I’m a UI-focused Product Designer & Frontend Engineer bridging design precision and frontend craft to build production-ready interfaces. With 20+ years of UX/UI experience, I’m currently focused on UI design, design systems, and frontend implementation. I excel in interaction design and scalable UI architecture, including design tokens, component libraries, and variants. Hands-on frontend skills in HTML, CSS, and advanced web workflows enable end-to-end, production-ready interfaces.

Jonathan Lines

I’m a UI-focused Product Designer & Frontend Engineer bridging design precision and frontend craft to build production-ready interfaces. With 20+ years of UX/UI experience, I’m currently focused on UI design, design systems, and frontend implementation. I excel in interaction design and scalable UI architecture, including design tokens, component libraries, and variants. Hands-on frontend skills in HTML, CSS, and advanced web workflows enable end-to-end, production-ready interfaces.

Available to hire

I’m a UI-focused Product Designer & Frontend Engineer bridging design precision and frontend craft to build production-ready interfaces. With 20+ years of UX/UI experience, I’m currently focused on UI design, design systems, and frontend implementation. I excel in interaction design and scalable UI architecture, including design tokens, component libraries, and variants.

Hands-on frontend skills in HTML, CSS, and advanced web workflows enable end-to-end, production-ready interfaces.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Global Energy Sector Product Design Lead at Bros & Co
July 1, 2023 - September 1, 2024
Led product design across the global energy sector, defining design strategy and design systems, guiding cross-functional teams, and delivering production-ready interfaces.
Senior Visual Design Lead at Naked Wines
September 1, 2020 - April 1, 2021
Led visual design across digital products, establishing visual language and driving UX improvements.
Senior Interaction Designer at Aviva
October 1, 2017 - June 1, 2018
Led interaction design for digital insurance platforms, shaping information architecture, flows, and usability.
Senior Interaction Designer at W12 Studios
August 1, 2016 - March 1, 2017
Delivered dashboards and web apps with complex data visualisation, defined interaction patterns and responsive layouts.
Senior Visual Designer / Norwich Lead at Brilliant Basics
May 1, 2014 - July 1, 2016
Led visual design and acted as Norwich lead, delivering brand and digital design for clients.
Senior Interaction Design Lead at BGO Entertainment
October 1, 2013 - May 1, 2014
Redesigned web and mobile platforms, improving usability and interaction patterns.
Senior Interaction Designer at W12 Studios
July 1, 2013 - October 1, 2013
Delivered iOS/UX design for Shazam launch and ongoing interaction design across projects.

Education

BA Hons Graphic Design, New Media at Surrey Institute of Art & Design
September 1, 2001 - July 1, 2004
BTEC National Diploma, Electronic Media & Photography at Thurrock College
September 1, 1999 - July 1, 2001

Qualifications

BA Hons Graphic Design, New Media
September 1, 2001 - July 1, 2004
BTEC National Diploma, Electronic Media & Photography
September 1, 1999 - July 1, 2001

Industry Experience

Media & Entertainment, Software & Internet, Energy & Utilities