Hi, I’m Xiao Han Sun. For a decade, I’ve been deeply cultivating the video content chain, collaborating with major brands to tell stories through video. I independently write project plans, seek target clients for proposals, and tailor exclusive solutions through creative collaboration, driving brand engagement from brief to launch. I’m familiar with the entire process of commercial film and TV production and passionate about designing promo strategies, coordinating cross-functional teams, and delivering high-quality results. I excel at planning, collaboration, and creative execution, and I’ve built a track record of successful IP and multi-platform campaigns. I’ve led teams and projects across MCN, TV, and online platforms, created scalable content systems, and leveraged brand partnerships to boost reach and impact. I enjoy turning brand needs into compelling stories and practical outcomes.

Xiao Han Sun

Hi, I’m Xiao Han Sun. For a decade, I’ve been deeply cultivating the video content chain, collaborating with major brands to tell stories through video. I independently write project plans, seek target clients for proposals, and tailor exclusive solutions through creative collaboration, driving brand engagement from brief to launch. I’m familiar with the entire process of commercial film and TV production and passionate about designing promo strategies, coordinating cross-functional teams, and delivering high-quality results. I excel at planning, collaboration, and creative execution, and I’ve built a track record of successful IP and multi-platform campaigns. I’ve led teams and projects across MCN, TV, and online platforms, created scalable content systems, and leveraged brand partnerships to boost reach and impact. I enjoy turning brand needs into compelling stories and practical outcomes.

Available to hire

Hi, I’m Xiao Han Sun. For a decade, I’ve been deeply cultivating the video content chain, collaborating with major brands to tell stories through video. I independently write project plans, seek target clients for proposals, and tailor exclusive solutions through creative collaboration, driving brand engagement from brief to launch. I’m familiar with the entire process of commercial film and TV production and passionate about designing promo strategies, coordinating cross-functional teams, and delivering high-quality results.

I excel at planning, collaboration, and creative execution, and I’ve built a track record of successful IP and multi-platform campaigns. I’ve led teams and projects across MCN, TV, and online platforms, created scalable content systems, and leveraged brand partnerships to boost reach and impact. I enjoy turning brand needs into compelling stories and practical outcomes.

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Language

Chinese
Fluent
English
Intermediate

Work Experience

IEG Project Manager at Tencent IEG
September 1, 2021 - July 1, 2023
Responsible for expanding and coordinating Tencent IEG's game advertising efforts for popular titles (e.g., League of Legends, Arena of Valor, Game for Peace, Arena Breakout). Designed promotional strategies aligned with marketing needs, explored collaboration opportunities, and provided content output and marketing services. Coordinated the entire content chain with internal and external partners to ensure efficient communication and rapid implementation. Secured full process resources for commercial shooting.
Key Account Manager at Timely Communication Advertising (及时沟通)
March 1, 2020 - September 1, 2021
Maintained high-quality relationships with customers, actively explored and pursued new collaboration opportunities, developed comprehensive plans tailored to client needs, collaborated in project management, and implemented brand strategies through online marketing campaigns to increase clients’ industry influence and improve overall data metrics.
Head of New Media Department at Chang Su Yu Yan MCN (畅所欲言)
September 1, 2019 - January 1, 2020
Led the new media department, planned and executed IP content across social media, coordinated resources to ensure optimal results, integrated marketing strategies aligned with social media trends, and built comprehensive promotion systems. Created IPs and leveraged resources of mainland celebrity artists and brands.
Director at JSTV (江苏卫视) – Super Brain
January 1, 2013 - June 1, 2019
Specialized in the research, development, planning, coordination, and execution of variety shows. Proficient in managing program investment promotion while ensuring diligent follow-up on implementation. Experienced in executing integrated marketing projects and synergizing brand marketing objectives with the unique features of variety shows. Leveraged resources of mainland celebrity artists and brands.
Script Writer, Director at Tencent Video
January 1, 2019 - February 1, 2019
Scripting and directing for Tencent Video's first S-level vertical short play titled 狭路相逢笑嘻嘻.
General Planner at Dunk China
June 1, 2020 - June 1, 2021
Overall planning of supporting promotional short videos for Season 3 & 4; experienced in integrating marketing strategies with show concepts and coordinating cross-functional teams.
General Planner at 拳力以赴的我们
July 1, 2021 - September 1, 2021
The first boxing competition online reality show; overall planning of supporting promotional short videos.
Director at 宇宙奇妙物语
July 1, 2021 - September 1, 2021
Director for Baidu S-level camping micro documentary talk show.

Education

Bachelor's degree in Journalism and Communication at Nanjing Normal University
January 11, 2030 - June 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services