Svetlana Kolos

Maternity Leave Contract. Managed organic and paid social channels for an eCommerce skincare brand, developing content calendars, scheduling posts across Instagram and Facebook, and driving engagement with a growing customer community. Planned and executed Meta Ads campaigns including audience targeting, creative briefing, budget allocation and ongoing performance optimisation to improve reach, engagement and return on ad spend. Resolved tracking and attribution gaps across website, Meta Ads and Google Ads platforms, improving data accuracy and enabling clearer reporting on campaign performance and ROIC. Collaborated directly with the founder to align social media strategy with business goals; produced regular performance reports and used analytics to guide content and campaign decisions. Monitored social media analytics across Google Analytics / GA4, Meta Ads Manager and platform-native tools, preparing actionable insights to continuously improve performance.

Developed and executed digital marketing campaigns for a new service line, identifying target audience segments and building demand generation strategies that grew qualified engagement by 15%. Created content and communication materials for diverse audiences across multiple digital channels, supporting programme awareness and community engagement. Worked independently in a remote capacity, managing multiple workstreams and collaborating with internal teams to align digital marketing activity with organisational objectives.

Led digital marketing strategies across multiple channels, managing budgets exceeding AUD 300K annually to drive brand awareness, lead generation and commercial growth. Managed Meta Ads and Google Ads campaigns to support channel growth, overseeing audience targeting, creative strategy, bid management and performance reporting across B2B and retail audiences. Launched the brand's eCommerce presence from inception, developing the digital marketing strategy and paid social campaigns that drove traffic, engagement and revenue growth to AUD 2M annually. Built social media content strategies and community engagement frameworks that supported brand positioning across B2B, retail and direct-to-consumer channels. Produced regular performance reports and analytics dashboards, using data to inform content decisions, optimise campaigns and report results to senior stakeholders.