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I am a results-driven digital marketing strategist with a strong background in marketing, branding, and strategic leadership. I specialize in the music and entertainment industry and have a proven track record of developing initiatives that boost engagement and ROI. I leverage paid media and AI-driven insights to analyze trends, optimize campaigns, and drive business growth. I thrive on collaborating across teams to deliver creative solutions and exceptional client experiences.…I am a results-driven digital marketing strategist with a strong background in marketing, branding, and strategic leadership. I specialize in the music and entertainment industry and have a proven track record of developing initiatives that boost engagement and ROI. I leverage paid media and AI-driven insights to analyze trends, optimize campaigns, and drive business growth. I thrive on collaborating across teams to deliver creative solutions and exceptional client experiences.

Larry L. Miller

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I am a results-driven digital marketing strategist with a strong background in marketing, branding, and strategic leadership. I specialize in the music and entertainment industry and have a proven track record of developing initiatives that boost engagement and ROI. I leverage paid media and AI-driven insights to analyze trends, optimize campaigns, and drive business growth. I thrive on collaborating across teams to deliver creative solutions and exceptional client experiences.…I am a results-driven digital marketing strategist with a strong background in marketing, branding, and strategic leadership. I specialize in the music and entertainment industry and have a proven track record of developing initiatives that boost engagement and ROI. I leverage paid media and AI-driven insights to analyze trends, optimize campaigns, and drive business growth. I thrive on collaborating across teams to deliver creative solutions and exceptional client experiences.

Available to hire

I am a results-driven digital marketing strategist with a strong background in marketing, branding, and strategic leadership. I specialize in the music and entertainment industry and have a proven track record of developing initiatives that boost engagement and ROI.

I leverage paid media and AI-driven insights to analyze trends, optimize campaigns, and drive business growth. I thrive on collaborating across teams to deliver creative solutions and exceptional client experiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at PowerMoves, LLC

November 1, 2020 - May 1, 2024

Served as the company’s first internal marketing director, establishing foundational systems and processes. Collaborated with cross-functional teams to develop and execute digital marketing strategies. Managed social media and website platforms, achieving significant follower growth. Designed and managed paid media campaigns across Facebook, Instagram, TikTok, Snapchat, YouTube, and streaming ads. Conducted market research and competitor analyses to identify trends and opportunities. Developed a content strategy encompassing influencer marketing, content creation, and audience targeting. Implemented SMS and Shopify marketing to drive e-commerce growth. Analyzed demographic and behavioral data to optimize cross-channel campaigns. Supported events to boost brand visibility and organized market testing to guide release strategies.

Senior Digital Media Manager at Donlon Agency

April 1, 2019 - November 1, 2020

Crafted and executed digital campaigns aligned with client objectives and KPIs. Managed cross-channel paid media campaigns (SEM, PPC, social ads, streaming). Conducted ROI analysis, conversion tracking, and A/B tests; used Google Analytics to refine performance. Oversaw ad design and copy with creative teams. Prepared detailed client reports and performance case studies. Conducted strategy review sessions to align goals with measurable outcomes. Developed customer journey maps and personas; authored blogs on industry trends. Employed retargeting/remarketing and geotargeting to improve engagement. Created and implemented multi-platform email campaigns and display ads.

Digital Marketing Consultant/Strategist at Gannett – The USA Today Network

September 1, 2015 - July 1, 2018

Provided strategic advertising solutions for a diverse range of businesses via a leading local media platform. Managed a team of 5 salespeople, providing guidance and support to achieve sales goals. Trained sales teams on digital products and platform functionalities. Managed and optimized ad campaigns, conversion tracking, and ROI analysis resulting in consistent revenue growth. Fostered strong client relationships through superior service and communication. Delivered cross-channel paid media campaigns, including PPC, SEO, video ads, display ads, and email marketing. Oversaw social media management and social media ads with a focus on audience behavioral targeting and demographic analysis. Developed marketing funnels to improve customer acquisition.