TH

Work experience· 4 roles

Volunteer · Waterloo MuseumsJun 2024 – Jul 2025 · 1 yr 2 mos

Volunteer supporting museum marketing activities and events; contributed to community engagement and outreach.

Marketing Specialist · Shanghai Blokes Technology GroupMay 2021 – Nov 2023 · 2 yrs 7 mos

Experienced with influencers to expand brand presence and social commerce; performed market, product, and competitor analysis to drive campaign decisions.

Marketing Coordinator · ByteDanceJul 2020 – Dec 2020 · 6 mos

Managed performance marketing campaigns across social platforms, optimizing CPC by 20% and improving conversion efficiency. Applied SEO and paid search to improve conversions and reduce CPC by 20%. Built long-term partnerships with advertisers, supporting cross-border campaigns.

Marketing Coordinator · Shanghai Blokes Technology GroupJun 2019 – Jul 2020 · 1 yr 2 mos

Education

Master of Arts · Fujian Normal University2015 – 2018
Graduate Certificate, Strategic Marketing Communications · Conestoga College2024 – 2025

Certifications and awards

Google Analytics Certification2030 – 2026
Google Ads Certification2030 – 2026

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