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I am a senior design professional with over a decade of experience leading private-brand apparel for men's and boy's markets, across Activewear, Sportswear, Dress Shirts, and Furnishings. Based in Charlotte, NC, I have directed design for multiple brands under Belk Private Brands (Saddlebred, Crown & Ivy, Ocean & Coast, Zelos, True Craft and MADISON) and led cross-functional teams to translate trend insights into actionable product lines. I excel in trend research, product development processes, overseeing overseas sourcing, cost targets, and market positioning. My ability to balance fashion/trend with core lines, manage calendars, and present seasonal line reviews has driven market share growth.…I am a senior design professional with over a decade of experience leading private-brand apparel for men's and boy's markets, across Activewear, Sportswear, Dress Shirts, and Furnishings. Based in Charlotte, NC, I have directed design for multiple brands under Belk Private Brands (Saddlebred, Crown & Ivy, Ocean & Coast, Zelos, True Craft and MADISON) and led cross-functional teams to translate trend insights into actionable product lines. I excel in trend research, product development processes, overseeing overseas sourcing, cost targets, and market positioning. My ability to balance fashion/trend with core lines, manage calendars, and present seasonal line reviews has driven market share growth.

user1715546

Designer, Creative Director, Brand Designer, +1

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I am a senior design professional with over a decade of experience leading private-brand apparel for men's and boy's markets, across Activewear, Sportswear, Dress Shirts, and Furnishings. Based in Charlotte, NC, I have directed design for multiple brands under Belk Private Brands (Saddlebred, Crown & Ivy, Ocean & Coast, Zelos, True Craft and MADISON) and led cross-functional teams to translate trend insights into actionable product lines. I excel in trend research, product development processes, overseeing overseas sourcing, cost targets, and market positioning. My ability to balance fashion/trend with core lines, manage calendars, and present seasonal line reviews has driven market share growth.…I am a senior design professional with over a decade of experience leading private-brand apparel for men's and boy's markets, across Activewear, Sportswear, Dress Shirts, and Furnishings. Based in Charlotte, NC, I have directed design for multiple brands under Belk Private Brands (Saddlebred, Crown & Ivy, Ocean & Coast, Zelos, True Craft and MADISON) and led cross-functional teams to translate trend insights into actionable product lines. I excel in trend research, product development processes, overseeing overseas sourcing, cost targets, and market positioning. My ability to balance fashion/trend with core lines, manage calendars, and present seasonal line reviews has driven market share growth.

Available to hire

I am a senior design professional with over a decade of experience leading private-brand apparel for men’s and boy’s markets, across Activewear, Sportswear, Dress Shirts, and Furnishings. Based in Charlotte, NC, I have directed design for multiple brands under Belk Private Brands (Saddlebred, Crown & Ivy, Ocean & Coast, Zelos, True Craft and MADISON) and led cross-functional teams to translate trend insights into actionable product lines. I excel in trend research, product development processes, overseeing overseas sourcing, cost targets, and market positioning. My ability to balance fashion/trend with core lines, manage calendars, and present seasonal line reviews has driven market share growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Blender

Intermediate

Language

English

Fluent

Work Experience

Sr Designer - Men's & Boy's - Private Brands at Belk (Private Brands)

May 1, 2017 - March 1, 2020

Responsible for all designs of Men's & Boy's 8-20 for Belk Private Brands (Saddlebred, Crown & Ivy, Ocean & Coast, Zelos, True Craft and MADISON). Led the design process for complex private apparel brands with multiple product lines and categories (Activewear, Sportswear, Dress Shirts, Furnishings). Conducted regional market research to identify trends, develop aspirational apparel and textile designs, and articulate seasonal vision in alignment with each brand’s aesthetic direction. Interpreted trends for commercial success, applying deep knowledge of garment construction, fabrics, trims, prints, and fit. Collaborated with Belk apparel design teams, buyers, DMM, GMM, Product Managers, Merchants and Vendors; ensured design integrity across Men’s and scaled to Boy’s 8-20 through collaboration with Design teams and vendors. Owned design development from concept to production, including color, fabrics, prints, patterns, trims and fit for multiple product categories; developed monthl

