ANEEZA MAROOF

Led end-to-end product design for iOS, Android, and web applications across 6 healthcare and technology brands. Designed complex healthcare SaaS interfaces (AI medical coding tools, eligibility dashboards, patient scheduling, care plans, immigration platforms, and quality management systems). Built and governed a scalable enterprise design system to ensure cross-platform visual consistency. Managed social media for 6 brands, created multi-channel marketing campaigns, and utilised AI-powered workflows to accelerate asset production. Directed a team of freelance designers, produced brand identities, and delivered in-clinic collateral for expansion projects. Collaborated with engineering to ensure feasibility and maintained design QA and handoff quality. Presented strategy and results to senior leadership.

Designed intuitive, fully responsive high-fidelity prototypes for cross-platform healthcare applications following Apple HIG and Material Design. Conducted usability testing (10 studies) and synthesised insights to drive UX improvements and lead generation. Mapped user behaviour to optimise engagement and created marketing automation templates for digital funnels. Produced campaign graphics and collateral to maintain brand consistency across touchpoints.

Translated complex enterprise B2B requirements into clean component-driven design systems and reusable UI patterns. Architected low/high-fidelity interfaces grounded in usability research and WCAG accessibility standards. Maintained scalable design systems for large-scale platforms and collaborated in an agile environment. Led corporate graphic design systems and visual identity elements, aligning stakeholder feedback with usability findings.