Growth Marketing & Operations Associate at Glass Ladder Group

Own end-to-end growth and marketing operations for 3 brands (Glass Ladder Group, WIA, Honey Hive) across social media, content, SEO, email marketing, and newsletters; manage HubSpot CRM end-to-end including lead pipeline, contact management, email sequences, and workflow automation to drive revenue support goals; execute bi-weekly email campaigns to 14,800+ subscribers with 99% delivery and 28–35% open rates; implement GA4 tracking across brand properties to build performance dashboards; generate 75+ qualified discovery meetings from 1,100+ unique prospect organizations via structured LinkedIn outreach with ~6% conversion rate on cold outreach; build and maintain internal SOPs and standardized workflows; deliver monthly performance reports with audience segmentation, content benchmarking, and A/B test findings.

Go-To-Market Strategist at Lacrei Saúde

Volunteer GTM strategist focusing on inclusive health tech growth, user acquisition, activation, and platform growth; ICP analysis, user journey mapping, and UX reviews to identify conversion and retention opportunities across digital channels; collaborate on paid media strategy and channel experimentation using agile methodologies (Kanban, Scrum) in Notion and Figma.

Marketing Assistant at Glass Ladder Group

Developed and executed data-driven marketing strategies across social media, SEO, and email for an international audience; ran A/B tests on email subject lines and content formats; leveraged AI tools for optimization, automation, and performance tracking; managed multi-platform content for 3 brands and supported onboarding of new team members.

Customer Insights Analyst at Seed Digital S/A

Used BI tools to analyze retail data for clients including Iguatemi, Ri Happy, and Arezzo; produced customized KPI dashboards and monthly consumer insights reports for C-level stakeholders to inform strategic decisions.