Hi, I’m Laura Herzberg. I’m a versatile creative leader with 20+ years of experience driving branding, packaging, and promotional design across print and digital media, partnering with startups and global luxury brands in hospitality, retail, spirits, and beauty to craft strategic, visually compelling design solutions and authentic storytelling that elevate brands. I excel at leading brand management, collaborating with cross-functional teams, and guiding design from concept through production while delivering on time and within budget. I bring deep production expertise—pre-press, color management, proofing, and quality control—to ensure brand integrity across print and digital assets. I build lasting client relationships through strategic leadership and hands-on design, delivering cohesive identities across multi-channel campaigns.…

Laura Herzberg

Hi, I’m Laura Herzberg. I’m a versatile creative leader with 20+ years of experience driving branding, packaging, and promotional design across print and digital media, partnering with startups and global luxury brands in hospitality, retail, spirits, and beauty to craft strategic, visually compelling design solutions and authentic storytelling that elevate brands. I excel at leading brand management, collaborating with cross-functional teams, and guiding design from concept through production while delivering on time and within budget. I bring deep production expertise—pre-press, color management, proofing, and quality control—to ensure brand integrity across print and digital assets. I build lasting client relationships through strategic leadership and hands-on design, delivering cohesive identities across multi-channel campaigns.…

Available to hire

Hi, I’m Laura Herzberg. I’m a versatile creative leader with 20+ years of experience driving branding, packaging, and promotional design across print and digital media, partnering with startups and global luxury brands in hospitality, retail, spirits, and beauty to craft strategic, visually compelling design solutions and authentic storytelling that elevate brands.

I excel at leading brand management, collaborating with cross-functional teams, and guiding design from concept through production while delivering on time and within budget. I bring deep production expertise—pre-press, color management, proofing, and quality control—to ensure brand integrity across print and digital assets. I build lasting client relationships through strategic leadership and hands-on design, delivering cohesive identities across multi-channel campaigns.

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Language

English
Fluent

Work Experience

Brand Designer, Creative Director & Founder at Laura Herzberg Creative
November 1, 2000 - Present
Lead design execution and project management for global clients, delivering branding, packaging, and advertising solutions across print and digital channels. Develop emotionally resonant, brand-aligned assets for top clients, and oversee concepts through production, ensuring on-time delivery and budget adherence while building lasting client relationships.
Brand Designer, Creative Consultant at Hakuhodo
November 1, 2000 - Present
Art direction and brand design collaboration with global teams on launches for Suntory brands and related consumer experiences. Design consumer-facing campaigns, packaging, and promotional collateral, aligning with brand heritage and global guidelines.
Senior Art Director, Creative Consultant at L'Oréal USA
January 1, 2001 - December 31, 2011
Led design and production for L'Oréal Communique Magazine over 10+ years, and directed packaging and merchandising for Kiehl’s and Professionnel brands. Mentored junior designers and managed cross-functional projects to maintain brand integrity and deliver on time.
Senior Art Director at Berenter Greenhouse & Webster
January 1, 1998 - November 1, 2000
Directed brand development, private label packaging, and visual merchandising for retail and fashion clients. Managed product photography, in-store signage, window displays, and seasonal catalogs, ensuring cohesive brand storytelling across channels.

Education

Bachelor of Fine Arts (BFA) in Communication Design at Parsons School of Design, The New School
August 1, 1991 - May 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Professional Services, Other