Ranuka Perera

Managed Meta Ads campaigns across Facebook and Instagram and end-to-end Google Ads campaigns, including budget settings, audience segmentation, and bid strategy setup. Optimized campaigns through A/B testing, negative keyword refinement, budget reallocations to improve ROAS and reduce CPA. Monitored key KPIs and provided data-driven insights.

Managed Google Ads and Meta Ads campaigns end-to-end, including account structure, keyword targeting, audience segmentation, and bid strategies. Executed A/B tests, monitored KPIs, and delivered performance reports to optimize ROAS and CPA. Collaborated with the creative strategy team to align output with marketing goals.

Internship focusing on Marketing & Merchandising; supported branding and sports marketing initiatives and contributed to campaign planning.