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Hi, I’m Alistair Wragg—a communications professional who loves turning complex topics into clear, engaging stories. With over a decade of experience spanning travel, agency PR, and the global steel sector, I help brands connect with their audiences through smart social strategy, crisp copy, and compelling visuals. I thrive in flat, hybrid teams and enjoy empowering others to produce high-quality, on-brand content. I’m passionate about simplifying processes, scaling impact, and bringing creative ideas to life across channels, from social and video to corporate messaging.…Hi, I’m Alistair Wragg—a communications professional who loves turning complex topics into clear, engaging stories. With over a decade of experience spanning travel, agency PR, and the global steel sector, I help brands connect with their audiences through smart social strategy, crisp copy, and compelling visuals. I thrive in flat, hybrid teams and enjoy empowering others to produce high-quality, on-brand content. I’m passionate about simplifying processes, scaling impact, and bringing creative ideas to life across channels, from social and video to corporate messaging.

Alistair Owen Wragg

Social Media Manager, Content Producer, Video Editor, +2

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Hi, I’m Alistair Wragg—a communications professional who loves turning complex topics into clear, engaging stories. With over a decade of experience spanning travel, agency PR, and the global steel sector, I help brands connect with their audiences through smart social strategy, crisp copy, and compelling visuals. I thrive in flat, hybrid teams and enjoy empowering others to produce high-quality, on-brand content. I’m passionate about simplifying processes, scaling impact, and bringing creative ideas to life across channels, from social and video to corporate messaging.…Hi, I’m Alistair Wragg—a communications professional who loves turning complex topics into clear, engaging stories. With over a decade of experience spanning travel, agency PR, and the global steel sector, I help brands connect with their audiences through smart social strategy, crisp copy, and compelling visuals. I thrive in flat, hybrid teams and enjoy empowering others to produce high-quality, on-brand content. I’m passionate about simplifying processes, scaling impact, and bringing creative ideas to life across channels, from social and video to corporate messaging.

Available to hire

Hi, I’m Alistair Wragg—a communications professional who loves turning complex topics into clear, engaging stories. With over a decade of experience spanning travel, agency PR, and the global steel sector, I help brands connect with their audiences through smart social strategy, crisp copy, and compelling visuals.

I thrive in flat, hybrid teams and enjoy empowering others to produce high-quality, on-brand content. I’m passionate about simplifying processes, scaling impact, and bringing creative ideas to life across channels, from social and video to corporate messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at World Steel Association (worldsteel)

January 1, 2022 - Present

Directed strategy for flagship social media channels, growing followership and establishing the master brand as a primary industry voice. Led the transition to Paid Media with targeted LinkedIn and Meta campaigns generating over 40M impressions in 2025. Oversaw a 5-brand Adobe Express rollout, standardising content creation tools and accelerating scale. Promoted short-form video and visual storytelling within a flat, hybrid team, empowering broader comms colleagues to produce high-quality, on-brand content. Conceived and led the global member-led social media campaign, delivering 2.26M organic impressions and 476k reach on X, and co-creating 157 platform-ready assets.

Communications Officer at World Steel Association (worldsteel)

January 1, 2017 - January 1, 2022

Provided end-to-end communications support for major global conferences, including on-site branding, stage design, AV coordination, and production of event collateral to ensure a cohesive visual identity. Implemented Hootsuite to harmonise social media operations, consolidating accounts into a single shared calendar to optimise workflows.

Communications Administrator at World Steel Association (worldsteel)

May 1, 2016 - December 1, 2016

Authored the inaugural social media strategy and established a structured weekly content calendar, formalising activity and driving early engagement growth.

Corporate Communications – Internship at Weber Shandwick

October 1, 2015 - April 1, 2016

Drafted policy blogs and articles on complex topics (e.g., cybersecurity); compiled daily news briefs; conducted social media research to identify target influencers and audiences; supported targeted media pitching.

Communications Consultant at IGLYO

July 1, 2015 - August 1, 2015

Drafted advocacy content for websites and coordinated member surveys to support regional dialogue on LGBTQI youth rights; maintained discretion in confidential advocacy settings and built trust with international activists.

Social Media Travel Advisor & Engagement Executive at TUI Travel PLC

March 1, 2014 - March 1, 2015

Achieved leading engagement scores in a Facebook community of 1M+ followers; managed crisis scenarios (travel advisories, weather events, high-profile individuals) using a tiered severity system; supported 12-hour rolling shifts with high performance under pressure.

Marketing Assistant at Catton Communications (now S4 Labour)

June 1, 2013 - September 1, 2013

Executed targeted B2B email campaigns promoting a workforce management platform and edited promotional video assets to demonstrate software capabilities.

Events Assistant at At Your Service Event Staffing

July 1, 2011 - June 1, 2013

Delivered high-end hospitality for corporate/private functions, balancing responsibilities with university studies.

International Internship at Universal Orlando

June 1, 2010 - June 1, 2011

Contributed to safety de-escalation as a critical final checkpoint; earned guest commendations; supported inclusive VIP standards and private experiences for high-profile guests.

Sous Chef at The Butlers Arms

September 1, 2005 - June 1, 2009

Operational discipline and kitchen leadership; trained by Raymond Blanc, managed brigade to deliver consistency under tight timelines.