Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Sinhala, Sinhalese
Fluent
Work Experience
Associate - Digital Marketing at Antyra Solutions
October 1, 2024 - March 1, 2025Managed Google Ads and Meta Ads campaigns end-to-end, including account structure, keyword targeting, audience segmentation, and bid strategies. Executed A/B tests, monitored KPIs, and delivered performance reports to optimize ROAS and CPA. Collaborated with the creative strategy team to align output with marketing goals.
Intern - Marketing & Merchandising at MAS Intimates, Sri Lanka
August 1, 2023 - February 1, 2024Internship focusing on Marketing & Merchandising; supported branding and sports marketing initiatives and contributed to campaign planning.
Intern - Branding / Sports Marketing at Silueta / MAS Intimates
August 1, 2020 - February 1, 2021Assisted branding and sports marketing initiatives; collaborated with marketing team to support campaigns.
Advertising Campaign Manager / Meta Ads & Google Ads Specialist at Freelance / Independent
October 1, 2024 - March 1, 2025Managed Meta Ads campaigns across Facebook and Instagram and end-to-end Google Ads campaigns, including budget settings, audience segmentation, and bid strategy setup. Optimized campaigns through A/B testing, negative keyword refinement, budget reallocations to improve ROAS and reduce CPA. Monitored key KPIs and provided data-driven insights.
Education
BSc (Hons) International Business Management at University of Staffordshire, UK
January 1, 2022 - January 1, 2024Certificate in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 11, 2030 - June 15, 2026Post Graduate Diploma in Marketing (Stage 02) at Sri Lanka Institute Of Marketing
January 11, 2030 - June 15, 2026Professional Certification in Marketing at Sri Lanka Institute Of Marketing
January 11, 2030 - June 15, 2026GCE A Level at Asoka College, Colombo
January 11, 2030 - June 15, 2026BSc (Hons) International Business Management at University of Staffordshire, UK
January 1, 2022 - January 1, 2024Certificate in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 11, 2030 - June 15, 2026Post Graduate Diploma in Marketing at Sri Lanka Institute of Marketing
January 11, 2030 - June 15, 2026Professional Certificate in Marketing at Asoka College, Colombo
January 11, 2030 - June 15, 2026GCE Advanced Level at Asoka College, Colombo
January 11, 2030 - June 15, 2026Qualifications
Google Ads Display Certification
January 1, 2026 - June 15, 2026Google Ads Search Certification
January 1, 2026 - June 15, 2026Google Ads Video Certification
January 1, 2026 - June 15, 2026HubSpot SEO Certification
March 1, 2025 - June 15, 2026Certificate in Digital Marketing
January 11, 2030 - June 15, 2026Post Graduate Diploma in Marketing (Stage 02)
January 11, 2030 - June 15, 2026Professional Certificate in Marketing
January 11, 2030 - June 15, 2026GCE Advanced Level
January 11, 2030 - June 15, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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