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I am a performance marketer with more than six years of experience driving measurable growth through paid media, campaign optimisation, and data-led strategy across APAC, Europe, and the US. I specialise in translating performance insights into practical improvements across campaigns, landing pages, and user journeys, with experience managing global accounts and paid media budgets exceeding $100K per month.…I am a performance marketer with more than six years of experience driving measurable growth through paid media, campaign optimisation, and data-led strategy across APAC, Europe, and the US. I specialise in translating performance insights into practical improvements across campaigns, landing pages, and user journeys, with experience managing global accounts and paid media budgets exceeding $100K per month.

Zaffy Razahari

Growth Marketer, Marketing Strategist, Digital Marketer, +5

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I am a performance marketer with more than six years of experience driving measurable growth through paid media, campaign optimisation, and data-led strategy across APAC, Europe, and the US. I specialise in translating performance insights into practical improvements across campaigns, landing pages, and user journeys, with experience managing global accounts and paid media budgets exceeding $100K per month.…I am a performance marketer with more than six years of experience driving measurable growth through paid media, campaign optimisation, and data-led strategy across APAC, Europe, and the US. I specialise in translating performance insights into practical improvements across campaigns, landing pages, and user journeys, with experience managing global accounts and paid media budgets exceeding $100K per month.

Available to hire

I am a performance marketer with more than six years of experience driving measurable growth through paid media, campaign optimisation, and data-led strategy across APAC, Europe, and the US. I specialise in translating performance insights into practical improvements across campaigns, landing pages, and user journeys, with experience managing global accounts and paid media budgets exceeding $100K per month.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at nØught Labs

March 1, 2025 - Present

Responsible for overarching digital marketing strategy, team leadership, and cross-channel campaigns; drove post-launch traffic growth, form submissions, and demo requests; collaborated with developers and designers to enhance UX and attribution; ongoing optimization across MQL/SQL pipelines.

Marketing Lead at nØught Labs

February 1, 2024 - February 28, 2025

Led marketing across APAC, Europe, and the US; built data-driven marketing strategies, dashboards, and optimization plans; reduced CPL by 25% through continuous A/B testing, landing page improvements, and multi-channel optimization; aligned with CRM, email, and SEO initiatives.

Senior Ads Specialist at nØught Labs

September 1, 2023 - January 31, 2024

Managed Google Ads, LinkedIn Ads, and Meta Ads campaigns; scoped full-funnel performance, analyzed with GA4, identified bottlenecks, and implemented optimization to improve post-click conversions; collaborated with developers and designers to refine landing pages and UX.

Marketing Executive / Senior Marketing Executive at Myra @ OIB

September 1, 2021 - September 1, 2022

Managed marketing campaigns and dashboards; drove MQL and SQL tracking; improved brand and website launches; remote role across Malaysia

Marketing Executive / Senior Marketing Executive at Myra

September 1, 2021 - September 1, 2022

Led marketing initiatives, built CRM-driven dashboards in Salesforce, improved MQL-to-SQL funnel and lead lifecycle tracking; managed multi-channel campaigns and CRO improvements; coordinated content and landing page optimizations across Malaysia.

Marketing Manager

September 1, 2020 - August 1, 2021

Managed digital marketing strategy and execution across B2B SaaS clients including GPS fleet management, AI SaaS, fintech; across APAC, Europe, US; optimized paid campaigns; built dashboards; improved MQL-to-SQL process; aligned sales and marketing efforts

Marketing Executive / Senior Marketing Executive at Fave (Malaysia)

September 1, 2020 - August 31, 2021

Managed digital marketing strategy and execution across B2B SaaS clients including GPS Fleet Management, AI SaaS, and Fintech; supported B2B and B2C segments across real estate, coworking, professional services, consumer tech, and F&B; executed campaigns across Google Ads, LinkedIn, and Meta; built dashboards, audience segmentation, and lead nurturing.