Hi, I’m Alina Plekhova, a product designer with 5+ years of experience shaping complex B2B, mobile, and platform products across AIoT, proptech, and SaaS. I specialize in simplifying intricate workflows, building scalable design systems, and reducing engineering friction to ship faster with fewer reworks. I thrive in remote-first startup environments and enjoy collaborating across time zones to launch cohesive ecosystems. I approach end-to-end product design for web, mobile, and phygital experiences, prioritizing accessibility, data-driven decisions, and clear visual systems. I’m passionate about turning ambiguous problems into elegant solutions that balance user needs with business goals, while fostering strong design culture within fast-moving teams.

ALINA PLEKHOVA

Hi, I’m Alina Plekhova, a product designer with 5+ years of experience shaping complex B2B, mobile, and platform products across AIoT, proptech, and SaaS. I specialize in simplifying intricate workflows, building scalable design systems, and reducing engineering friction to ship faster with fewer reworks. I thrive in remote-first startup environments and enjoy collaborating across time zones to launch cohesive ecosystems. I approach end-to-end product design for web, mobile, and phygital experiences, prioritizing accessibility, data-driven decisions, and clear visual systems. I’m passionate about turning ambiguous problems into elegant solutions that balance user needs with business goals, while fostering strong design culture within fast-moving teams.

Available to hire

Hi, I’m Alina Plekhova, a product designer with 5+ years of experience shaping complex B2B, mobile, and platform products across AIoT, proptech, and SaaS. I specialize in simplifying intricate workflows, building scalable design systems, and reducing engineering friction to ship faster with fewer reworks. I thrive in remote-first startup environments and enjoy collaborating across time zones to launch cohesive ecosystems.

I approach end-to-end product design for web, mobile, and phygital experiences, prioritizing accessibility, data-driven decisions, and clear visual systems. I’m passionate about turning ambiguous problems into elegant solutions that balance user needs with business goals, while fostering strong design culture within fast-moving teams.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Russian
Intermediate

Work Experience

UX & UI Designer at URBANCHAIN GROUP
October 1, 2023 - January 1, 2026
AIoT company building smart parking, EV charging, and touchless access infrastructure for cities. Designed a complex phygital product ecosystem (hardware kiosk + screen, companion mobile app, web platform, and kiosk UI). Simplified user flows for Asian markets, reducing pilot-test user errors by 25%. Worked across time zones in a fully remote, international team to support multi-market launches.
UX & UI Designer at HYPERNOVA
January 1, 2026 - March 1, 2026
Crypto trading platform with fast, data-heavy interfaces. Audited and restructured an inconsistent design system, unified component logic, added loaders/errors/empty states, fixed grid and typography, reducing design–dev handoff questions by 40% and speeding UI implementation.
UX & UI Designer at ABCOLLAB
May 1, 2023 - February 1, 2024
Early-stage startup: designed a product from zero to launch. Established internal design processes, reviewed work of junior designers, and collaborated with founders and lead developer to ensure a smooth launch with minimal post-release design fixes.
Product Designer (Freelance) at Cluch
August 1, 2021 - Present
Took over an existing proptech rental platform, built a design system, added missing components, and designed the mobile app to reduce UI inconsistency and accelerate feature delivery.
Product Designer (Freelance) at Memory Services
August 1, 2021 - Present
DeathTech platform with sensitive-logic for orders, statuses, and notifications. Built a design system and handled cross-device adaptation to ensure clear, error-resilient UX for emotionally sensitive user journeys.
Product Designer (Freelance) at Golf Tournament App
August 1, 2021 - Present
Native MVP replacing paper scorecards. Designed multi-player flow with handicap tracking; MVP testing validated core hypotheses.
Product Designer (Freelance) at YantaYoga
August 1, 2021 - Present
Studio app for bookings, memberships, and video. Built a design system and delivered a fast MVP to validate new hypotheses.
UI Designer (Volunteer) at Climate Guardians
March 1, 2024 - June 1, 2024
Volunteer UI designer contributing to interface design and accessibility improvements for climate advocacy.

Education

Bachelor’s degree equivalent in Financial Accounting at Novosibirsk State University of Economics and Management
January 1, 2008 - January 1, 2012
Accounting at Economics College, Russia
January 1, 2006 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other