Hi, I’m Amira Martin, a creative designer and UX strategist based in Ann Arbor. I blend design, research, and strategic thinking to shape user-centered digital experiences that drive brand growth and business value. With 5+ years of experience across startups, student labs, and university initiatives, I thrive at the intersection of craft, research, and cross-functional collaboration. My approach combines user research, design systems, accessibility, and iterative testing to deliver measurable impact—from compelling visuals and brand coherence to optimized user flows and product strategies. I’m always testing new tools and methods (including AI-assisted design) to move ideas from concept to impact, and I’m excited to continue growing teams and products that matter.

AMIRA MARTIN

Hi, I’m Amira Martin, a creative designer and UX strategist based in Ann Arbor. I blend design, research, and strategic thinking to shape user-centered digital experiences that drive brand growth and business value. With 5+ years of experience across startups, student labs, and university initiatives, I thrive at the intersection of craft, research, and cross-functional collaboration. My approach combines user research, design systems, accessibility, and iterative testing to deliver measurable impact—from compelling visuals and brand coherence to optimized user flows and product strategies. I’m always testing new tools and methods (including AI-assisted design) to move ideas from concept to impact, and I’m excited to continue growing teams and products that matter.

Available to hire

Hi, I’m Amira Martin, a creative designer and UX strategist based in Ann Arbor. I blend design, research, and strategic thinking to shape user-centered digital experiences that drive brand growth and business value. With 5+ years of experience across startups, student labs, and university initiatives, I thrive at the intersection of craft, research, and cross-functional collaboration.

My approach combines user research, design systems, accessibility, and iterative testing to deliver measurable impact—from compelling visuals and brand coherence to optimized user flows and product strategies. I’m always testing new tools and methods (including AI-assisted design) to move ideas from concept to impact, and I’m excited to continue growing teams and products that matter.

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Work Experience

UX Designer at Alora Grove
January 1, 2025 - June 1, 2025
Led the end-to-end redesign and launch of the company website, conducting customer and market research to identify user needs and optimize product positioning, contributing to a 4x increase in revenue within the first week of launch. Analyzed user engagement, customer feedback, and A/B testing to inform content strategy, improve the user experience, and support data-driven business decisions. Collaborated cross-functionally with business stakeholders to define project requirements, prioritize enhancements, and ensure alignment between customer needs and organizational goals. Coordinated project timelines and deliverables across multiple stakeholders to ensure successful implementation.
UX Designer at MDesign (Michigan Student Design Consultancy)
September 1, 2024 - May 1, 2025
Contributed to the design and research efforts that supported Milieu, a student skincare startup, in securing multi-million-dollar fundraising. Conducted user research, usability testing, and stakeholder interviews to identify user needs and inform product strategy. Performed A/B testing and analyzed qualitative and quantitative user data to evaluate design effectiveness and guide product decisions. Synthesized research insights into actionable recommendations that informed product management, development, and business strategy.
Social Media Content Creator at Michigan Cru
August 1, 2024 - May 1, 2025
Founded and led the social branding team; increasing meeting attendance by 100% and social media engagement by 300% within one semester by creating on-brand, user-focused digital content. Directed and edited high-quality videos and photography for campus-wide events and digital campaigns, enhancing audience engagement. Designed flyers, digital graphics, and social media assets ensuring brand coherence and alignment with communications goals.
Graphic Design Lead at University of Michigan – Chief Health Officer
November 1, 2024 - February 1, 2025
Led the design and execution of high-impact visual assets for UM Health Services and CAPS, driving a 30% increase in engagement for health and wellness initiatives through the strategic application of modern design trends, UX principles, and brand consistency. Collaborated cross-functionally with marketing, product, and communications teams to produce cohesive, accessible, and user-centered creative assets, amplifying program reach across digital platforms. Developed and delivered diverse marketing collateral, including posters, infographics, social media assets, and presentations, significantly boosting visibility and effectiveness of campaigns.
UX Designer at Michigan Arts Initiative
August 1, 2023 - December 1, 2023
Led the Opportunity Project, designing and developing an interactive, user-centric website connecting 200+ underrepresented students with internship opportunities, promoting diversity and career advancement. Directed creation of a collaborative digital platform that enhanced mentorship and boosted user success and engagement. Applied strategic problem-solving and advanced UX methodologies to engineer a robust networking platform, resulting in a 25% increase in member achievements and measurable professional growth.

Education

Master of Management at Ross School of Business, University of Michigan
January 11, 2030 - May 1, 2027
Bachelor of Arts in Graphic Design at University of Michigan
January 11, 2030 - May 1, 2025
Minor: UX Design at University of Michigan
January 11, 2030 - May 1, 2025

Qualifications

Top Project
October 1, 2024 - June 16, 2026
University Honors
May 1, 2025 - June 16, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Non-Profit Organization