Digital Marketing Manager at Black Bunny Media, Salem

Lead and manage cross-functional teams including content writers, designers, and video editors. Handle end-to-end social media management for multiple clients across Instagram, Facebook, LinkedIn and YouTube. Create monthly and weekly content calendars aligned with brand goals and audience insights. Plan and execute reels, posts, carousels and stories with platform-specific optimization. Monitor and analyze key metrics such as reach, engagement, follower growth, and retention. Optimize posting schedules, hashtags and CTAs for organic growth. Coordinate content approvals, revisions, and publishing to ensure consistent posting. Maintain strong client relationships ensuring smooth communication and timely approvals. Oversee SEO activities including keyword research, on-page optimization, and content SEO. Analyze campaign performance and prepare actionable reports for optimization. Ensure consistent brand voice and visual identity across all digital platforms.

Digital Marketing Executive at Act Support, Coimbatore

Monitored overall digital marketing activities for the organization. Ensured website traffic from search engines and social media platforms. Managed and maintained all social media channels to promote business and services, increasing brand awareness and traffic by organic method. Monitored and reported the performance of all digital marketing campaigns. Identified trends and optimized spending and performance based on insights. Conducted keyword analysis and implemented strategies for website optimization. Researched new strategies for online marketing.Implemented, analyzed, and optimized organic and paid search engine marketing activities. Improved referral traffic through off-page optimization. Conducted competitor analysis.

Digital Marketing Executive at Purple Media Digital Agency, Coimbatore

Implemented, analyzed, and optimized organic search engine marketing activities. Ensured website and portal traffic from search engines and social media sites. Researched current online marketing concepts, strategies, and best practices. Generated leads through social media, email marketing, and SMS marketing. Managed all social media channels, creating engaging content to drive target followers. Regularly updated and monitored social media pages to improve referral and social traffic.

Analyst at Vulture Techz, Salem

Analyzed and researched new and innovative products. Conducted market research on new and best-selling products. Collected and managed the vendor database. Liaised with new and existing vendors over the phone, arranging direct meetings to feature their products on our e-commerce site. Compiled a database of various categories for promoting business through email marketing. Engaged in off-page optimization, including directory submissions, classified ad postings, social bookmarking, forum postings, and image submissions. Managed all social media platforms to promote the business and products, increasing brand awareness and traffic.