategy across agency accounts; develop and implement brand identity systems, visual languages, design guidelines, and asset suites; art direct integrated campaigns across OOH (transit, airport, street, large-format), digital (display, video, native, social, EDMs), print, and experiential environments; packaging design for new and existing brands (pharma, animal products, cleaning products, scooters); brochure design, direct marketing campaigns, POS; collaborate with copywriters, strategists, and management to translate briefs into compelling visuals; manage design quality from concept through production; liaise with printers, OOH contractors, digital production partners, and media buyers; brief and supervise junior designers and external contractors; creating tender and pitch documents; coordinating photoshoots.
Head of Art at The Dylan Agency
January 1, 2012 - Present
Lead art direction and visual creative strategy across agency accounts; develop and implement brand identity systems, design guidelines, and asset suites; art direct integrated campaigns across OOH (transit, airport, street, large-format), digital (display, video, native, social), print, and experiential environments; produce campaign boards and award entry creative for international shows; collaborate with copywriters, strategists, and account management to translate briefs into compelling visual ideas; manage design quality from concept through production; liaising with printers, OOH contractors, digital production partners, and media buyers; brief and supervise junior designers and external creative contractors; develop foreign-language creative adaptations for multicultural campaigns (Chinese, Hindi, Punjabi).

Education

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Qualifications

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Industry Experience

Financial Services, Government, Healthcare, Education, Life Sciences, Professional Services
    Portfolio

    Here is a portfolio of my work. It includes numerous areas of expertise. From branding, packaging, campaign, print, digital, experiential and so much more.

    https://www.twine.net/signin