I am a multidisciplinary designer with over ten years of experience, delivering considered, strategic design across brand identity, packaging, and visual communications. My foundations in print production give me a rigorous technical understanding that underpins my creative decisions. My experience in design agencies and high-growth startups has helped me develop a broad skill set and the ability to adapt to diverse briefs, audiences, and industries. I’ve built a career delivering cohesive brand experiences—from corporate identity and packaging to marketing collateral and custom websites built in Framer and Webflow. I’ve led design direction across digital and physical touchpoints, collaborating with teams to elevate brands through thoughtful, measurable design outcomes.

Sam Yule

I am a multidisciplinary designer with over ten years of experience, delivering considered, strategic design across brand identity, packaging, and visual communications. My foundations in print production give me a rigorous technical understanding that underpins my creative decisions. My experience in design agencies and high-growth startups has helped me develop a broad skill set and the ability to adapt to diverse briefs, audiences, and industries. I’ve built a career delivering cohesive brand experiences—from corporate identity and packaging to marketing collateral and custom websites built in Framer and Webflow. I’ve led design direction across digital and physical touchpoints, collaborating with teams to elevate brands through thoughtful, measurable design outcomes.

Available to hire

I am a multidisciplinary designer with over ten years of experience, delivering considered, strategic design across brand identity, packaging, and visual communications. My foundations in print production give me a rigorous technical understanding that underpins my creative decisions. My experience in design agencies and high-growth startups has helped me develop a broad skill set and the ability to adapt to diverse briefs, audiences, and industries.

I’ve built a career delivering cohesive brand experiences—from corporate identity and packaging to marketing collateral and custom websites built in Framer and Webflow. I’ve led design direction across digital and physical touchpoints, collaborating with teams to elevate brands through thoughtful, measurable design outcomes.

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Language

English
Fluent

Work Experience

Freelance Designer at YULE DESIGN
January 1, 2012 - Present
Creating cohesive brand experiences through corporate identity design, packaging, merchandise design, marketing collateral, social content, and custom websites built in Framer and Webflow.
Head of Design at OKJA
March 1, 2019 - October 1, 2025
Full-service design for OKJA, encompassing corporate identity, packaging, website design and development, marketing collateral, merchandise design and management, and photography art direction. Responsible for designing and overseeing every brand touchpoint across digital and physical channels.
Creative Director at AND UNION
January 1, 2013 - June 1, 2020
Progressed from freelance designer to head of design and later creative director, providing full-service brand and content design for AND UNION, encompassing corporate identity, packaging, marketing collateral, merchandise, photography art direction, and social media content creation including stop-motion animation, video editing, and video content creation using photography.
Designer / Artworker at DONE BY FRIDAY (STUDIO SAXON)
October 1, 2010 - June 1, 2017
Design, artwork development and production rollout of corporate identity, packaging, marketing collateral, and corporate communications assets including brochures, annual reports, books, and brand guidelines. Clients included Libstar Holdings (Lancewood Cheese, Rialto Foods, Cape Herb and Spice), Freeworld Coatings, Spinneys UAE, Hurley, and Natroceutics.
Designer / Artworker at MATTHEWS BRAND SOLUTIONS UK
June 1, 2009 - June 1, 2010
Artwork development and rollout of packaging and marketing collateral for Kimberly-Clark Global.
Designer / Artworker at CALIBRE BRAND SOLUTIONS
February 1, 2005 - February 1, 2009
Artwork development and production rollout of corporate identity, packaging, marketing collateral, and corporate communications assets including brochures and books. Main client was Woolworths.

Education

Adobe After Effects, HTML / CSS & Responsive at ACADEMY OF DIGITAL ARTS
January 1, 2018 - January 1, 2020
Bachelor of Arts Honors in Psychology at UNISA
January 1, 2013 - June 16, 2026
Bachelor of Arts in Psychology at UNISA
January 1, 2010 - June 16, 2026
Counselling Skills Course at LIFELINE
January 1, 2011 - January 1, 2012
Personal Growth Course at LIFELINE
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing, Other