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I am Krystof Jakubiak, a senior brand developer and manager based in Zurich, Switzerland, with 25+ years of experience spanning the United States, England, Poland, Germany, and Switzerland. I have led cross‑functional teams through every stage of the brand lifecycle—from strategy and architecture to go‑to‑market and digital growth—working with luxury health and hospitality brands such as The Kusnacht Practice and Sparrow Hills Estate of Happiness. My work combines creative direction, product development, and AI‑driven marketing to build consistent, customer‑centric brands. I am passionate about the transformative potential of AI in branding and business growth. I enjoy guiding teams through retreats and workshops to align creative, technical, and commercial stakeholders, and I focus on evidence‑based practices, AI‑driven discovery, and sustainable growth strategies.…I am Krystof Jakubiak, a senior brand developer and manager based in Zurich, Switzerland, with 25+ years of experience spanning the United States, England, Poland, Germany, and Switzerland. I have led cross‑functional teams through every stage of the brand lifecycle—from strategy and architecture to go‑to‑market and digital growth—working with luxury health and hospitality brands such as The Kusnacht Practice and Sparrow Hills Estate of Happiness. My work combines creative direction, product development, and AI‑driven marketing to build consistent, customer‑centric brands. I am passionate about the transformative potential of AI in branding and business growth. I enjoy guiding teams through retreats and workshops to align creative, technical, and commercial stakeholders, and I focus on evidence‑based practices, AI‑driven discovery, and sustainable growth strategies.

Krystof Jakubiak

Brand Designer, Brand Strategist, Digital Marketer, +2

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I am Krystof Jakubiak, a senior brand developer and manager based in Zurich, Switzerland, with 25+ years of experience spanning the United States, England, Poland, Germany, and Switzerland. I have led cross‑functional teams through every stage of the brand lifecycle—from strategy and architecture to go‑to‑market and digital growth—working with luxury health and hospitality brands such as The Kusnacht Practice and Sparrow Hills Estate of Happiness. My work combines creative direction, product development, and AI‑driven marketing to build consistent, customer‑centric brands. I am passionate about the transformative potential of AI in branding and business growth. I enjoy guiding teams through retreats and workshops to align creative, technical, and commercial stakeholders, and I focus on evidence‑based practices, AI‑driven discovery, and sustainable growth strategies.…I am Krystof Jakubiak, a senior brand developer and manager based in Zurich, Switzerland, with 25+ years of experience spanning the United States, England, Poland, Germany, and Switzerland. I have led cross‑functional teams through every stage of the brand lifecycle—from strategy and architecture to go‑to‑market and digital growth—working with luxury health and hospitality brands such as The Kusnacht Practice and Sparrow Hills Estate of Happiness. My work combines creative direction, product development, and AI‑driven marketing to build consistent, customer‑centric brands. I am passionate about the transformative potential of AI in branding and business growth. I enjoy guiding teams through retreats and workshops to align creative, technical, and commercial stakeholders, and I focus on evidence‑based practices, AI‑driven discovery, and sustainable growth strategies.

Available to hire

I am Krystof Jakubiak, a senior brand developer and manager based in Zurich, Switzerland, with 25+ years of experience spanning the United States, England, Poland, Germany, and Switzerland. I have led cross‑functional teams through every stage of the brand lifecycle—from strategy and architecture to go‑to‑market and digital growth—working with luxury health and hospitality brands such as The Kusnacht Practice and Sparrow Hills Estate of Happiness. My work combines creative direction, product development, and AI‑driven marketing to build consistent, customer‑centric brands.

I am passionate about the transformative potential of AI in branding and business growth. I enjoy guiding teams through retreats and workshops to align creative, technical, and commercial stakeholders, and I focus on evidence‑based practices, AI‑driven discovery, and sustainable growth strategies.

Skills

SEO

Web Design

Experience Level

SEO

Expert

Web Design

Expert

Language

Polish

Fluent

English

Advanced

German

Intermediate

Work Experience

GeO & Agentic Web Consultant at The Kusnacht Practice

January 1, 2026 - Present

Developed GEO (Generative Engine Optimization) strategies; optimized brand visibility across AI‑powered search and agentic discovery environments; designed AI‑driven customer acquisition frameworks; monitored brand discoverability across emergent search ecosystems; collaborated with cross‑functional teams to integrate AI opportunities into marketing and brand practice.

Brand Manager at Within AG

January 1, 2026 - Present

Owner ship of brand strategy and long‑term brand development; management of brand positioning, messaging, and framework; development and execution of integrated marketing initiatives; oversight of brand consistency across customer touchpoints; coordination of creative, marketing, and technical teams; supervision of digital presence and content strategy; management of external agencies and partnerships; public relations and stakeholder management.

Brand Developer at Sparrow Land Capital AG

January 1, 2024 - January 1, 2026

Developed brand strategy and long‑term growth; defined brand architecture and value proposition; created go‑to‑market strategies; designed customer journeys; oversaw visual identity development; coordinated website design/development; supervised SEO, SEA, and social media initiatives; managed external agencies; partnership and stakeholder engagement; identified market opportunities.

Brand Manager & Digital Marketing Manager at The Kusnacht Practice

January 1, 2017 - December 31, 2021

Led brand positioning, brand guidelines, and governance across touchpoints; oversight of visual identity; development and execution of integrated marketing campaigns; digital marketing strategy including SEO/SEA, website optimization, content marketing; collaboration with business development for client acquisition; cross‑functional coordination.

Brand Manager & Digital Marketing Manager at The Kusnacht Practice

January 1, 2022 - December 31, 2023

Continued leadership in brand positioning, guidelines, and digital growth initiatives; oversight of web presence, paid advertising, content strategy, and stakeholder communication; alignment of marketing with clinical and hospitality services to drive growth.

Brand Manager at Double Check

January 1, 2017 - December 31, 2021

Led branding initiatives, brand positioning, and communications; oversight of marketing materials and digital assets; coordinated external agencies and partners; supported customer acquisition activities and stakeholder relations.

Brand Developer & Brand Manager at Atrium Residences

January 1, 2019 - December 31, 2021

Developed brand identity and positioning; created and implemented brand and market growth plans; managed creative and technical vendors; oversaw visual identity consistency, web and digital assets; led PR and communications planning; supported business development activities.

Brand Developer & Brand Manager at BIO-MOLECULAR RESTORATION SWITZERLAND (BIO-R)

January 1, 2017 - December 31, 2021

Developed brand strategy and market positioning; created brand messaging framework; oversaw website development and digital presence; managed content production, public relations, and partnerships; guided growth initiatives and stakeholder engagement.