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I'm a Senior Designer with over seven years of experience in brand development and visual storytelling across B2B, B2C, and SaaS environments. I excel with Adobe Creative Suite and thrive on multi-channel design that resonates with diverse audiences. I value cross-functional collaboration, stakeholder engagement, and mentoring design teams to deliver cohesive brand experiences.…

Natalie Zadoo

Graphic Designer, Designer, Brand Designer, +1

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I'm a Senior Designer with over seven years of experience in brand development and visual storytelling across B2B, B2C, and SaaS environments. I excel with Adobe Creative Suite and thrive on multi-channel design that resonates with diverse audiences. I value cross-functional collaboration, stakeholder engagement, and mentoring design teams to deliver cohesive brand experiences.…

Available to hire

I’m a Senior Designer with over seven years of experience in brand development and visual storytelling across B2B, B2C, and SaaS environments. I excel with Adobe Creative Suite and thrive on multi-channel design that resonates with diverse audiences.

I value cross-functional collaboration, stakeholder engagement, and mentoring design teams to deliver cohesive brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Visual Designer at SAP Concur

January 1, 2022 - January 1, 2025

Created static and animated advertising assets that increased click-through rates by 29.4%, significantly improving campaign performance. Art directed and mentored junior designers, ensuring brand consistency and high design standards across global initiatives. Designed branded materials and full virtual experience for Fusion, the company's largest annual in-person event, including signage, booths, and banners. Conducted A/B testing to evaluate creative effectiveness and guide ongoing optimization. Oversaw rollout of Project Spark (a complete rebrand), managing cross-functional input and aligning teams on updated brand direction.

Visual Designer at SAP Concur

January 1, 2019 - January 1, 2022

Developed and established the TripIt brand from the ground up, creating comprehensive style guide in collaboration with stakeholders. Collaborated with marketing, product, and brand teams to deliver design strategies for both print and digital channels. Supported marketing initiatives with design deliverables across email, social, and web, ensuring visual consistency and user engagement.

Graphic Designer at California State University, East Bay

January 1, 2017 - January 1, 2019

Created digital and print designs utilizing Adobe Creative Suite to meet client advertising and marketing needs.