SC

Salma Chihi

Available to hire

I am an experienced Google Ads Campaign Strategist with a strong track record in optimizing digital marketing initiatives.

About

I am an experienced Google Ads Campaign Strategist with a strong track record in optimizing digital marketing initiatives. I specialize in crafting targeted campaigns that boost brand visibility, engagement, and conversion rates.

I am detail-oriented and dedicated to continuous improvement, using data analytics to optimize performance, staying on top of industry trends, and maximizing ROI. I thrive in dynamic teams and am eager to drive impactful results.

  • 3 years' experience
  • Joined June 2026

Languages

  • ArabicAdvanced
  • EnglishFluent
  • FrenchAdvanced

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Retail

Work experience

Key Account Manager & Strategist · Arteria G Partner, Supporting GoogleJul 2024 – Present · 2 yrs 5 mos

Establish and maintain long-lasting business relationships. Prepare online advertisement strategies tailored to client needs. Advise customers on Google Ads issues, propose new solutions, negotiate offers, and educate on optimization. Manage day-to-day Google Ads activities including launching, monitoring, optimization, and results reporting. Upsell Google Ads products and solutions. Continuously analyze results to meet set objectives. Collaborate with cross-functional teams to develop client solutions and campaigns during care periods.

Senior Digital Marketing and Optimization Specialist · TTEC, Supporting GoogleJul 2024 – Present · 2 yrs 5 mos

Regularly analyze customer accounts to identify opportunities for upselling and account optimization. Develop strategic plans to manage and grow these accounts. Conduct detailed customer consultations to understand needs and provide tailored solutions. Support sales targets, collaborating with the team to grow the Google Ads customer base. Advise clients on advertising solutions and innovative marketing techniques, and assist with navigating the Google Ads platform to improve performance. Build and nurture client relationships, share insights and best practices, and contribute to team success through consistent productivity.

Administrative Assistant · Central Reinsurance CompanyMar 2023 – Jun 2024 · 1 yr 4 mos

Draft and edit business correspondence and communications. Execute accurate and timely data entry tasks. Ensure the integrity and organization of essential information. Provide crucial support to the team by efficiently organizing tasks related to project and team coordination. Demonstrated proficiency with Retail Management System (RMS) software.

Education

Master of Management - Digital Marketing · WSB Merito University2023 – 2024
Bachelor of Economics and Management · University Hassan II2016 – 2019

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