SEO & Growth Marketer at Elty

Drive organic acquisition strategy end-to-end: keyword research focused on health-related informational and transactional intent, on-page optimization, content briefs, internal linking and linkbuilding. Monitor and report on SEO performance weekly using GA4, Google Search Console and Looker Studio — tracking rankings, impressions, CTR and conversion impact. Collaborate with content and product teams to optimize existing articles and produce new SEO-driven content on medical topics (symptoms, specialists, digital health services). Implement technical SEO improvements across web properties: page structure, metadata, schema markup and crawlability — coordinating with the dev team for execution. Run A/B tests on landing pages (built with Lovable) to optimize conversion alongside organic acquisition. Automate reporting and content workflows with n8n and Claude Code.

Digital Marketing Specialist at Healthy

Owned SEO and content strategy for a B2C health tech product: grew organic traffic significantly through systematic keyword research, content optimization and off-page SEO initiatives. Grew organic social audience by +200% in 12 months through data-driven content experimentation — applying the same test-and- iterate mindset used in SEO to social formats. Designed and shipped email lifecycle campaigns (Customer.io, ActiveCampaign) supporting user acquisition and retention — open rate improved +20% through A/B testing. Built automation workflows with n8n and Zapier to streamline content distribution and reduce manual operational work by 40%.

Marketing & Business Development at Digital Assets Innovation Labs

Managed digital marketing campaigns for early-stage tech products in the blockchain and Web3 space: positioning, content strategy, LinkedIn and go-to-market execution. Produced commercial materials — decks, case studies, LinkedIn content — and supported the sales team in communicating with prospects and institutional partners.

Teaching Assistant at ASOMI College of Sciences

Co-developed and delivered 20+ modules on digital strategy, blockchain and innovation for an international MBA cohort — sharpening the ability to translate complex topics into clear, accessible content.