MA

Matthew A. Brown

Available to hire

Dear Hiring Managers, With over 12 years of digital marketing experience, I bring deep expertise in eCommerce, PPC, Paid Social, Display, Programmatic, and Analytics.

About

Dear Hiring Managers,
With over 12 years of digital marketing experience, I bring deep expertise in eCommerce, PPC, Paid Social, Display, Programmatic, and Analytics. As a Google Ads Certified professional and Google Partner, I’ve managed national campaigns with budgets up to $6 million for brands like Legoland Parks, Miller’s Ale House, Keke’s Breakfast Cafe, William Murray Golf and Paris Hilton Cookware. I have worked on re-branding ecommerce companies like Rumpl (known for Shark Tank) and drive to retail/restaurant clients like Cinnebon.
I excel in fast-paced environments, leveraging tools like Looker Studio, Google Analytics and SEMrush to optimize performance at scale. Beyond campaign strategy and execution, I bring strong leadership experience, mentoring junior team members and remote marketing teams and partners. I’m excited about the opportunity to bring my results-driven approach and contribute meaningfully to your team’s success.

Matthew A Brown

  • 12 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Travel & Hospitality
  • Professional Services
  • Education
  • Other

Work experience· 13 roles

Sr Digital Marketing Manager · La Madeleine & TwoX Four AgencyJun 2025 – Present · 1 yr 6 mos

Sr Digital Marketing Manager responsible for leading La Madeleine's digital advertising strategy; increased online orders 45% YoY and boosted Loyalty Rewards purchases by 20%; managed Amazon Marketplace, Amazon DSP, Chewy, and Walmart Connect for Cat’s Pride Kitty Litter; improved CPA for Cat’s Pride by 15%; built dashboards and presented results to executive teams; led paid media across Google Ads, Bing, and programmatic channels for NASCAR, Brookfield Zoo, and Cat’s Pride.

Digital Marketing Manager · La Madeleine & TwoXfour AgencyJun 2025 – Present · 1 yr 6 mos

Managed Amazon Marketplace, Amazon DSP, Chewy, Walmart Connect, and Instacart for Cat’s Pride Kitty Litter with $750k monthly budgets. Built reports and dashboards for Cat’s Pride Kitty Litter, NASCAR, and Brookfield Zoo executive teams. Performed e-commerce competitor research and helped shape digital advertising strategy. Increased online orders for La Madeleine.

Sr Paid Media Specialist · La Madeleine & TwoX Four AgencyJan 2023 – Jun 2025 · 2 yrs 6 mos

Push Advertising / Sr Paid Media Specialist executing national paid search, display, and native campaigns for restaurant brands; led digital out-of-home initiatives and built pipelines, trained junior staff, and supported agency partnerships to achieve growth; contributed to Google Premier Partner status and key vendor relationships; delivered cross-channel performance insights and budget guidance through executive dashboards.

Sr Paid Media Specialist · Push AdvertisingJan 2023 – Jun 2025 · 2 yrs 6 mos
Sr Paid Media Specialist · LaMark MediaJun 2021 – Jan 2023 · 1 yr 8 mos
E-commerce Manager · Nutrex ResearchAug 2020 – Jun 2021 · 11 mos
North American SEM Manager · Merlin Entertainments / Legoland ParksAug 2019 – Aug 2020 · 1 yr 1 mo
SEM Manager · Merlin Entertainments Legoland Parks / North AmericaAug 2019 – Aug 2020 · 1 yr 1 mo

Education

· Valencia College2030 – 2026
· Seminole State College2030 – 2026
Digital Media Motion Picture Production · Valencia College2030 – 2026
Business and Information Management · Seminole State College2030 – 2026

Certifications and awards· 9

Google Partner2030 – 2026
YouTube Partner2030 – 2026
Google Ads Certified: Shopping, YouTube Marketing, Display2030 – 2026
Moz SEO Tool Certification2030 – 2026

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