Marlena Janaczek

Led nationwide influencer marketing campaigns and oversaw comprehensive media planning processes. Introduced innovative AI-driven tools within the brand's own media channels. Set up, optimized, and managed paid advertising campaigns using Meta Ads Manager and Google Search. Coordinated photoshoots and video productions for dynamic short-form content (Reels, TikTok). Fostered cross-functional collaboration with internal legal, IT, procurement, PR, and e-commerce teams. Created and maintained Google Business Profile listings for a nationwide network of retailers.

Led end-to-end digital marketing campaigns, optimized paid advertising campaigns using Meta Ads Manager and Google Search, and set up/manag ed campaigns across Google Ads and Facebook Ads. Coordinated photoshoots and video productions; collaborated with internal legal, IT, procurement, PR, and e-commerce teams. Created and maintained Google Business Profile listings for a nationwide network of retailers.

Managed core agency social media channels, delivering strategies, content creation, copywriting, and publication schedules. Actively moderated prominent brand profiles and guided community engagement. Implemented influencer tracking and monitored industry trends with a focus on sustainability. Coordinated photoshoots and video productions for dynamic short-form content (Reels, TikTok). Fostered cross-functional collaboration with internal legal, IT, procurement, PR, and e-commerce teams.