I’m a UI-focused Product Designer & Frontend Engineer bridging design precision and frontend craft to build production-ready interfaces. With 20+ years of UX/UI experience, I’m currently focused on UI design, design systems, and frontend implementation. I excel in interaction design and scalable UI architecture, including design tokens, component libraries, and variants. Hands-on frontend skills in HTML, CSS, and advanced web workflows enable end-to-end, production-ready interfaces.…

Jonathan Lines

I’m a UI-focused Product Designer & Frontend Engineer bridging design precision and frontend craft to build production-ready interfaces. With 20+ years of UX/UI experience, I’m currently focused on UI design, design systems, and frontend implementation. I excel in interaction design and scalable UI architecture, including design tokens, component libraries, and variants. Hands-on frontend skills in HTML, CSS, and advanced web workflows enable end-to-end, production-ready interfaces.…

Available to hire

I’m a UI-focused Product Designer & Frontend Engineer bridging design precision and frontend craft to build production-ready interfaces. With 20+ years of UX/UI experience, I’m currently focused on UI design, design systems, and frontend implementation. I excel in interaction design and scalable UI architecture, including design tokens, component libraries, and variants.

Hands-on frontend skills in HTML, CSS, and advanced web workflows enable end-to-end, production-ready interfaces.

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Skills

Experience Level

UI
Expert
CSS
Expert
Figma
Expert
Product Design
Expert
Webflow
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
JavaScript
Intermediate

Language

English
Fluent

Work Experience

Global Energy Sector Product Design Lead at Bros & Co
July 1, 2023 - September 1, 2024
Led product design across the global energy sector, defining design strategy and design systems, guiding cross-functional teams, and delivering production-ready interfaces.
Senior Visual Design Lead at Naked Wines
September 1, 2020 - April 1, 2021
Led visual design across digital products, establishing visual language and driving UX improvements.
Senior Interaction Designer at Aviva
October 1, 2017 - June 1, 2018
Led interaction design for digital insurance platforms, shaping information architecture, flows, and usability.
Senior Interaction Designer at W12 Studios
August 1, 2016 - March 1, 2017
Delivered dashboards and web apps with complex data visualisation, defined interaction patterns and responsive layouts.
Senior Visual Designer / Norwich Lead at Brilliant Basics
May 1, 2014 - July 1, 2016
Led visual design and acted as Norwich lead, delivering brand and digital design for clients.
Senior Interaction Design Lead at BGO Entertainment
October 1, 2013 - May 1, 2014
Redesigned web and mobile platforms, improving usability and interaction patterns.
Senior Interaction Designer at W12 Studios
July 1, 2013 - October 1, 2013
Delivered iOS/UX design for Shazam launch and ongoing interaction design across projects.

Education

BA Hons Graphic Design, New Media at Surrey Institute of Art & Design
September 1, 2001 - July 1, 2004
BTEC National Diploma, Electronic Media & Photography at Thurrock College
September 1, 1999 - July 1, 2001

Qualifications

BA Hons Graphic Design, New Media
September 1, 2001 - July 1, 2004
BTEC National Diploma, Electronic Media & Photography
September 1, 1999 - July 1, 2001

Industry Experience

Media & Entertainment, Software & Internet, Energy & Utilities