I'm a marketing and content strategist with nine years of experience in social media management, sales and video production. I specialise in auditing and optimising social media strategies to improve engagement, reach and conversion. My approach is constructive, detailed and results-focused—perfect for helping a UK-based brand refine its online presence and boost sales. I blend data-driven insights with storytelling to deliver actionable recommendations that align social activity with business goals. I thrive on collaborative problem solving and love turning analytics into creative, measurable outcomes that drive growth. Working with your company would really support my development because you operate in a high‑end, design‑focused space, which would give me the chance to deepen my understanding of the interiors market & strengthen my strategic skills within a more specialised, quality‑driven environment. In turn, I’d help you strengthen your social media performance by identifying clear opportunities for improvement, refining your content approach & ensuring your online presence works harder to support your sales goals.

Gemma Wilkie

I'm a marketing and content strategist with nine years of experience in social media management, sales and video production. I specialise in auditing and optimising social media strategies to improve engagement, reach and conversion. My approach is constructive, detailed and results-focused—perfect for helping a UK-based brand refine its online presence and boost sales. I blend data-driven insights with storytelling to deliver actionable recommendations that align social activity with business goals. I thrive on collaborative problem solving and love turning analytics into creative, measurable outcomes that drive growth. Working with your company would really support my development because you operate in a high‑end, design‑focused space, which would give me the chance to deepen my understanding of the interiors market & strengthen my strategic skills within a more specialised, quality‑driven environment. In turn, I’d help you strengthen your social media performance by identifying clear opportunities for improvement, refining your content approach & ensuring your online presence works harder to support your sales goals.

Available to hire

I’m a marketing and content strategist with nine years of experience in social media management, sales and video production. I specialise in auditing and optimising social media strategies to improve engagement, reach and conversion. My approach is constructive, detailed and results-focused—perfect for helping a UK-based brand refine its online presence and boost sales.

I blend data-driven insights with storytelling to deliver actionable recommendations that align social activity with business goals. I thrive on collaborative problem solving and love turning analytics into creative, measurable outcomes that drive growth.

Working with your company would really support my development because you operate in a high‑end, design‑focused space, which would give me the chance to deepen my understanding of the interiors market & strengthen my strategic skills within a more specialised, quality‑driven environment. In turn, I’d help you strengthen your social media performance by identifying clear opportunities for improvement, refining your content approach & ensuring your online presence works harder to support your sales goals.

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Language

English
Fluent

Work Experience

Social Media Freelancer at Social Media Freelancer
May 1, 2024 - May 1, 2026
Content & Relationships Manager: Responsible for the production side of content creation to build followers and attract businesses for paid collaborations. Developed ideas and scripts, operated the camera, and edited content for premiere/pro-TikTok campaigns. After each post I reviewed metrics to understand which marketing activities drove engagement and informed future content decisions.
Radio Presenter at Beverley FM
September 1, 2020 - May 1, 2024
Hosted a Breakfast & 80s show, engaging a broad audience while coordinating desk operations and recording equipment. Wrote scripts, researched trends and aligned content with advertiser needs. Learned to respond quickly to problems and developed professional improvisation.
Sales Adviser (temporary role) at Lush Meadow Hall & Westfields
October 1, 2024 - December 1, 2024
Provided excellent customer service and product knowledge, conducted demonstrations, built rapport and closed sales. Nurtured relationships for repeat business and paid collaborations, achieving an average conversion rate around 70%.
Sales Adviser at Sky
March 1, 2021 - January 1, 2024
Handled inbound calls promoting TV packages, achieving a 75% conversion rate and ranking among the top seven Sales Advisors on site. Focused on customer experience, churn reduction and long-term value growth, tailoring solutions to individual needs.
Strategic Communications Assistant (temporary) at WWF
January 1, 2020 - April 1, 2020
Developed creative marketing ideas for Earth Hour and Netflix’s A Life on Our Planet. Networked with businesses and individuals to secure venues and opportunities. Created surveys, gathered and analysed data to inform outreach and scheduling.
Runner at Fresh Cut Video Production Agency
November 1, 2019 - November 30, 2019
Supported on Sky Sports News & a Papa John’s Pizza TV advert, assisting the 1st AD with camera and floor setup, equipment management and timing under pressure in a fast-paced environment.
Social Media Web Blogger at Loughborough University
August 1, 2018 - September 1, 2019
Wrote weekly lifestyle blogs to promote the university, researched events, captured photos and created content for social platforms. Monitored engagement metrics to guide future posts and grew overall reach.
Participation Assistant at Watford Palace Theatre
July 1, 2017 - May 1, 2018
Engaged under-25s and the local community in youth theatre activities and festivals. Managed outreach, created themed resource packs, captured media for digital marketing and built relationships with schools and local businesses.
Sales Adviser at Lush Meadowhall & Westfields
October 1, 2024 - December 31, 2024
Provided excellent customer service and product knowledge, conducted demonstrations to interest customers. Developed skills on how to close a sale through rapid rapport building and objection handling; achieved an average conversion of 70%.
Social Media Blogger at Loughborough University
August 1, 2018 - September 1, 2019
Wrote weekly lifestyle blog posts to promote university activities. Researched events, captured photos, and produced engaging content. The work led to high social media engagement and increased university reach.

Education

MA in Directing Film & Media at University of York
January 11, 2030 - February 1, 2024
MA in Directing Film & Media at University of York
January 11, 2030 - February 1, 2024

Qualifications

Master of Arts in Directing Film & Media
January 11, 2030 - February 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education, Retail