A digital marketing and social media manager with 6+ years of experience elevating online presence for nonprofits and internationally affiliated organizations. I’ve built strong brand identities, grown highly engaged communities, and consistently turned creative content into measurable business outcomes. My strengths include content strategy, analytics, and platform optimization, paired with a data-informed storytelling approach that blends creativity with performance. I’m known for spotting trends early and transforming them into high-impact campaigns across both organic and paid channels.

Joah Merrifield

A digital marketing and social media manager with 6+ years of experience elevating online presence for nonprofits and internationally affiliated organizations. I’ve built strong brand identities, grown highly engaged communities, and consistently turned creative content into measurable business outcomes. My strengths include content strategy, analytics, and platform optimization, paired with a data-informed storytelling approach that blends creativity with performance. I’m known for spotting trends early and transforming them into high-impact campaigns across both organic and paid channels.

Available to hire

A digital marketing and social media manager with 6+ years of experience elevating online presence for nonprofits and internationally affiliated organizations. I’ve built strong brand identities, grown highly engaged communities, and consistently turned creative content into measurable business outcomes.

My strengths include content strategy, analytics, and platform optimization, paired with a data-informed storytelling approach that blends creativity with performance. I’m known for spotting trends early and transforming them into high-impact campaigns across both organic and paid channels.

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Work Experience

Promotion Media Campaign Coordinator at Orlando Carnival Downtown
November 1, 2024 - Present
Promoted campaigns to increase community awareness; published promotional content such as flyers, reels, event announcements and branded graphics; supported live event promotions through real-time social media coverage, audience interaction, and post-event content creation; maintained consistent brand messaging while promoting non-profit initiatives, cultural events, and community programs.
Remote Social Media Manager at Virgin Islands Pageantry
April 1, 2018 - Present
Managed content calendars and executed social media strategies to promote nonprofit initiatives, pageant events, and community engagement across multiple platforms. Engaged directly with followers through comments, messages, and interactive content. Collaborated with organizers, contestants, and stakeholders to highlight events, milestones, and impact-driven stories. Analyzed and reported content interactions, views, and audience engagement.
Remote Digital Marketing Associate at Miss Universe US Virgin Islands
September 1, 2017 - December 1, 2017
Planned and executed integrated digital campaigns supporting contestant announcements, events, sponsorships, and major milestones. Managed social media platforms with a focus on brand consistency, growth, and audience engagement. Collaborated with leadership, contestants, sponsors, and partners to align digital messaging with organizational goals. Oversaw digital marketing initiatives for a nationally and internationally affiliated beauty pageant franchise.
Remote Social Media Manager at Miss British Virgin Islands
July 1, 2022 - Present
Managed the official Miss British Virgin Islands pageant franchise media page, strengthening audience engagement and brand visibility. Collaborated with contestants, photographers, designers, and sponsors to coordinate timely and brand-aligned content. Maintained a consistent brand voice and visual identity, along with cultural significance of the pageant franchise. Assisted with promotional campaigns for pageant events, sponsor partnerships, and community outreach initiatives.

Education

Bachelor's of Health Science at University of Central Florida
August 1, 2018 - December 1, 2022

Qualifications

Meta Social Media Marketing Professional Certificate
January 11, 2030 - June 14, 2026
Advertising with Meta
January 11, 2030 - June 14, 2026
Measure and Optimize Social Media Marketing Campaigns
January 11, 2030 - June 14, 2026
Introduction to Social Media Marketing
January 11, 2030 - June 14, 2026
Project Management Essentials
January 11, 2030 - June 14, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment