I’m Royed Yakub, a marketing and creative strategy professional with a strong balance of brand-building and performance marketing. Currently working as a Creative Strategist, I develop paid acquisition and messaging strategies across Meta, Google, and TikTok while using audience insights and campaign analytics to continuously improve results. I’ve also built and managed my own DTC brand, where I led identity development, website strategy, content, and customer acquisition—helping drive meaningful business growth. Across roles in startups, fintech, and ecommerce, I combine creative direction with measurable outcomes like increased reach, engagement, follower growth, and a steady share of organic traffic through SEO, all while collaborating closely with founders and leadership teams.…I’m Royed Yakub, a marketing and creative strategy professional with a strong balance of brand-building and performance marketing. Currently working as a Creative Strategist, I develop paid acquisition and messaging strategies across Meta, Google, and TikTok while using audience insights and campaign analytics to continuously improve results. I’ve also built and managed my own DTC brand, where I led identity development, website strategy, content, and customer acquisition—helping drive meaningful business growth. Across roles in startups, fintech, and ecommerce, I combine creative direction with measurable outcomes like increased reach, engagement, follower growth, and a steady share of organic traffic through SEO, all while collaborating closely with founders and leadership teams.WWWW…