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I'm César Rauda, a Brand Systems Designer and Art Director who specializes in architecting scalable visual infrastructures for tech startups and culture-driven brands. I craft governed identity systems that hold coherence across products, campaigns, and channels, balancing strategic rigor with exploratory, narrative-driven art direction. Based in Buenos Aires and available worldwide, I thrive on leading cross-disciplinary teams to deliver cohesive brand experiences across platforms, from packaging and merch to digital ecosystems and investor-facing visuals.…I'm César Rauda, a Brand Systems Designer and Art Director who specializes in architecting scalable visual infrastructures for tech startups and culture-driven brands. I craft governed identity systems that hold coherence across products, campaigns, and channels, balancing strategic rigor with exploratory, narrative-driven art direction. Based in Buenos Aires and available worldwide, I thrive on leading cross-disciplinary teams to deliver cohesive brand experiences across platforms, from packaging and merch to digital ecosystems and investor-facing visuals.

César Rauda

Art Director, Graphic Designer, Brand Designer, +2

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I'm César Rauda, a Brand Systems Designer and Art Director who specializes in architecting scalable visual infrastructures for tech startups and culture-driven brands. I craft governed identity systems that hold coherence across products, campaigns, and channels, balancing strategic rigor with exploratory, narrative-driven art direction. Based in Buenos Aires and available worldwide, I thrive on leading cross-disciplinary teams to deliver cohesive brand experiences across platforms, from packaging and merch to digital ecosystems and investor-facing visuals.…I'm César Rauda, a Brand Systems Designer and Art Director who specializes in architecting scalable visual infrastructures for tech startups and culture-driven brands. I craft governed identity systems that hold coherence across products, campaigns, and channels, balancing strategic rigor with exploratory, narrative-driven art direction. Based in Buenos Aires and available worldwide, I thrive on leading cross-disciplinary teams to deliver cohesive brand experiences across platforms, from packaging and merch to digital ecosystems and investor-facing visuals.

Available to hire

I’m César Rauda, a Brand Systems Designer and Art Director who specializes in architecting scalable visual infrastructures for tech startups and culture-driven brands. I craft governed identity systems that hold coherence across products, campaigns, and channels, balancing strategic rigor with exploratory, narrative-driven art direction.

Based in Buenos Aires and available worldwide, I thrive on leading cross-disciplinary teams to deliver cohesive brand experiences across platforms, from packaging and merch to digital ecosystems and investor-facing visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Visual & Brand Designer at Brightscout

January 1, 2025 - Present

Architect brand system components across multiple client projects, ensuring cross-platform consistency aligned with strategic positioning. Reinforced visual governance by building reusable asset libraries that scaled communication quality across teams and formats.

Art Director at Al Tun Tun Records

January 1, 2024 - December 1, 2024

Directed modular visual systems deployed across campaigns, merch, and digital assets, scaling creative output coherently across music releases. Led web architecture decisions in Webflow, improving responsiveness and systemic visual consistency across devices.

Graphic Designer at Contenta Agency

February 1, 2023 - May 1, 2024

Designed custom type and systemic icon libraries integrated into product packaging, elevating brand clarity for an eyewear client. Built 3D product models and adaptive graphic systems for cosmetic packaging, raising visualization fidelity across presentation contexts.

Graphic Designer / Art Director at Freelance

January 1, 2022 - Present

Directed end-to-end identity systems for music releases, leading conceptual direction through governed rollout across multiple platforms. Built narrative-driven pitch systems for tech startups, architecting clarity, story flow, and investor-facing visual communication. Architected scalable brand systems with channel-specific rulesets, governing consistency and adaptability across digital ecosystems.

Brand Designer at SELTA Marketing Digital

January 1, 2020 - March 1, 2022

Built end-to-end brand identity systems for Argentine startups, powering digital marketing campaigns with cohesive visual infrastructure. Systematized social content production, motion, infographics, interactive visuals, raising engagement through consistent design logic.