Krystof Jakubiak
I am Krystof Jakubiak, a senior brand developer and manager based in Zurich, Switzerland, with 25+ years of experience spanning the United States, England, Poland, Germany, and Switzerland.
About
I am Krystof Jakubiak, a senior brand developer and manager based in Zurich, Switzerland, with 25+ years of experience spanning the United States, England, Poland, Germany, and Switzerland. I have led cross‑functional teams through every stage of the brand lifecycle—from strategy and architecture to go‑to‑market and digital growth—working with luxury health and hospitality brands such as The Kusnacht Practice and Sparrow Hills Estate of Happiness. My work combines creative direction, product development, and AI‑driven marketing to build consistent, customer‑centric brands.
I am passionate about the transformative potential of AI in branding and business growth. I enjoy guiding teams through retreats and workshops to align creative, technical, and commercial stakeholders, and I focus on evidence‑based practices, AI‑driven discovery, and sustainable growth strategies.
- 9 years' experience
- Joined June 2026
Skills· 2
Languages
- PolishFluent
- EnglishAdvanced
- GermanIntermediate
Industry experience
- Professional Services
- Healthcare
- Life Sciences
- Travel & Hospitality
- Media & Entertainment
Work experience· 8 roles
Owner ship of brand strategy and long‑term brand development; management of brand positioning, messaging, and framework; development and execution of integrated marketing initiatives; oversight of brand consistency across customer touchpoints; coordination of creative, marketing, and technical teams; supervision of digital presence and content strategy; management of external agencies and partnerships; public relations and stakeholder management.
Developed GEO (Generative Engine Optimization) strategies; optimized brand visibility across AI‑powered search and agentic discovery environments; designed AI‑driven customer acquisition frameworks; monitored brand discoverability across emergent search ecosystems; collaborated with cross‑functional teams to integrate AI opportunities into marketing and brand practice.
Developed brand strategy and long‑term growth; defined brand architecture and value proposition; created go‑to‑market strategies; designed customer journeys; oversaw visual identity development; coordinated website design/development; supervised SEO, SEA, and social media initiatives; managed external agencies; partnership and stakeholder engagement; identified market opportunities.
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