AM

Alfredo Morante

Available to hire

Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands.

About

Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands. I’ve built and led high-performing SEO teams, delivered significant revenue growth, and earned industry-recognized awards. I specialise in traditional search engine optimization and Generative Engine Optimization (GEO) to maximise visibility across AI-powered norms, working with brands across cross-border markets from Gibraltar.

I’m a revenue-focused digital strategist who thrives on turning data into action. I’ve directed end-to-end SEO and content strategies, managed partnerships with agencies, and aligned technical SEO with content, PR and product needs. Based in Gibraltar, I enjoy growing businesses by delivering sustainable performance and mentoring teams to reach their peak. I’m excited to bring my experience to new challenges and opportunities.

  • 14 years' experience
  • Joined June 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • GermanBeginner

Industry experience

  • Gaming
  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience· 7 roles

Head of SEO, GEO & Content Marketing · Rank Interactive (The Rank Group Plc)Jan 2022 – May 2026 · 4 yrs 5 mos

Led organic acquisition strategy and P&L for online casino, sports betting and bingo platforms; directed content marketing and PR across Rank Interactive brands; managed all technical and structural improvements; built and led internal SEO teams; managed contractor relationships and SLAs; delivered 40% Net Gaming Revenue growth within the first two years; 2025 European Search Award Winner – Best Use of Search in Gaming (PR Campaign).

Global Head of SEO & Content Marketing · BetVictorAug 2016 – Jan 2022 · 5 yrs 6 mos

Accountable for end-to-end SEO and content strategy across all brands and international markets; managed SEO retainers and SLAs with external partners; delivered +48% growth in new customers through content-driven SEO.

Digital Marketing Manager · TatualiaSep 2014 – Feb 2017 · 2 yrs 6 mos

Led web optimization initiatives for a Spanish aesthetics franchisor; collaborated with internal development teams and external agencies; managed a team of four; oversaw client website creation and optimization, and advertising campaigns including social media.

Marketing Consultant · Firme20Sep 2014 – Feb 2017 · 2 yrs 6 mos
Digital Marketing Manager · WizyuApr 2013 – Sep 2014 · 1 yr 6 mos
Account Executive · El LaboratorioApr 2012 – Apr 2013 · 1 yr 1 mo
Account Executive · Tinkle CommunicationsOct 2011 – Apr 2013 · 1 yr 7 mos

Education

Master's Degree in Digital Marketing · EUDE Business School2030 – 2026
Technical Degree in Marketing · CENP — Marketing, PR & Advertising2008 – 2011

Certifications and awards

Technical SEO Certification2030 – 2026
Backlink Management Certification2030 – 2026
Competitive Analysis & Keyword Research Certification2030 – 2026

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