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Hi, I’m Zoe Trotman, a creative director and content marketer with a background in fashion retail, social media, and digital campaigns. I design engaging visual content using Canva, Adobe Photoshop, Lightroom, and CapCut to strengthen brand identity and promotional campaigns, blending strategy with storytelling to grow communities. I love turning ideas into bite-sized assets across Instagram, TikTok, and Facebook, collaborating with stakeholders to plan campaigns, and applying data-driven insights from SEO and analytics to improve engagement and conversions. Based in Bridgetown, Barbados, I’m open to opportunities that combine creativity with brand growth.…Hi, I’m Zoe Trotman, a creative director and content marketer with a background in fashion retail, social media, and digital campaigns. I design engaging visual content using Canva, Adobe Photoshop, Lightroom, and CapCut to strengthen brand identity and promotional campaigns, blending strategy with storytelling to grow communities. I love turning ideas into bite-sized assets across Instagram, TikTok, and Facebook, collaborating with stakeholders to plan campaigns, and applying data-driven insights from SEO and analytics to improve engagement and conversions. Based in Bridgetown, Barbados, I’m open to opportunities that combine creativity with brand growth.

Zoe Trotman

Creative Director, Content Creator, Social Media Manager, +2

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Hi, I’m Zoe Trotman, a creative director and content marketer with a background in fashion retail, social media, and digital campaigns. I design engaging visual content using Canva, Adobe Photoshop, Lightroom, and CapCut to strengthen brand identity and promotional campaigns, blending strategy with storytelling to grow communities. I love turning ideas into bite-sized assets across Instagram, TikTok, and Facebook, collaborating with stakeholders to plan campaigns, and applying data-driven insights from SEO and analytics to improve engagement and conversions. Based in Bridgetown, Barbados, I’m open to opportunities that combine creativity with brand growth.…Hi, I’m Zoe Trotman, a creative director and content marketer with a background in fashion retail, social media, and digital campaigns. I design engaging visual content using Canva, Adobe Photoshop, Lightroom, and CapCut to strengthen brand identity and promotional campaigns, blending strategy with storytelling to grow communities. I love turning ideas into bite-sized assets across Instagram, TikTok, and Facebook, collaborating with stakeholders to plan campaigns, and applying data-driven insights from SEO and analytics to improve engagement and conversions. Based in Bridgetown, Barbados, I’m open to opportunities that combine creativity with brand growth.

Available to hire

Hi, I’m Zoe Trotman, a creative director and content marketer with a background in fashion retail, social media, and digital campaigns. I design engaging visual content using Canva, Adobe Photoshop, Lightroom, and CapCut to strengthen brand identity and promotional campaigns, blending strategy with storytelling to grow communities.

I love turning ideas into bite-sized assets across Instagram, TikTok, and Facebook, collaborating with stakeholders to plan campaigns, and applying data-driven insights from SEO and analytics to improve engagement and conversions. Based in Bridgetown, Barbados, I’m open to opportunities that combine creativity with brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

User Generated Content Creator at Self-employed

September 1, 2021 - Present

Produced high-quality photo and video content using iPhone and DSLR equipment for use across Instagram, TikTok, and other social media platforms. Edited and optimized short-form video content, created engaging Reels and TikTok videos, and repurposed long-form content into platform-specific assets. Collaborated on content planning and creative direction to align with brand objectives and trends.

Retail and Customer Service Assistant at Segai International

February 1, 2020 - April 1, 2020

Managed social media channels and website content updates, supported email marketing campaigns, and built relationships with stakeholders, partners, and boutique owners to support brand collaborations and PR opportunities. Managed Shopfy and Amazon product listings, ensuring accurate product information and optimized online customer experience.

Creative Director at Wing It Boutique

September 1, 2021 - January 1, 2022

Developed and implemented social media marketing strategies across Instagram, TikTok, and Facebook. Created compelling visual content and marketing assets using Canva, Adobe Photoshop, Lightroom, and CapCut to strengthen brand identity and support promotional campaigns. Monitored audience interactions and feedback across digital channels and led brand positioning and trend-based marketing initiatives.

Project Manager and Admin Support at Urban Cottage Industries

February 14, 2020 - April 17, 2020

Led research projects, presented data-driven findings and recommendations to directors and key stakeholders. Provided administrative and operational support to senior leadership, ensuring efficient project coordination and business processes. Drafted and reviewed company policies and internal documentation to support compliance and organizational effectiveness.