Thien Nguyen

Executed keyword research and competitor analysis for enterprise clients, uncovering high-value opportunities that contributed to a 25-50% lift in organic traffic. Conducted technical SEO audits, collaborating with developers to resolve issues, boosting organic site health scores to over 90%. Partnered with paid media teams to analyze SEO/SEM overlap, reducing up to $80K in redundant ad spend and enabling more cost-efficient PPC bidding. Optimized metadata, internal linking, and on-page content, improving keyword rankings by up to 15 positions within three months. Initiated AI/GEO strategies to improve client visibility in AI-overviews and emerging search environments. Contributed to link-building and digital PR initiatives to enhance domain authority.

Founded and scaled Spacet, a Canadian brand specializing in minimalist workspace setups, by conducting market analysis to identify and source 70+ winning products for the North American market. Developed and executed a full e-commerce growth strategy (Shopify development, UI/UX, SEO, paid ads, email marketing, marketing analytics, and social media management), increasing conversion rates by 200% within 12 months. Drove end-to-end sales strategy, optimizing funnels, offers, and pricing to convert website traffic into paying customers. Created and managed content across Meta platforms, growing followers to 8000+ (@spacetup) and executing email campaigns to strengthen brand identity and drive traffic.

Supported an SEO campaign by conducting keyword research and optimization, identifying keyword gaps, and applying on-page techniques, resulting in 30,000 additional unique monthly visitors. Collaborated on a site-wide audit across 1,600 pages, addressed content gaps and technical issues, and managed outdated content. Audited and optimized content for over 100 publications, improving meta descriptions, titles, internal links, and URLs. Removed 300 non-value URLs, increasing site speed and user experience by 10%.