Zaffy Razahari
I am a performance marketer with more than six years of experience driving measurable growth through paid media, campaign optimisation, and data-led strategy across APAC, Europe, and the US.
About
I am a performance marketer with more than six years of experience driving measurable growth through paid media, campaign optimisation, and data-led strategy across APAC, Europe, and the US. I specialise in translating performance insights into practical improvements across campaigns, landing pages, and user journeys, with experience managing global accounts and paid media budgets exceeding $100K per month.
- 5 years' experience
- Joined June 2026
Skills· 14
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Real Estate & Construction
- Retail
- Education
- Media & Entertainment
- Gaming
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Work experience· 7 roles
Responsible for overarching digital marketing strategy, team leadership, and cross-channel campaigns; drove post-launch traffic growth, form submissions, and demo requests; collaborated with developers and designers to enhance UX and attribution; ongoing optimization across MQL/SQL pipelines.
Led marketing across APAC, Europe, and the US; built data-driven marketing strategies, dashboards, and optimization plans; reduced CPL by 25% through continuous A/B testing, landing page improvements, and multi-channel optimization; aligned with CRM, email, and SEO initiatives.
Managed Google Ads, LinkedIn Ads, and Meta Ads campaigns; scoped full-funnel performance, analyzed with GA4, identified bottlenecks, and implemented optimization to improve post-click conversions; collaborated with developers and designers to refine landing pages and UX.
Education
Certifications and awards
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