Hi, I'm Lawrence, a graphic designer with 27 years of experience in broadcast media and social media advertising. I specialize in creating engaging visuals under tight deadlines, using Adobe Creative Suite to deliver high-quality results. Hi, I enjoy collaborating with clients to translate ideas into clear, impactful designs—from posters and infographics to social media assets and on-air graphics. I'm always learning and exploring new tools to improve workflows and produce compelling visuals.

Lawrence Oliver Cruz

Hi, I'm Lawrence, a graphic designer with 27 years of experience in broadcast media and social media advertising. I specialize in creating engaging visuals under tight deadlines, using Adobe Creative Suite to deliver high-quality results. Hi, I enjoy collaborating with clients to translate ideas into clear, impactful designs—from posters and infographics to social media assets and on-air graphics. I'm always learning and exploring new tools to improve workflows and produce compelling visuals.

Available to hire

Hi, I’m Lawrence, a graphic designer with 27 years of experience in broadcast media and social media advertising. I specialize in creating engaging visuals under tight deadlines, using Adobe Creative Suite to deliver high-quality results.

Hi, I enjoy collaborating with clients to translate ideas into clear, impactful designs—from posters and infographics to social media assets and on-air graphics. I’m always learning and exploring new tools to improve workflows and produce compelling visuals.

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Language

English
Fluent

Work Experience

Graphic Designer at Balita ng Broadcasting Network Inc. (ZBNI)
October 1, 2021 - Present
Graphic Designer (Remote) creating dynamic designs for social media; produced on-air graphics; utilized Adobe Creative Suite to craft eye-catching visuals.
Graphic Designer (Remote) at Balitang A 2Z - Zee Broadcasting Network Inc.
October 1, 2021 - Present
Successfully managed a range of graphic design projects from concept to completion; created dynamic, eye-catching designs; produced live graphics for on-air use in a very short time.
Graphic Designer / Video Editor at House of Representatives (Philippines)
July 1, 2021 - December 1, 2021
Created engaging visual content for education and on-air programs; produced layouts, worksheets, infographics; supported TV programs such as TV Patrol, World Tonight, Bandila, ANC News; managed multiple projects under tight deadlines.
Graphic Designer / Video Editor (Remote) at House of Representatives, Philippines
July 1, 2021 - December 1, 2021
Created engaging and accessible visual content; designed textbooks, worksheets, infographics, and online visuals to enhance learning; supported learning initiatives.
Graphic Designer (Remote) at Virtual Office Angels
May 1, 2021 - Present
Responsible for creating social media ads and graphics; produced high-quality visuals under tight deadlines; used Adobe Creative Suite (Photoshop, Illustrator, InDesign) to deliver on-brand visuals for client campaigns.
Graphic Designer at ABS-CBN News and Current Affairs
March 1, 1996 - October 1, 2020
Managed multiple projects simultaneously and delivered high-quality work with tight deadlines; communicated with clients and stakeholders; produced graphics for news programming and live events.

Education

Bachelor of Fine Arts, Major in Advertising at Immaculate Conception Parochial School
January 1, 1987 - January 1, 1991
Secondary School at Immaculate Conception Parochial School
January 11, 2030 - June 15, 2026
Secondary School at Immaculate Conception Parochial School
January 11, 2030 - July 1, 2026

Qualifications

Bachelor of Fine Arts, Major in Advertising
January 1, 1987 - January 1, 1991
Bachelor of Fine Arts, Major in Advertising
January 1, 1987 - January 1, 1991

Industry Experience

Media & Entertainment, Telecommunications, Professional Services, Education