Alfredo Morante
Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands.
About
Hi, I’m Alfredo Morante, an international SEO & GEO expert with more than 12 years of experience driving organic growth for online gaming and betting brands. I’ve built and led high-performing SEO teams, delivered significant revenue growth, and earned industry-recognized awards. I specialise in traditional search engine optimization and Generative Engine Optimization (GEO) to maximise visibility across AI-powered norms, working with brands across cross-border markets from Gibraltar.
I’m a revenue-focused digital strategist who thrives on turning data into action. I’ve directed end-to-end SEO and content strategies, managed partnerships with agencies, and aligned technical SEO with content, PR and product needs. Based in Gibraltar, I enjoy growing businesses by delivering sustainable performance and mentoring teams to reach their peak. I’m excited to bring my experience to new challenges and opportunities.
- 14 years' experience
- Joined June 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- GermanBeginner
Industry experience
- Gaming
- Software & Internet
- Professional Services
- Media & Entertainment
Work experience· 7 roles
Led organic acquisition strategy and P&L for online casino, sports betting and bingo platforms; directed content marketing and PR across Rank Interactive brands; managed all technical and structural improvements; built and led internal SEO teams; managed contractor relationships and SLAs; delivered 40% Net Gaming Revenue growth within the first two years; 2025 European Search Award Winner – Best Use of Search in Gaming (PR Campaign).
Accountable for end-to-end SEO and content strategy across all brands and international markets; managed SEO retainers and SLAs with external partners; delivered +48% growth in new customers through content-driven SEO.
Led web optimization initiatives for a Spanish aesthetics franchisor; collaborated with internal development teams and external agencies; managed a team of four; oversaw client website creation and optimization, and advertising campaigns including social media.
Education
Certifications and awards
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