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I am a versatile product designer, UI/UX designer, and digital marketing specialist with 5+ years of experience delivering end-to-end digital products, design systems, brand identities, and marketing campaigns across healthcare SaaS, enterprise B2B, technology, and creative industries. I have a strong technical foundation with a Bachelor of Computer Science and I am currently pursuing a Master’s in Software Science and Technology. I translate complex requirements into intuitive, high-performing user experiences across iOS, Android, and web platforms, while also managing social media, content strategy, and AI-powered design workflows. Fluent in English and Urdu, I am Italy-based, fully remote-ready, and open to relocation.…I am a versatile product designer, UI/UX designer, and digital marketing specialist with 5+ years of experience delivering end-to-end digital products, design systems, brand identities, and marketing campaigns across healthcare SaaS, enterprise B2B, technology, and creative industries. I have a strong technical foundation with a Bachelor of Computer Science and I am currently pursuing a Master’s in Software Science and Technology. I translate complex requirements into intuitive, high-performing user experiences across iOS, Android, and web platforms, while also managing social media, content strategy, and AI-powered design workflows. Fluent in English and Urdu, I am Italy-based, fully remote-ready, and open to relocation.

ANEEZA MAROOF

Product Designer, UI Designer, UX Designer, +2

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I am a versatile product designer, UI/UX designer, and digital marketing specialist with 5+ years of experience delivering end-to-end digital products, design systems, brand identities, and marketing campaigns across healthcare SaaS, enterprise B2B, technology, and creative industries. I have a strong technical foundation with a Bachelor of Computer Science and I am currently pursuing a Master’s in Software Science and Technology. I translate complex requirements into intuitive, high-performing user experiences across iOS, Android, and web platforms, while also managing social media, content strategy, and AI-powered design workflows. Fluent in English and Urdu, I am Italy-based, fully remote-ready, and open to relocation.…I am a versatile product designer, UI/UX designer, and digital marketing specialist with 5+ years of experience delivering end-to-end digital products, design systems, brand identities, and marketing campaigns across healthcare SaaS, enterprise B2B, technology, and creative industries. I have a strong technical foundation with a Bachelor of Computer Science and I am currently pursuing a Master’s in Software Science and Technology. I translate complex requirements into intuitive, high-performing user experiences across iOS, Android, and web platforms, while also managing social media, content strategy, and AI-powered design workflows. Fluent in English and Urdu, I am Italy-based, fully remote-ready, and open to relocation.

Available to hire

I am a versatile product designer, UI/UX designer, and digital marketing specialist with 5+ years of experience delivering end-to-end digital products, design systems, brand identities, and marketing campaigns across healthcare SaaS, enterprise B2B, technology, and creative industries. I have a strong technical foundation with a Bachelor of Computer Science and I am currently pursuing a Master’s in Software Science and Technology. I translate complex requirements into intuitive, high-performing user experiences across iOS, Android, and web platforms, while also managing social media, content strategy, and AI-powered design workflows. Fluent in English and Urdu, I am Italy-based, fully remote-ready, and open to relocation.

Skills

Product Design

Brand Identity

Social Media Design

Experience Level

Product Design

Expert

Brand Identity

Expert

Social Media Design

Expert

Language

Urdu

Fluent

English

Fluent

Italian

Beginner

Work Experience

Product and Creative Lead at Ajaia AI Consultancy | Nao Medical

November 1, 2024 - May 1, 2026

Led end-to-end product design for iOS, Android, and web applications across 6 healthcare and technology brands. Designed complex healthcare SaaS interfaces (AI medical coding tools, eligibility dashboards, patient scheduling, care plans, immigration platforms, and quality management systems). Built and governed a scalable enterprise design system to ensure cross-platform visual consistency. Managed social media for 6 brands, created multi-channel marketing campaigns, and utilised AI-powered workflows to accelerate asset production. Directed a team of freelance designers, produced brand identities, and delivered in-clinic collateral for expansion projects. Collaborated with engineering to ensure feasibility and maintained design QA and handoff quality. Presented strategy and results to senior leadership.

UI/UX Designer at Nao Medical

April 1, 2024 - November 1, 2024

Designed intuitive, fully responsive high-fidelity prototypes for cross-platform healthcare applications following Apple HIG and Material Design. Conducted usability testing (10 studies) and synthesised insights to drive UX improvements and lead generation. Mapped user behaviour to optimise engagement and created marketing automation templates for digital funnels. Produced campaign graphics and collateral to maintain brand consistency across touchpoints.

UI/UX Designer at NetSol Technologies

January 1, 2022 - November 1, 2024

Translated complex enterprise B2B requirements into clean component-driven design systems and reusable UI patterns. Architected low/high-fidelity interfaces grounded in usability research and WCAG accessibility standards. Maintained scalable design systems for large-scale platforms and collaborated in an agile environment. Led corporate graphic design systems and visual identity elements, aligning stakeholder feedback with usability findings.

Software Quality Assurance Engineer at NetSol Technologies

July 1, 2021 - December 1, 2021

Conducted manual and regression testing across core architectures, ensuring pixel-accurate alignment with wireframes and brand patterns. Developed exhaustive test cases, tracked issues, managed deployments, and maintained testing environments and backups.

Graphic and UI/UX Designer at The Ideators Lab

January 1, 2021 - April 1, 2021

Performed multi-tier UX research to identify navigation friction and redesigned sitemaps. Created high-fidelity digital assets and brand-aligned responsive designs to support multi-channel campaigns.

Graphic and UI/UX Designer at Maxam Business Solutions

August 1, 2020 - November 1, 2020

Delivered client-facing web designs from wireframes to final mockups with responsive layouts. Conceptualised user-centered visual systems, including QR-based promotional materials and digital menus for hospitality contexts.

Junior Business Analyst at Caretech Corporation

February 1, 2020 - March 1, 2020

Evaluated foundational business requirements and product roadmaps to drive end-to-end corporate web UI/UX transformation.

Graphic and UI/UX Designer at Zoomers Technologies

July 1, 2019 - November 1, 2019

Conceptualised low-to-high fidelity interactive wireframes for usability testing, produced vector graphics, and established design spacing rules to ensure consistency across digital views.

Content Designer at Quva

June 1, 2018 - July 1, 2018

Translated complex tech product architectures into accessible narratives with content layouts, script outlines, and explainer videos; paired strategic copy with visual layouts to optimize conversions and clicks.