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I am a senior leader with two decades of experience scaling global brands such as Apple, WGSN, and Ignite. My professional path blends analytical rigor with international strategy, built on a foundation in Accounting and an Executive MBA from the University of Cambridge. I am currently applying this strategic perspective to the AI sector, focusing on model alignment and data quality for global technology labs. I have led global campaigns, managed major distributor partnerships, and driven revenue growth across EMEA and beyond, while maintaining a strong focus on client retention and cross-functional execution.…I am a senior leader with two decades of experience scaling global brands such as Apple, WGSN, and Ignite. My professional path blends analytical rigor with international strategy, built on a foundation in Accounting and an Executive MBA from the University of Cambridge. I am currently applying this strategic perspective to the AI sector, focusing on model alignment and data quality for global technology labs. I have led global campaigns, managed major distributor partnerships, and driven revenue growth across EMEA and beyond, while maintaining a strong focus on client retention and cross-functional execution.

IRYNA KUSHNIAREVICH

Project Manager, Brand Strategist, Marketing Strategist, +3

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I am a senior leader with two decades of experience scaling global brands such as Apple, WGSN, and Ignite. My professional path blends analytical rigor with international strategy, built on a foundation in Accounting and an Executive MBA from the University of Cambridge. I am currently applying this strategic perspective to the AI sector, focusing on model alignment and data quality for global technology labs. I have led global campaigns, managed major distributor partnerships, and driven revenue growth across EMEA and beyond, while maintaining a strong focus on client retention and cross-functional execution.…I am a senior leader with two decades of experience scaling global brands such as Apple, WGSN, and Ignite. My professional path blends analytical rigor with international strategy, built on a foundation in Accounting and an Executive MBA from the University of Cambridge. I am currently applying this strategic perspective to the AI sector, focusing on model alignment and data quality for global technology labs. I have led global campaigns, managed major distributor partnerships, and driven revenue growth across EMEA and beyond, while maintaining a strong focus on client retention and cross-functional execution.

Available to hire

I am a senior leader with two decades of experience scaling global brands such as Apple, WGSN, and Ignite. My professional path blends analytical rigor with international strategy, built on a foundation in Accounting and an Executive MBA from the University of Cambridge. I am currently applying this strategic perspective to the AI sector, focusing on model alignment and data quality for global technology labs. I have led global campaigns, managed major distributor partnerships, and driven revenue growth across EMEA and beyond, while maintaining a strong focus on client retention and cross-functional execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Expert

HubSpot

Expert

Language

English

Fluent

Russian

Advanced

Work Experience

AI Model Alignment & Data Quality Expert at Micro1

January 1, 2026 - Present

Support evaluation and alignment projects for large language models (LLMs) with a focus on multilingual quality, reasoning, and contextual accuracy; execute RLHF-based evaluation workflows; review multilingual outputs and provide expert feedback to ensure the model reflects cultural and contextual nuances of Russian-speaking audiences.

Global Marketing and Sales Manager at Ignite (Bilzf plc)

December 1, 2023 - January 1, 2025

Scaled a lifestyle brand with a global social media reach of 62M+ to expand into premium beverages, vapes, and apparel; directed global content creation and international campaigns; managed major distributor partnerships and key accounts across diverse regional markets; drove a 40% year-over-year increase in global revenue through visibility initiatives.

Marketing and Sales Manager, EMEA at Ignite (Bilzf plc)

January 1, 2022 - December 1, 2023

Oversaw product launches across EMEA, managed packaging, compliance, and complex localisation workflows; translated US-led strategies for local market success; led regional execution of campaigns and go-to-market plans.

Strategic Account Director at WGSN, Ascential plc

January 1, 2016 - January 1, 2020

Established WGSN as the leading authority in consumer insights across the CEE market; managed a pipeline of 140 B2B clients (including Disney, Rossmann, LPP) with 95%+ retention and 15–20% YoY revenue growth; restructured the regional function to operate independently, streamlining workloads across multiple roles.

Senior Account Manager / Account Manager at WGSN, Ascential plc

January 1, 2010 - January 1, 2016

Delivered 95%+ retention through deep client partnerships with major retailers and manufacturers; supported team-wide strategy and contributed to territory expansion.

Project Manager at Apple plc

January 1, 2008 - January 1, 2010

Coordinated regional iPhone launches during Apple’s early expansion, adapting global creative assets and messaging for EMEA and CEE; collaborated with pan-European teams on high-impact international campaigns.

New Business Development Manager at CampbellRigg Design Agency

January 1, 2006 - January 1, 2008

Delivered £3.2M in new business by identifying opportunities in new territories and pitching directly to C-suite stakeholders.