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B2B Paid Media and ABM specialist with 8 years’ experience driving revenue growth for clients across financial services, retail, manufacturing, and technology. I design and optimize LinkedIn, Meta, XING, and AI-enabled ABM and paid media programs, focusing on measurable pipeline and account prioritization. I lead global campaign execution, rebuild targeting and governance frameworks, and translate performance data into actionable insights for account teams. Known for improving CPL and cost-efficiency, optimizing creative and messaging, and integrating intent/account list workflows to enhance precision ABM execution.…B2B Paid Media and ABM specialist with 8 years’ experience driving revenue growth for clients across financial services, retail, manufacturing, and technology. I design and optimize LinkedIn, Meta, XING, and AI-enabled ABM and paid media programs, focusing on measurable pipeline and account prioritization. I lead global campaign execution, rebuild targeting and governance frameworks, and translate performance data into actionable insights for account teams. Known for improving CPL and cost-efficiency, optimizing creative and messaging, and integrating intent/account list workflows to enhance precision ABM execution.

Kevin Gonsalves

Marketing Strategist, Social Media Manager, Content Producer, +6

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B2B Paid Media and ABM specialist with 8 years’ experience driving revenue growth for clients across financial services, retail, manufacturing, and technology. I design and optimize LinkedIn, Meta, XING, and AI-enabled ABM and paid media programs, focusing on measurable pipeline and account prioritization. I lead global campaign execution, rebuild targeting and governance frameworks, and translate performance data into actionable insights for account teams. Known for improving CPL and cost-efficiency, optimizing creative and messaging, and integrating intent/account list workflows to enhance precision ABM execution.…B2B Paid Media and ABM specialist with 8 years’ experience driving revenue growth for clients across financial services, retail, manufacturing, and technology. I design and optimize LinkedIn, Meta, XING, and AI-enabled ABM and paid media programs, focusing on measurable pipeline and account prioritization. I lead global campaign execution, rebuild targeting and governance frameworks, and translate performance data into actionable insights for account teams. Known for improving CPL and cost-efficiency, optimizing creative and messaging, and integrating intent/account list workflows to enhance precision ABM execution.

Available to hire

B2B Paid Media and ABM specialist with 8 years’ experience driving revenue growth for clients across financial services, retail, manufacturing, and technology. I design and optimize LinkedIn, Meta, XING, and AI-enabled ABM and paid media programs, focusing on measurable pipeline and account prioritization.

I lead global campaign execution, rebuild targeting and governance frameworks, and translate performance data into actionable insights for account teams. Known for improving CPL and cost-efficiency, optimizing creative and messaging, and integrating intent/account list workflows to enhance precision ABM execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

English

Fluent

Work Experience

Media Strategy Manager at Just Global

January 1, 2024 - Present

Lead paid media and ABM activation for three global clients; manage 50–60 concurrent ABM 1:1 campaigns and 20–25 1:Few/1:Many campaigns across Brand, Thought Leadership, Product and Event objectives in EMEA, AMER and APJ; lead campaigns for Adobe, Stripe, TCS, Sitecore, EY, and Salesforce; support Citrix and Box; primary client-facing lead; align media strategy with account priorities; provide actionable media recommendations; partner with analytics teams to measure ROAS, influenced pipeline, and revenue impact; implement first-party pixel and conversion tracking; activate always-on ABM programs; translate performance data into actionable insights using LinkedIn Analytics, CID analysis, and AI-enabled tools; hands-on campaign management across LinkedIn, Meta, and X; line-manage junior planners and oversee agency delivery; reframed long-form Adobe thought leadership content into modular paid social ecosystems; comfortable across time zones.

Senior Social Media Manager at Transmission

January 1, 2022 - December 31, 2023

Managed multi-client B2B paid social campaigns and ABM activation; oversaw $1M+ budgets across LinkedIn, Meta, and X; designed always-on programs supporting lead generation, engagement, and funnel acceleration; supported account-level ABM programs, including webinars, executive engagement, and global campaign activations; delivered a 36% revenue uplift on HP through improved planning frameworks and optimization governance; line-managed teams across the UK and Poland.

Senior Social Media Manager / Senior Social Media Executive at Transmission

January 1, 2019 - January 1, 2022

Led paid social campaigns across LinkedIn, Meta, and Xing; managed audience strategy and cross-channel activation for B2B clients; contributed to executive engagement initiatives and pipeline acceleration.

Social Media Manager / Senior Social Media Executive at Transmission

January 1, 2019 - December 31, 2022

Executed paid campaigns across LinkedIn, Meta, X, Facebook and Instagram; developed audience strategies aligned to job function, seniority, industry, and account lists; led A/B testing across creative, messaging, and targeting to improve conversion efficiency; supported Eloqua integrations for enterprise B2B lead generation programs.

Media Administrator at Capstone Church

January 1, 2017 - December 31, 2019

Built media presence, executed digital campaigns, managed Facebook Ads and pixel tracking.

Social Media Account Executive at DWA

January 1, 2016 - December 31, 2017

Supported paid social activation and performance reporting across multiple platforms.