Freelance Design Consultant at Self-Employed

January 1, 2014 - March 1, 2017

Contributed expansive design experience to develop and implement private-label products for major retailers, including Neiman Marcus, Nordstrom and others. Designed, developed, and launched private-label lines across dress shirts, sportswear and kids’ wear for private-label channels. Conducted trend analysis to project consumer demand and align with stakeholder expectations. Sourced, vetted and collaborated with Far East fabric mills and factories to design, develop, manufacture and drive sales; negotiated cost-effective production while maintaining quality. Maintained accountability for seasonal designs across woven and knit categories; created distinctive productions that delivered a competitive edge. Drove consumer engagement through design presentations and product developments aligned with customer ideals; expanded sales channels via travel to local and international trade shows. Led a $70M dress and sportswear division for The Apparel Group (TAG) distributing to Nordstrom, Dill

Director of Design, Sales and Business Development at NDP/Decotex (Co-Best Group)

January 1, 2013 - January 1, 2014

Launched, managed and grew the U.S. operations for a China-based weaving mill and manufactory, developing sales channels with key customers, including PVH, Macy’s, Joseph A. Bank, Calvin Klein, Tommy Hilfiger, Nordstrom, Target, Kohl’s, GAP, A&F, J-Crew, ZARA, Talbots, UNIQLO, Ralph Lauren, and others. Delivered oversight of a $38M office operation, combining business development, operations oversight, marketing and industry expertise to drive growth and establish U.S. presence. Established and communicated sales goals and budgets across all U.S. operations, directing cross-functional teams through leadership of design, R&D, production, manufacturing, new product development and portfolio management. Fostered positive customer relations through timely communication and follow-up, leading strategy meetings to identify roadblocks and customer requirements.

VP of Design & Merchandising – Menswear Woven Shirts and Bottoms at Smart Apparel US

January 1, 2011 - December 31, 2012

Delivered fresh ideas and perspective to drive the NYC-based $300M Menswear woven division of The Younger Group, creating impactful designs, color and trend initiatives for Ralph Lauren, JCP, CLAIBORNE, Lands’ End, LLBean, Bloomingdales, Thomas Pink, Tommy Hilfiger, and other global houses and retailers. Created and launched seasonal concepts, colors and trend materials for collections spaced out to four annual campaigns. Researched retail sources throughout the U.S. and Europe to form color, silhouette and fabric direction; developing trend materials, merchandising concepts and development samples for customer review. Protected stakeholder interests by monitoring licensed and private label development calendars while initiating seasonal samples and production milestones; coordinated Fabric Mill research with Hong Kong and Ningbo teams, while directing the operations and support teams to develop a comprehensive Sample Library for each season. Managed branding campaigns to ensure alig

Sr. Designer IZOD Men’s Woven Shirts at Phillips Van Heusen (IZOD Wholesale Division)

January 1, 2007 - December 31, 2010

Directed the full line of IZOD men’s sportswear collection that included knits, sweaters and bottoms to deliver cohesive product campaigns; collaborated with VP of Design and sales teams to ensure product flow, production delivery and quality assurance across the SKU plan. Worked with Associate Designer and Merchandiser to ensure PDM information was conveyed clearly to reduce roadblocks. Created story boards, inspiration boards and color palettes to align cross-functional operations and ensure cohesive design and development. Partnered with merchandising, production, marketing and sourcing to design and product within cost targets and brand strategy. Drove brand line development and presented to licensees; coordinated with Hong Kong, India and other global offices to solve production issues. Tweaked designs, fabrics, finishes, washes, etc. to serve mass market accounts and outlets while maintaining brand DNA. Delivered approximately $15M in annual revenues and contributed to a 6% sal