Responsible for overarching digital marketing strategy, team leadership, and cross-channel campaigns; drove post-launch traffic growth, form submissions, and demo requests; collaborated with developers and designers to enhance UX and attribution; ongoing optimization across MQL/SQL pipelines.

Marketing Lead at nØught Labs

February 1, 2024 - February 28, 2025

Led marketing across APAC, Europe, and the US; built data-driven marketing strategies, dashboards, and optimization plans; reduced CPL by 25% through continuous A/B testing, landing page improvements, and multi-channel optimization; aligned with CRM, email, and SEO initiatives.

Senior Ads Specialist at nØught Labs

September 1, 2023 - January 31, 2024

Managed Google Ads, LinkedIn Ads, and Meta Ads campaigns; scoped full-funnel performance, analyzed with GA4, identified bottlenecks, and implemented optimization to improve post-click conversions; collaborated with developers and designers to refine landing pages and UX.

Marketing Executive / Senior Marketing Executive at Myra @ OIB

September 1, 2021 - September 1, 2022

Managed marketing campaigns and dashboards; drove MQL and SQL tracking; improved brand and website launches; remote role across Malaysia

Marketing Executive / Senior Marketing Executive at Myra

September 1, 2021 - September 1, 2022

Led marketing initiatives, built CRM-driven dashboards in Salesforce, improved MQL-to-SQL funnel and lead lifecycle tracking; managed multi-channel campaigns and CRO improvements; coordinated content and landing page optimizations across Malaysia.

Marketing Manager

September 1, 2020 - August 1, 2021

Managed digital marketing strategy and execution across B2B SaaS clients including GPS fleet management, AI SaaS, fintech; across APAC, Europe, US; optimized paid campaigns; built dashboards; improved MQL-to-SQL process; aligned sales and marketing efforts

Marketing Executive / Senior Marketing Executive at Fave (Malaysia)

September 1, 2020 - August 31, 2021

Managed digital marketing strategy and execution across B2B SaaS clients including GPS Fleet Management, AI SaaS, and Fintech; supported B2B and B2C segments across real estate, coworking, professional services, consumer tech, and F&B; executed campaigns across Google Ads, LinkedIn, and Meta; built dashboards, audience segmentation, and lead nurturing.