I'm a digital marketing professional with 10 years of experience building brands across consumer, health, and lifestyle categories in Asia, Africa, Europe, and the Middle East. I have designed and executed digital marketing strategies spanning SEO, paid social, content creation, email campaigns, influencer partnerships, and local event marketing for B2C and e-commerce brands. Currently I manage digital marketing for St. Vincent de Paul Waterford and recently completed a Master’s in Marketing at SETU Waterford. Based in Waterford, I have strong knowledge of Ireland and UK markets. I'm looking to apply this experience to a wellness brand, building brand awareness, engaging target audiences, and driving growth in Wexford and beyond.…

Aloke Bansal

I'm a digital marketing professional with 10 years of experience building brands across consumer, health, and lifestyle categories in Asia, Africa, Europe, and the Middle East. I have designed and executed digital marketing strategies spanning SEO, paid social, content creation, email campaigns, influencer partnerships, and local event marketing for B2C and e-commerce brands. Currently I manage digital marketing for St. Vincent de Paul Waterford and recently completed a Master’s in Marketing at SETU Waterford. Based in Waterford, I have strong knowledge of Ireland and UK markets. I'm looking to apply this experience to a wellness brand, building brand awareness, engaging target audiences, and driving growth in Wexford and beyond.…

Available to hire

I’m a digital marketing professional with 10 years of experience building brands across consumer, health, and lifestyle categories in Asia, Africa, Europe, and the Middle East. I have designed and executed digital marketing strategies spanning SEO, paid social, content creation, email campaigns, influencer partnerships, and local event marketing for B2C and e-commerce brands.

Currently I manage digital marketing for St. Vincent de Paul Waterford and recently completed a Master’s in Marketing at SETU Waterford. Based in Waterford, I have strong knowledge of Ireland and UK markets. I’m looking to apply this experience to a wellness brand, building brand awareness, engaging target audiences, and driving growth in Wexford and beyond.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing (Freelancing) at St. Vincent de Paul Society, Waterford, Ireland
January 1, 2025 - Present
Managed social media channels across Instagram, Facebook, and local community groups; built posting schedules; created original content for campaigns and community engagement; produced short-form video content including Reels; wrote social copy; managed community engagement and responses to build an active follower base.
Sales Advisor (Part time) at Electrocity, Waterford, Ireland
November 1, 2025 - April 1, 2026
Part-time sales role supporting store operations and customer engagement.
Marketing Manager at Halonix Technologies Pvt Ltd, Noida, India
June 1, 2023 - August 1, 2024
Owned end-to-end product lifecycle across smart lighting, solar products, industrial electronic products, smart home devices, and electrical accessories; developed and executed integrated digital marketing strategies (SEO, paid media, social content, email campaigns, and e-commerce); achieved 30% organic traffic growth; managed agencies and influencer/PR campaigns; led cross-channel launches.
Global Marketing Manager at Eastman Auto & Power Ltd, Gurgaon, India
May 1, 2021 - May 1, 2023
Built and executed social media and digital campaigns across Asia, Africa, and Europe; managed influencer activations and LinkedIn Ads for B2B audiences; coordinated global product launches with Google Ads, Meta Ads, PR, TVCs; managed global budgets and analytics dashboards.
National Marketing Manager at Ottomate, Gurgaon, India
August 1, 2020 - April 1, 2021
Owned product strategy and planning for BLDC smart appliances; built brand visibility through social content, influencer content, and community engagement; oversaw packaging designs and agency relationships; managed e-commerce promotions.
Marketing Manager at VIVO Mobiles, Gurgaon, India
August 1, 2016 - August 1, 2020
Led social-first strategies across TikTok, Instagram, Meta, and YouTube for 25+ product launches; integrated influencer campaigns, PR, and IPL sponsorships to drive reach and youth engagement; managed cross-channel performance for online/offline sales.
Product & Brand Manager at Butterfly Appliances, New Delhi, India
May 1, 2015 - July 1, 2016
Managed product lifecycle and brand communication; collaborated on packaging and design; produced and coordinated content for product education and launches; led content calendars aligned to launches and promotions.
Marketing Executive at Videocon Industries Ltd, Gurgaon, India
July 1, 2013 - March 1, 2015
Led social and e-commerce driven campaigns, brand activations, and cross-channel marketing; coordinated with product, marketing and design teams to ensure brand consistency across platforms.

Education

Master of Business (Marketing) at South East Technological University SETU, Waterford, Ireland
September 1, 2024 - September 1, 2025
Post Graduate Diploma in Management (Marketing & Finance) at Jagannath International Management School, New Delhi, India
May 1, 2011 - June 1, 2013
Bachelor of Business Administration (Management) at Annamalai University, New Delhi, India
January 1, 2007 - December 31, 2010

Qualifications

Certified Digital Marketing Expert
January 1, 2020 - June 15, 2026
HubSpot Marketing & Sales Hub Software Certified
January 1, 2020 - June 15, 2026

Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Non-Profit Organization, Retail, Software & Internet, Education, Professional Services, Wholesale & Distribution, Energy & Utilities, Computers & Electronics, Manufacturing

Skills

Experience Level