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I’m Marlena Janaczek, a results-driven digital marketing professional based in Warsaw, Poland. I craft data-informed campaigns across Google and Meta platforms, build engaging social media strategies, and oversee content creation that drives brand growth. I enjoy collaborating with cross-functional teams—creative, IT, PR, and sales—to launch campaigns that resonate with audiences and deliver measurable business outcomes.…I’m Marlena Janaczek, a results-driven digital marketing professional based in Warsaw, Poland. I craft data-informed campaigns across Google and Meta platforms, build engaging social media strategies, and oversee content creation that drives brand growth. I enjoy collaborating with cross-functional teams—creative, IT, PR, and sales—to launch campaigns that resonate with audiences and deliver measurable business outcomes.

Marlena Janaczek

Digital Marketer, Social Media Manager, Content Creator, +1

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I’m Marlena Janaczek, a results-driven digital marketing professional based in Warsaw, Poland. I craft data-informed campaigns across Google and Meta platforms, build engaging social media strategies, and oversee content creation that drives brand growth. I enjoy collaborating with cross-functional teams—creative, IT, PR, and sales—to launch campaigns that resonate with audiences and deliver measurable business outcomes.…I’m Marlena Janaczek, a results-driven digital marketing professional based in Warsaw, Poland. I craft data-informed campaigns across Google and Meta platforms, build engaging social media strategies, and oversee content creation that drives brand growth. I enjoy collaborating with cross-functional teams—creative, IT, PR, and sales—to launch campaigns that resonate with audiences and deliver measurable business outcomes.

Available to hire

I’m Marlena Janaczek, a results-driven digital marketing professional based in Warsaw, Poland. I craft data-informed campaigns across Google and Meta platforms, build engaging social media strategies, and oversee content creation that drives brand growth.

I enjoy collaborating with cross-functional teams—creative, IT, PR, and sales—to launch campaigns that resonate with audiences and deliver measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Polish

Fluent

English

Advanced

Work Experience

Marketing Intern at SEAT Authorized Dealer Group Cichy

November 20, 2018 - March 20, 2019

Marketing Intern. Supported overall marketing campaign planning and dealer advertising budget management. Assisted with sales lead generation and paid campaigns setups across Google Ads and Meta Ads.

Marketing Intern at Poznań Marketing Agency

March 20, 2020 - March 20, 2021

Marketing Intern. Supported overall marketing campaign planning and dealer advertising budget management. Assisted with sales lead generation and paid campaigns setups across Google Ads and Meta Ads. Generated recurring performance reports using Google Analytics, Brand24, Unamo, Mention, Newspoint, Press-Service AI Marketing Tools.

Moderator & Junior Social Media Manager at Płódni - Marketing Agency, Poznań

March 20, 2020 - March 20, 2021

Managed core agency social media channels, delivering strategies, content creation, copywriting, and publication schedules. Actively moderated prominent brand profiles and guided community engagement. Implemented influencer tracking and monitored industry trends with a focus on sustainability. Coordinated photoshoots and video productions for dynamic short-form content (Reels, TikTok). Fostered cross-functional collaboration with internal legal, IT, procurement, PR, and e-commerce teams.

Digital Marketing Specialist at Biedronka S.A. (Biedronka)

August 20, 2022 - April 20, 2025

Led end-to-end digital marketing campaigns, optimized paid advertising campaigns using Meta Ads Manager and Google Search, and set up/manag ed campaigns across Google Ads and Facebook Ads. Coordinated photoshoots and video productions; collaborated with internal legal, IT, procurement, PR, and e-commerce teams. Created and maintained Google Business Profile listings for a nationwide network of retailers.

Senior Digital Marketing Specialist at Biedronka S.A. (Biedronka)

April 20, 2025 - Present

Led nationwide influencer marketing campaigns and oversaw comprehensive media planning processes. Introduced innovative AI-driven tools within the brand's own media channels. Set up, optimized, and managed paid advertising campaigns using Meta Ads Manager and Google Search. Coordinated photoshoots and video productions for dynamic short-form content (Reels, TikTok). Fostered cross-functional collaboration with internal legal, IT, procurement, PR, and e-commerce teams. Created and maintained Google Business Profile listings for a nationwide network of retailers.