Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a user experience-focused Digital Content Specialist who blends content strategy with user-centric design to deliver seamless digital experiences. I collaborate across teams to ensure UX standards and cohesive brand experiences across high-traffic platforms. I have a proven track record of driving UX improvements and SEO optimization, while fostering cross-functional partnerships to translate user insights into actionable content updates that improve readability, accessibility, and engagement.…I am a user experience-focused Digital Content Specialist who blends content strategy with user-centric design to deliver seamless digital experiences. I collaborate across teams to ensure UX standards and cohesive brand experiences across high-traffic platforms. I have a proven track record of driving UX improvements and SEO optimization, while fostering cross-functional partnerships to translate user insights into actionable content updates that improve readability, accessibility, and engagement.

Daiene Medeiros

UX Designer, UI Designer, Web Designer, +2





I am a user experience-focused Digital Content Specialist who blends content strategy with user-centric design to deliver seamless digital experiences. I collaborate across teams to ensure UX standards and cohesive brand experiences across high-traffic platforms. I have a proven track record of driving UX improvements and SEO optimization, while fostering cross-functional partnerships to translate user insights into actionable content updates that improve readability, accessibility, and engagement.…I am a user experience-focused Digital Content Specialist who blends content strategy with user-centric design to deliver seamless digital experiences. I collaborate across teams to ensure UX standards and cohesive brand experiences across high-traffic platforms. I have a proven track record of driving UX improvements and SEO optimization, while fostering cross-functional partnerships to translate user insights into actionable content updates that improve readability, accessibility, and engagement.

Available to hire

I am a user experience-focused Digital Content Specialist who blends content strategy with user-centric design to deliver seamless digital experiences. I collaborate across teams to ensure UX standards and cohesive brand experiences across high-traffic platforms.

I have a proven track record of driving UX improvements and SEO optimization, while fostering cross-functional partnerships to translate user insights into actionable content updates that improve readability, accessibility, and engagement.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Content Specialist at Marriott International

May 1, 2022 - Present

Managing and optimising digital content across Marriott.com and affiliated websites using Adobe Experience Manager (AEM), ensuring seamless user journeys and consistency across digital touchpoints. Collaborating cross-functionally with content stakeholders and digital teams to maintain UX standards and resolve issues related to content structure, navigation, and functionality. Applying user-centric design principles to content updates to improve readability, accessibility, and engagement. Executing ongoing QA processes, including usability testing, functionality checks, and proofreading to uphold high standards of visual and functional accuracy. Ensuring brand guidelines, tone of voice, and digital marketing objectives are met. Implementing on-page SEO strategies by integrating keyword-rich metadata, alt text, and structured content. Escalating technical issues to development teams for timely resolution. Main Project: Marriott Bonvoy Business Ready rollout for SMBs in the EMEA region;

Sales Coordinator at Marriott International

November 1, 2016 - May 1, 2022

Recognised with the Brilliant Award for leading Europe’s largest Q4 revenue in 2019; Managed inbound client and meeting requests across the EMEA region using Salesforce (SFA); fostered stakeholder relationships to enhance client engagement and repeat business; processed sales contracts with currency forecasts and VAT compliance; produced sales reports and forecasts to guide decision-making; aligned event requirements with operational capabilities to improve service delivery.

Customer Service & Sales Associate at Marriott International

November 1, 2015 - November 1, 2016

Delivered high-touch support to international clients via phone and email; processed credit card transactions and ensured data protection; managed end-to-end reservation processes with detailed records for audit trails; proofreading customer-facing content for clarity and brand tone; operated in a performance-driven environment, meeting KPIs.