Sumin Lee

Official Partners Creator at Hoursago (Travel Platform)

Generated US$17,000 in cumulative revenue as a solo creator by analyzing performance data to optimize CTR and CVR using UX principles and consumer insights.

Brand Manager at ALUS Healthcare

Created and launched POWAPOWA wellness brand; defined brand identity and positioning, enabling inbound collaboration opportunities from Marriott Moxy Seoul and Qoo10 Japan. Built the brand’s early social growth engine via coordinating 10+ influencer collaborations and a brand supporter program, growing Instagram followers to 1,700 and generating 48+ high-quality UGC assets. Led end-to-end NPD for flagship VNS device, defining its design identity, finishes, packaging direction, and promotional set structure. Optimized production budget by reducing costs by 30% through direct management of tooling, packaging, and production processes. Planned a strategic sourcing initiative that reduced unit production costs by 24% and ensured product quality through new manufacturing partnerships.

Head of PR & MD Team at Cog Sci:IN (Cognitive Science Association)

Head of PR & MD Team; authored a merchandising strategy by designing custom apparel to foster community belonging, while managing the full production and distribution process.

New Service Planning & UI/UX Design Lead at KCC (Korea College of Commerce Association)

Led a B2C market expansion for a B2B NFT business by conceptualizing a location-based camera app and designing the UI/UX framework; won 1st place in the final idea pitching and led to commercialization and launch by a partnering corporation.