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I’m Alycia Campbell-Lathe, a digital marketing and SEO specialist with 20+ years of experience helping enterprise clients improve organic performance across multiple locations. I excel in multi-location SEO, technical audits, content strategy, and clear client communication, translating complex data into actionable plans for cross-functional teams. I thrive in collaborative environments, building scalable processes to improve UX and organic visibility at scale. My strengths include problem-solving, strategic planning, and mentoring teammates to deliver meaningful results for clients and stakeholders.…I’m Alycia Campbell-Lathe, a digital marketing and SEO specialist with 20+ years of experience helping enterprise clients improve organic performance across multiple locations. I excel in multi-location SEO, technical audits, content strategy, and clear client communication, translating complex data into actionable plans for cross-functional teams. I thrive in collaborative environments, building scalable processes to improve UX and organic visibility at scale. My strengths include problem-solving, strategic planning, and mentoring teammates to deliver meaningful results for clients and stakeholders.

Alycia Campbell-Lathe

Content Strategist, UX Designer, Web Designer, +2

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I’m Alycia Campbell-Lathe, a digital marketing and SEO specialist with 20+ years of experience helping enterprise clients improve organic performance across multiple locations. I excel in multi-location SEO, technical audits, content strategy, and clear client communication, translating complex data into actionable plans for cross-functional teams. I thrive in collaborative environments, building scalable processes to improve UX and organic visibility at scale. My strengths include problem-solving, strategic planning, and mentoring teammates to deliver meaningful results for clients and stakeholders.…I’m Alycia Campbell-Lathe, a digital marketing and SEO specialist with 20+ years of experience helping enterprise clients improve organic performance across multiple locations. I excel in multi-location SEO, technical audits, content strategy, and clear client communication, translating complex data into actionable plans for cross-functional teams. I thrive in collaborative environments, building scalable processes to improve UX and organic visibility at scale. My strengths include problem-solving, strategic planning, and mentoring teammates to deliver meaningful results for clients and stakeholders.

Available to hire

I’m Alycia Campbell-Lathe, a digital marketing and SEO specialist with 20+ years of experience helping enterprise clients improve organic performance across multiple locations. I excel in multi-location SEO, technical audits, content strategy, and clear client communication, translating complex data into actionable plans for cross-functional teams.

I thrive in collaborative environments, building scalable processes to improve UX and organic visibility at scale. My strengths include problem-solving, strategic planning, and mentoring teammates to deliver meaningful results for clients and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior SEO Specialist at Go Local Interactive

November 1, 2023 - Present

Lead SEO strategy for 9 enterprise clients (400+ locations, $200K+ monthly spend). Conduct technical audits, schema implementation, UX testing, and page-speed improvements. Optimize metadata, internal linking, content structure, and ranking factors. Partner with content team to produce SEO-driven content for historical SEO and AI/O content strategy. Review deliverables, monitor performance, and ensure alignment with client goals.

Senior SEO Specialist at Attane (Formerly GlynnDevins)

August 1, 2020 - July 31, 2023

Manage 12 senior living communities across multi-location properties. Conduct UX audits, website audits, backlink analysis, on-page optimization. Develop blog topics and keyword research guidelines for copywriters. Manage Google Business Profiles including optimization, UTMs, and monthly posts. Deliver quarterly performance reporting and onboard new SEO team members. Build dashboards in Tap Analytics and support site launches with standardized redirection processes.

SEO Account Manager II at Deluxe Corporation

January 1, 2016 - September 30, 2020

Managed $78K/month book of business across direct and partner accounts. Cultivated long-term client relationships and provided SEO education. Implemented SEO tactics including metadata, H1 optimization, tracking code, and content improvements. Created dashboards and monthly reporting. Supported new website builds with keyword mapping and launched standardized procedures for site launches.

Account Manager at Christenson Media Group

June 1, 2001 - January 31, 2004

Managed 5 national accounts; handled contracts, pricing, proofs, and publisher coordination. Increased client base by 20% through strong relationship management.

Interactive Marketing Manager / HR Assistant at Christenson Media Group

February 1, 2004 - January 31, 2016

Founded the company’s Interactive Marketing Department (SEO/SEM). Integrated digital products into 50% of client campaigns. Managed billing, payments, pricing negotiations, and publisher partnerships. Built client proposals and campaign tracking. Supported HR functions including payroll prep and employee files. Onboarded and trained SEO team members; delivered dashboards in Tap Analytics for enterprise SEO.

Accounting Specialist at Christenson Media Group

March 1, 2009 - January 31, 2016

Managed invoicing, Accounts Payable/Receivable, reconciliations, and reporting. Reduced month-end reconciliation from one week to one day.