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I’m Svetlana Kolos, a digital marketing and social media specialist with 13+ years of experience managing paid and organic channels across eCommerce, B2B, and not-for-profit environments. I focus on turning data into action, driving ROI through Meta Ads, Google Ads, and targeted content strategies that grow engaged communities on Facebook and Instagram. I thrive in remote, self-directed environments and bring a commercial mindset to every channel decision, always linking social activity to broader business outcomes. In my recent roles, I’ve aligned social media planning with business goals, built content calendars, and produced regular performance insights to guide strategy. I enjoy collaborating cross-functionally, from founders to product and sales teams, to deliver measurably better brand awareness, demand generation, and revenue outcomes.…I’m Svetlana Kolos, a digital marketing and social media specialist with 13+ years of experience managing paid and organic channels across eCommerce, B2B, and not-for-profit environments. I focus on turning data into action, driving ROI through Meta Ads, Google Ads, and targeted content strategies that grow engaged communities on Facebook and Instagram. I thrive in remote, self-directed environments and bring a commercial mindset to every channel decision, always linking social activity to broader business outcomes. In my recent roles, I’ve aligned social media planning with business goals, built content calendars, and produced regular performance insights to guide strategy. I enjoy collaborating cross-functionally, from founders to product and sales teams, to deliver measurably better brand awareness, demand generation, and revenue outcomes.

Svetlana Kolos

Social Media Manager, Digital Marketer, Content Strategist, +2

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I’m Svetlana Kolos, a digital marketing and social media specialist with 13+ years of experience managing paid and organic channels across eCommerce, B2B, and not-for-profit environments. I focus on turning data into action, driving ROI through Meta Ads, Google Ads, and targeted content strategies that grow engaged communities on Facebook and Instagram. I thrive in remote, self-directed environments and bring a commercial mindset to every channel decision, always linking social activity to broader business outcomes. In my recent roles, I’ve aligned social media planning with business goals, built content calendars, and produced regular performance insights to guide strategy. I enjoy collaborating cross-functionally, from founders to product and sales teams, to deliver measurably better brand awareness, demand generation, and revenue outcomes.…I’m Svetlana Kolos, a digital marketing and social media specialist with 13+ years of experience managing paid and organic channels across eCommerce, B2B, and not-for-profit environments. I focus on turning data into action, driving ROI through Meta Ads, Google Ads, and targeted content strategies that grow engaged communities on Facebook and Instagram. I thrive in remote, self-directed environments and bring a commercial mindset to every channel decision, always linking social activity to broader business outcomes. In my recent roles, I’ve aligned social media planning with business goals, built content calendars, and produced regular performance insights to guide strategy. I enjoy collaborating cross-functionally, from founders to product and sales teams, to deliver measurably better brand awareness, demand generation, and revenue outcomes.

Available to hire

I’m Svetlana Kolos, a digital marketing and social media specialist with 13+ years of experience managing paid and organic channels across eCommerce, B2B, and not-for-profit environments. I focus on turning data into action, driving ROI through Meta Ads, Google Ads, and targeted content strategies that grow engaged communities on Facebook and Instagram. I thrive in remote, self-directed environments and bring a commercial mindset to every channel decision, always linking social activity to broader business outcomes.

In my recent roles, I’ve aligned social media planning with business goals, built content calendars, and produced regular performance insights to guide strategy. I enjoy collaborating cross-functionally, from founders to product and sales teams, to deliver measurably better brand awareness, demand generation, and revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing & Social Media Manager at The Skin Lab, Australia

September 1, 2024 - June 30, 2026

Maternity Leave Contract. Managed organic and paid social channels for an eCommerce skincare brand, developing content calendars, scheduling posts across Instagram and Facebook, and driving engagement with a growing customer community. Planned and executed Meta Ads campaigns including audience targeting, creative briefing, budget allocation and ongoing performance optimisation to improve reach, engagement and return on ad spend. Resolved tracking and attribution gaps across website, Meta Ads and Google Ads platforms, improving data accuracy and enabling clearer reporting on campaign performance and ROIC. Collaborated directly with the founder to align social media strategy with business goals; produced regular performance reports and used analytics to guide content and campaign decisions. Monitored social media analytics across Google Analytics / GA4, Meta Ads Manager and platform-native tools, preparing actionable insights to continuously improve performance.

GTM & Growth Marketing Consultant (Contract, Part-time) at Synapse

August 1, 2024 - March 31, 2025

Developed and executed digital marketing campaigns for a new service line, identifying target audience segments and building demand generation strategies that grew qualified engagement by 15%. Created content and communication materials for diverse audiences across multiple digital channels, supporting programme awareness and community engagement. Worked independently in a remote capacity, managing multiple workstreams and collaborating with internal teams to align digital marketing activity with organisational objectives.

Senior Commercial & Growth Strategy Lead at Schneider Electric

January 1, 2021 - December 31, 2024

Led digital marketing strategies across multiple channels, managing budgets exceeding AUD 300K annually to drive brand awareness, lead generation and commercial growth. Managed Meta Ads and Google Ads campaigns to support channel growth, overseeing audience targeting, creative strategy, bid management and performance reporting across B2B and retail audiences. Launched the brand's eCommerce presence from inception, developing the digital marketing strategy and paid social campaigns that drove traffic, engagement and revenue growth to AUD 2M annually. Built social media content strategies and community engagement frameworks that supported brand positioning across B2B, retail and direct-to-consumer channels. Produced regular performance reports and analytics dashboards, using data to inform content decisions, optimise campaigns and report results to senior stakeholders.

Marketing Manager at Schneider Electric

January 1, 2018 - December 31, 2021

Managed social media and digital marketing programmes across B2B and retail channels, developing content strategies that supported brand awareness and partner engagement. Analysed audience behaviour and campaign performance data to guide content strategy, channel investment and digital marketing decisions. Built social media and digital performance tracking frameworks using Google Analytics and advertising platform tools, providing visibility into audience growth, engagement and campaign results. Coordinated with internal teams across a remote and distributed environment to ensure social media and digital activity aligned with broader marketing and commercial objectives.

Technical Commercial Engineer at Schneider Electric

January 1, 2015 - December 31, 2018

Integrated SAP CRM into core commercial processes, improving sales pipeline visibility and reporting standardisation across business units. Analysed client and market data to inform account management strategy; bridged technical and commercial functions to improve operational alignment and customer outcomes.