I’m a growth and marketing operations professional with more than five years of experience supporting digital marketing, lead generation, analytics, and revenue-focused initiatives for remote and international teams. In my current role at Glass Ladder Group, I manage HubSpot CRM end to end, coordinate campaigns across three brands, and engage more than 14,800 subscribers through email marketing. I enjoy turning performance data into practical actions, whether that means improving campaign results, refining workflows, or creating clearer reporting for stakeholders. I’m especially motivated by work that connects strategy, technology, and customer experience. I have generated more than 75 qualified discovery meetings through structured LinkedIn outreach, implemented GA4 tracking, contributed to GTM strategy for an inclusive health tech platform, and used A/B testing and journey analysis to identify growth opportunities. I’m fluent in English and a native Portuguese speaker, and I enjoy collaborating with distributed teams across cultures and time zones.

Veronica Grigoletto

I’m a growth and marketing operations professional with more than five years of experience supporting digital marketing, lead generation, analytics, and revenue-focused initiatives for remote and international teams. In my current role at Glass Ladder Group, I manage HubSpot CRM end to end, coordinate campaigns across three brands, and engage more than 14,800 subscribers through email marketing. I enjoy turning performance data into practical actions, whether that means improving campaign results, refining workflows, or creating clearer reporting for stakeholders. I’m especially motivated by work that connects strategy, technology, and customer experience. I have generated more than 75 qualified discovery meetings through structured LinkedIn outreach, implemented GA4 tracking, contributed to GTM strategy for an inclusive health tech platform, and used A/B testing and journey analysis to identify growth opportunities. I’m fluent in English and a native Portuguese speaker, and I enjoy collaborating with distributed teams across cultures and time zones.

Available to hire

I’m a growth and marketing operations professional with more than five years of experience supporting digital marketing, lead generation, analytics, and revenue-focused initiatives for remote and international teams. In my current role at Glass Ladder Group, I manage HubSpot CRM end to end, coordinate campaigns across three brands, and engage more than 14,800 subscribers through email marketing. I enjoy turning performance data into practical actions, whether that means improving campaign results, refining workflows, or creating clearer reporting for stakeholders.

I’m especially motivated by work that connects strategy, technology, and customer experience. I have generated more than 75 qualified discovery meetings through structured LinkedIn outreach, implemented GA4 tracking, contributed to GTM strategy for an inclusive health tech platform, and used A/B testing and journey analysis to identify growth opportunities. I’m fluent in English and a native Portuguese speaker, and I enjoy collaborating with distributed teams across cultures and time zones.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Go-To-Market Strategist at Lacrei Saúde
May 1, 2026 - Present
Volunteer GTM strategist focusing on inclusive health tech growth, user acquisition, activation, and platform growth; ICP analysis, user journey mapping, and UX reviews to identify conversion and retention opportunities across digital channels; collaborate on paid media strategy and channel experimentation using agile methodologies (Kanban, Scrum) in Notion and Figma.
Growth Marketing & Operations Associate at Glass Ladder Group
July 1, 2025 - Present
Own end-to-end growth and marketing operations for 3 brands (Glass Ladder Group, WIA, Honey Hive) across social media, content, SEO, email marketing, and newsletters; manage HubSpot CRM end-to-end including lead pipeline, contact management, email sequences, and workflow automation to drive revenue support goals; execute bi-weekly email campaigns to 14,800+ subscribers with 99% delivery and 28–35% open rates; implement GA4 tracking across brand properties to build performance dashboards; generate 75+ qualified discovery meetings from 1,100+ unique prospect organizations via structured LinkedIn outreach with ~6% conversion rate on cold outreach; build and maintain internal SOPs and standardized workflows; deliver monthly performance reports with audience segmentation, content benchmarking, and A/B test findings.
Marketing Assistant at Glass Ladder Group
July 1, 2024 - July 1, 2025
Developed and executed data-driven marketing strategies across social media, SEO, and email for an international audience; ran A/B tests on email subject lines and content formats; leveraged AI tools for optimization, automation, and performance tracking; managed multi-platform content for 3 brands and supported onboarding of new team members.
Customer Insights Analyst at Seed Digital S/A
February 1, 2020 - February 1, 2021
Used BI tools to analyze retail data for clients including Iguatemi, Ri Happy, and Arezzo; produced customized KPI dashboards and monthly consumer insights reports for C-level stakeholders to inform strategic decisions.
New Business & Prospecting at Árvore Agency
October 1, 2019 - February 1, 2020
Led client prospecting and business development; conducted market research and coordinated projects to expand agency portfolio.

Education

Postgraduate Lato Sensu in Digital Communication & Business Intelligence at ESPM – School of Advertising and Marketing, Brazil
January 1, 2024 - January 1, 2026
Bachelor of Arts in Social Communication: Advertising & Propaganda at Pontifical Catholic University of São Paulo (PUC-SP), Brazil
January 1, 2012 - January 1, 2015

Qualifications

McKinsey Forward Program
January 1, 2025 - June 17, 2026
EF SET English Certificate – C2
January 1, 2024 - June 17, 2026
SEMrush Fundamentals
January 1, 2024 - June 17, 2026
TOEFL iBT
January 1, 2023 - June 17, 2026

Industry Experience

Software & Internet, Professional Services, Healthcare, Media & Entertainment