Kartavya Anil Deokar
Hi, I’m Kartavya Deokar, a performance marketing professional with 3+ years of experience managing large-scale digital campaigns for global brands like L'Oréal and Diageo.
About
Hi, I’m Kartavya Deokar, a performance marketing professional with 3+ years of experience managing large-scale digital campaigns for global brands like L’Oréal and Diageo. I specialize in Meta, Google Ads, DV360 and Snapchat, focusing on campaign optimization, audience targeting, and performance reporting. I’m comfortable managing high-value budgets and collaborating with cross-functional teams to deliver measurable improvements in campaign performance.
I enjoy turning data into actionable insights, crafting audience strategies that drive engagement and ROI, and collaborating with creative and analytics teams to align objectives with business goals. I’m excited to bring my digital marketing expertise to new challenges in a dynamic environment.
- 3 years' experience
- Joined June 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
Work experience
Managed paid media campaigns for L'Oréal across Meta, Google Ads and DV360, supporting campaigns with annual investments exceeding $150M. Tested creatives, audiences and ad formats to improve campaign engagement and conversion performance, contributing to an 80% uplift. Produced regular performance reports and shared insights with stakeholders to support optimization. Monitored performance and adjusted targeting and bidding strategies based on campaign results and business goals.
Managed media budgets of more than $25M across multiple L'Oréal brands. Executed and optimized over 50 digital campaigns across Meta, Google Ads and DV360. Used audience insights and first-party data to improve targeting efficiency and campaign performance. Improved ROAS by 25% and increased engagement by 30% through ongoing optimization and audience refinement. Worked closely with Search, Social and Programmatic teams to ensure smooth campaign delivery and alignment with client objectives.
Supported media planning and campaign execution for Diageo brands. Managed digital media budgets exceeding $15M annually. Analyzed campaign performance and identified opportunities to improve ROI, contributing to a 20% increase in digital ROI. Collaborated with internal teams and external partners to ensure timely campaign delivery.
Education
Certifications and awards
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