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Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands. I’ve built and led high-performing SEO teams, delivered significant revenue growth, and earned industry-recognized awards. I specialise in traditional search engine optimization and Generative Engine Optimization (GEO) to maximise visibility across AI-powered norms, working with brands across cross-border markets from Gibraltar. I’m a revenue-focused digital strategist who thrives on turning data into action. I’ve directed end-to-end SEO and content strategies, managed partnerships with agencies, and aligned technical SEO with content, PR and product needs. Based in Gibraltar, I enjoy growing businesses by delivering sustainable performance and mentoring teams to reach their peak. I’m excited to bring my experience to new challenges and opportunities.…Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands. I’ve built and led high-performing SEO teams, delivered significant revenue growth, and earned industry-recognized awards. I specialise in traditional search engine optimization and Generative Engine Optimization (GEO) to maximise visibility across AI-powered norms, working with brands across cross-border markets from Gibraltar. I’m a revenue-focused digital strategist who thrives on turning data into action. I’ve directed end-to-end SEO and content strategies, managed partnerships with agencies, and aligned technical SEO with content, PR and product needs. Based in Gibraltar, I enjoy growing businesses by delivering sustainable performance and mentoring teams to reach their peak. I’m excited to bring my experience to new challenges and opportunities.

Alfredo Morante

Content Producer, Content Designer, Web Designer, +2

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Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands. I’ve built and led high-performing SEO teams, delivered significant revenue growth, and earned industry-recognized awards. I specialise in traditional search engine optimization and Generative Engine Optimization (GEO) to maximise visibility across AI-powered norms, working with brands across cross-border markets from Gibraltar. I’m a revenue-focused digital strategist who thrives on turning data into action. I’ve directed end-to-end SEO and content strategies, managed partnerships with agencies, and aligned technical SEO with content, PR and product needs. Based in Gibraltar, I enjoy growing businesses by delivering sustainable performance and mentoring teams to reach their peak. I’m excited to bring my experience to new challenges and opportunities.…Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands. I’ve built and led high-performing SEO teams, delivered significant revenue growth, and earned industry-recognized awards. I specialise in traditional search engine optimization and Generative Engine Optimization (GEO) to maximise visibility across AI-powered norms, working with brands across cross-border markets from Gibraltar. I’m a revenue-focused digital strategist who thrives on turning data into action. I’ve directed end-to-end SEO and content strategies, managed partnerships with agencies, and aligned technical SEO with content, PR and product needs. Based in Gibraltar, I enjoy growing businesses by delivering sustainable performance and mentoring teams to reach their peak. I’m excited to bring my experience to new challenges and opportunities.

Available to hire

Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands. I’ve built and led high-performing SEO teams, delivered significant revenue growth, and earned industry-recognized awards. I specialise in traditional search engine optimization and Generative Engine Optimization (GEO) to maximise visibility across AI-powered norms, working with brands across cross-border markets from Gibraltar.

I’m a revenue-focused digital strategist who thrives on turning data into action. I’ve directed end-to-end SEO and content strategies, managed partnerships with agencies, and aligned technical SEO with content, PR and product needs. Based in Gibraltar, I enjoy growing businesses by delivering sustainable performance and mentoring teams to reach their peak. I’m excited to bring my experience to new challenges and opportunities.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Head of SEO, GEO & Content Marketing at Rank Interactive (The Rank Group Plc)

January 1, 2022 - May 31, 2026

Led organic acquisition strategy and P&L for online casino, sports betting and bingo platforms; directed content marketing and PR across Rank Interactive brands; managed all technical and structural improvements; built and led internal SEO teams; managed contractor relationships and SLAs; delivered 40% Net Gaming Revenue growth within the first two years; 2025 European Search Award Winner – Best Use of Search in Gaming (PR Campaign).

Global Head of SEO & Content Marketing at BetVictor

August 1, 2016 - January 31, 2022

Accountable for end-to-end SEO and content strategy across all brands and international markets; managed SEO retainers and SLAs with external partners; delivered +48% growth in new customers through content-driven SEO.

Marketing Consultant at Firme20

September 1, 2014 - February 28, 2017

Provided digital marketing consulting for international clients; led web optimization initiatives in collaboration with internal development teams and external agencies; managed advertising campaigns (including bwin and San Miguel) and social media for major brands.

Digital Marketing Manager at Wizyu

April 1, 2013 - September 30, 2014

Led digital marketing operations in Madrid; built and managed a four-person team; coordinated creation and optimization of client websites; managed international advertising campaigns and social media profiles.

Account Executive at El Laboratorio

April 1, 2012 - April 1, 2013

Managed client campaigns and digital marketing initiatives for Madrid-based clients.

Account Executive at Tinkle Communications

October 1, 2011 - April 1, 2013

Directed advertising campaigns for international clients within integrated marketing efforts.

Digital Marketing Manager at Tatualia

September 1, 2014 - February 28, 2017

Led web optimization initiatives for a Spanish aesthetics franchisor; collaborated with internal development teams and external agencies; managed a team of four; oversaw client website creation and optimization, and advertising campaigns including social media.