Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Zaffy Razahari, a digital marketing lead with 6+ years of experience driving measurable growth across APAC, Europe, and the US. I specialize in paid media, growth marketing, and data-driven strategies that improve conversion lift, A/B testing, and multi-channel campaigns across Google Ads, LinkedIn, Meta, and SEO initiatives. I excel at building dashboards, optimizing landing pages, and turning insights into action that boosts MQLs, SQLs, and bookings while collaborating closely with product, design, and engineering teams to improve UX and attribution.…I’m Zaffy Razahari, a digital marketing lead with 6+ years of experience driving measurable growth across APAC, Europe, and the US. I specialize in paid media, growth marketing, and data-driven strategies that improve conversion lift, A/B testing, and multi-channel campaigns across Google Ads, LinkedIn, Meta, and SEO initiatives. I excel at building dashboards, optimizing landing pages, and turning insights into action that boosts MQLs, SQLs, and bookings while collaborating closely with product, design, and engineering teams to improve UX and attribution.

Zaffy Razahari

Growth Marketer, Marketing Strategist, Digital Marketer, +2





I’m Zaffy Razahari, a digital marketing lead with 6+ years of experience driving measurable growth across APAC, Europe, and the US. I specialize in paid media, growth marketing, and data-driven strategies that improve conversion lift, A/B testing, and multi-channel campaigns across Google Ads, LinkedIn, Meta, and SEO initiatives. I excel at building dashboards, optimizing landing pages, and turning insights into action that boosts MQLs, SQLs, and bookings while collaborating closely with product, design, and engineering teams to improve UX and attribution.…I’m Zaffy Razahari, a digital marketing lead with 6+ years of experience driving measurable growth across APAC, Europe, and the US. I specialize in paid media, growth marketing, and data-driven strategies that improve conversion lift, A/B testing, and multi-channel campaigns across Google Ads, LinkedIn, Meta, and SEO initiatives. I excel at building dashboards, optimizing landing pages, and turning insights into action that boosts MQLs, SQLs, and bookings while collaborating closely with product, design, and engineering teams to improve UX and attribution.

Available to hire

I’m Zaffy Razahari, a digital marketing lead with 6+ years of experience driving measurable growth across APAC, Europe, and the US. I specialize in paid media, growth marketing, and data-driven strategies that improve conversion lift, A/B testing, and multi-channel campaigns across Google Ads, LinkedIn, Meta, and SEO initiatives.

I excel at building dashboards, optimizing landing pages, and turning insights into action that boosts MQLs, SQLs, and bookings while collaborating closely with product, design, and engineering teams to improve UX and attribution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Executive / Senior Marketing Executive at Fave (Malaysia)

September 1, 2020 - August 31, 2021

Managed digital marketing strategy and execution across B2B SaaS clients including GPS Fleet Management, AI SaaS, and Fintech; supported B2B and B2C segments across real estate, coworking, professional services, consumer tech, and F&B; executed campaigns across Google Ads, LinkedIn, and Meta; built dashboards, audience segmentation, and lead nurturing.

Marketing Executive / Senior Marketing Executive at Myra

September 1, 2021 - September 1, 2022

Led marketing initiatives, built CRM-driven dashboards in Salesforce, improved MQL-to-SQL funnel and lead lifecycle tracking; managed multi-channel campaigns and CRO improvements; coordinated content and landing page optimizations across Malaysia.

Senior Ads Specialist at nØught Labs

September 1, 2023 - January 31, 2024

Managed Google Ads, LinkedIn Ads, and Meta Ads campaigns; scoped full-funnel performance, analyzed with GA4, identified bottlenecks, and implemented optimization to improve post-click conversions; collaborated with developers and designers to refine landing pages and UX.

Marketing Lead at nØught Labs

February 1, 2024 - February 28, 2025

Led marketing across APAC, Europe, and the US; built data-driven marketing strategies, dashboards, and optimization plans; reduced CPL by 25% through continuous A/B testing, landing page improvements, and multi-channel optimization; aligned with CRM, email, and SEO initiatives.

Digital Marketing Manager at nØught Labs

March 1, 2025 - Present

Responsible for overarching digital marketing strategy, team leadership, and cross-channel campaigns; drove post-launch traffic growth, form submissions, and demo requests; collaborated with developers and designers to enhance UX and attribution; ongoing optimization across MQL/SQL pipelines.