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I'm Wayne Macchion, a product designer with more than 30 years shaping digital products that deliver real business impact. I specialize in turning complex requirements into intuitive, engaging experiences across healthcare, retail, and enterprise domains, from pioneering medical devices to scalable AI platforms. I lead end-to-end design through rigorous user research, collaborative teamwork, and scalable design systems, always balancing powerful capabilities with accessibility and trust. I love partnering with ambitious teams to build delightful, future‑ready products that users love and that move the business forward.…I'm Wayne Macchion, a product designer with more than 30 years shaping digital products that deliver real business impact. I specialize in turning complex requirements into intuitive, engaging experiences across healthcare, retail, and enterprise domains, from pioneering medical devices to scalable AI platforms. I lead end-to-end design through rigorous user research, collaborative teamwork, and scalable design systems, always balancing powerful capabilities with accessibility and trust. I love partnering with ambitious teams to build delightful, future‑ready products that users love and that move the business forward.

Wayne Macchion

Product Designer, UX Designer, UI Designer, +3

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I'm Wayne Macchion, a product designer with more than 30 years shaping digital products that deliver real business impact. I specialize in turning complex requirements into intuitive, engaging experiences across healthcare, retail, and enterprise domains, from pioneering medical devices to scalable AI platforms. I lead end-to-end design through rigorous user research, collaborative teamwork, and scalable design systems, always balancing powerful capabilities with accessibility and trust. I love partnering with ambitious teams to build delightful, future‑ready products that users love and that move the business forward.…I'm Wayne Macchion, a product designer with more than 30 years shaping digital products that deliver real business impact. I specialize in turning complex requirements into intuitive, engaging experiences across healthcare, retail, and enterprise domains, from pioneering medical devices to scalable AI platforms. I lead end-to-end design through rigorous user research, collaborative teamwork, and scalable design systems, always balancing powerful capabilities with accessibility and trust. I love partnering with ambitious teams to build delightful, future‑ready products that users love and that move the business forward.

Available to hire

I’m Wayne Macchion, a product designer with more than 30 years shaping digital products that deliver real business impact. I specialize in turning complex requirements into intuitive, engaging experiences across healthcare, retail, and enterprise domains, from pioneering medical devices to scalable AI platforms.

I lead end-to-end design through rigorous user research, collaborative teamwork, and scalable design systems, always balancing powerful capabilities with accessibility and trust. I love partnering with ambitious teams to build delightful, future‑ready products that users love and that move the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Product Designer at Zeligate

August 1, 2023 - Present

Lead end-to-end design for an AI workforce platform, shaping how organisations deploy AI helpers across HR, marketing, sales, technology, finance, real estate, and legal. Created and maintained a comprehensive design system, conducted SME-driven user research, and translated product strategy into high-fidelity prototypes to guide feature development. Balanced powerful capabilities with accessible interfaces, prioritising security, transparency, and trust to ensure users understand data protection and can confidently collaborate with AI workers.

Senior UI/UX Designer at Ellume

June 1, 2019 - August 1, 2023

Led UX design across two pioneering medical products: a world‑first home respiratory disease test with a digital analyser and a physician-facing digital device with an online portal. Established design systems, conducted rigorous user research and iterative prototyping, and collaborated with scientists, developers, and medical advisors to translate clinical requirements into usable experiences. Drove design updates that streamlined workflows and supported market success across platforms.

Branding and UX/UI Consultant at Contracting

August 1, 2018 - June 1, 2019

Provided strategic UX/UI design and advertising solutions for diverse clients. Created scalable design systems and multi-platform campaigns, improving user experiences and workflows while delivering measurable results.

Head of Creative Services at TATTS GROUP

March 1, 2015 - August 1, 2018

Led a multidisciplinary team of 9 to implement human-centered design across lotteries, wagering, gaming, and corporate divisions. Fostered an agile, test-and-learn culture that delivered business results: $360M CRM-driven turnover, $139M in search and social revenue, and 67M website visits. Produced over 20,000 pieces of content across multiple channels, driving 80,000 new customer acquisitions and engaging 9.5M people via social.

Creative Director at City Beach

November 1, 2014 - February 1, 2015

Unified brand experience across channels, collaborating with marketing to shape strategy and implementing new workflows and asset management systems to improve efficiency and consistency.

Creative Consultant at Alleyway

June 1, 2013 - October 1, 2014

As a visual storyteller, created strategic, multi-platform design solutions driven by ideas, typography, and consumer insights. Managed multiple projects and stakeholders while delivering engaging narratives on any budget.

Senior Art Director at Media Merchants

February 1, 2008 - June 1, 2013

Led creative development and art direction for national clients, including Sony, Virgin Australia, Porsche Centre Brisbane, Priceline, and Mountain Designs. Managed the full project lifecycle from client briefing to delivery.

Art Director at Contracting

August 1, 2006 - January 1, 2008

Freelanced across London and Brisbane for agencies including Publicis, Lida, Communicator, and Bright, delivering campaigns for Renault, Jack Daniel's, NatWest, Ancestry.co.uk, and leading FMCG brands; led creative development and production.

Art Director at Y&R

June 1, 2005 - April 1, 2006

Partnered with a copywriter to develop integrated B2B and B2C campaigns; led multi-channel execution and leveraged consumer insights to shape campaigns.

Art Director and Graphic Designer at Punch

July 1, 2000 - June 1, 2005

Established my own design business, delivering campaigns and marketing materials for major brands while collaborating with Brisbane agencies such as Clemenger/BBDO, McCann Erickson, and George Patterson Bates.

Graphic Designer at BCM

August 1, 1999 - May 1, 2000

Developed cohesive visual identities and campaigns for clients including Golden Circle, Footlocker, Queensland Transport, and Dreamworld.

Graphic Designer at George Patterson Bates

June 1, 1996 - August 1, 1999

Lead designer on major agency projects, collaborating with senior creative teams to develop campaigns for national clients.

Finished Artist at Savage Graphics

July 1, 1994 - April 1, 1996

Early career role focusing on typography and pre-press, developing typography precision that informs current human-centered design practice.