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I approach marketing through an informed, creative lens, drawing on my background as a writer and artist to build dynamic assets across print and digital platforms. I’ve spent my career partnering with executives to increase leads and customer engagement through a human-centric approach. I harness GenAI to modernize workflows, making production faster and more cost-efficient without ever compromising design quality. I’m a self-starter who is endlessly curious, I figure things out quickly, and I help teams succeed by solving problems, staying organized, and communicating clearly.…I approach marketing through an informed, creative lens, drawing on my background as a writer and artist to build dynamic assets across print and digital platforms. I’ve spent my career partnering with executives to increase leads and customer engagement through a human-centric approach. I harness GenAI to modernize workflows, making production faster and more cost-efficient without ever compromising design quality. I’m a self-starter who is endlessly curious, I figure things out quickly, and I help teams succeed by solving problems, staying organized, and communicating clearly.

MCKAYLA GATES

Graphic Designer, Writer, Content Producer, +7

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I approach marketing through an informed, creative lens, drawing on my background as a writer and artist to build dynamic assets across print and digital platforms. I’ve spent my career partnering with executives to increase leads and customer engagement through a human-centric approach. I harness GenAI to modernize workflows, making production faster and more cost-efficient without ever compromising design quality. I’m a self-starter who is endlessly curious, I figure things out quickly, and I help teams succeed by solving problems, staying organized, and communicating clearly.…I approach marketing through an informed, creative lens, drawing on my background as a writer and artist to build dynamic assets across print and digital platforms. I’ve spent my career partnering with executives to increase leads and customer engagement through a human-centric approach. I harness GenAI to modernize workflows, making production faster and more cost-efficient without ever compromising design quality. I’m a self-starter who is endlessly curious, I figure things out quickly, and I help teams succeed by solving problems, staying organized, and communicating clearly.

Available to hire

I approach marketing through an informed, creative lens, drawing on my background as a writer and artist to build dynamic assets across print and digital platforms. I’ve spent my career partnering with executives to increase leads and customer engagement through a human-centric approach.

I harness GenAI to modernize workflows, making production faster and more cost-efficient without ever compromising design quality. I’m a self-starter who is endlessly curious, I figure things out quickly, and I help teams succeed by solving problems, staying organized, and communicating clearly.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Content Specialist at John Houston Homes

March 1, 2024 - April 1, 2026

Saved over $250k annually by leveraging GEN AI (Gemini) to virtually stage homes across social media, websites, and Zillow; accelerated inventory turnover and revenue. Designed and executed monthly sales campaigns and promotions. Refreshed brand guidelines and all marketing assets under the guidance of the CMO, transforming consumer perception. Streamlined internal processes across IT, Sales, Support & Marketing through cross-department collaboration. Strengthened customer insights by increasing voice of customer.

Assistant Editor & Designer (Internship) at The Image Magazine

January 1, 2023 - May 1, 2023

Designed and curated website pages for the annual publication. Selected publishable pieces, coordinated revisions with authors, and edited content. Created visuals and set the tone for the spring publication.

Video Editor & Social Media Coordinator at Fusion Global

August 1, 2022 - November 1, 2023

Created marketing pieces to promote the magazine across campus, sought submissions, and promoted release. Increased YouTube channel viewership by 30% in one year by editing long-form content into short-form vignettes. Maintained visual branding with catchy thumbnails and titles to attract the algorithm.

Back of House Operations Associate at Chick-a-Fila

June 1, 2019 - July 1, 2021

Reduced food waste to under 2% by end of week through analyzing and streamlining chef prep and proactive close resource management. Streamlined special order prep to reduce time-to-fill and CSAT.

Assistant Editor & Designer at The Image Magazine

January 1, 2023 - May 1, 2023

Designed & curated website pages for our annual publication. Selected publishable pieces of work and worked with authors for required revisions and editing. Designed visuals and tone of the spring publication.