Wayne Macchion
I'm Wayne Macchion, a product designer with more than 30 years shaping digital products that deliver real business impact.
About
I’m Wayne Macchion, a product designer with more than 30 years shaping digital products that deliver real business impact. I specialize in turning complex requirements into intuitive, engaging experiences across healthcare, retail, and enterprise domains, from pioneering medical devices to scalable AI platforms.
I lead end-to-end design through rigorous user research, collaborative teamwork, and scalable design systems, always balancing powerful capabilities with accessibility and trust. I love partnering with ambitious teams to build delightful, future‑ready products that users love and that move the business forward.
- 31 years' experience
- Joined June 2026
Industry experience
- Healthcare
- Life Sciences
- Retail
- Professional Services
- Media & Entertainment
- Software & Internet
More experts in Brisbane, Australia
Work experience· 13 roles
Lead end-to-end design for an AI workforce platform, shaping how organisations deploy AI helpers across HR, marketing, sales, technology, finance, real estate, and legal. Created and maintained a comprehensive design system, conducted SME-driven user research, and translated product strategy into high-fidelity prototypes to guide feature development. Balanced powerful capabilities with accessible interfaces, prioritising security, transparency, and trust to ensure users understand data protection and can confidently collaborate with AI workers.
Led UX design across two pioneering medical products: a world‑first home respiratory disease test with a digital analyser and a physician-facing digital device with an online portal. Established design systems, conducted rigorous user research and iterative prototyping, and collaborated with scientists, developers, and medical advisors to translate clinical requirements into usable experiences. Drove design updates that streamlined workflows and supported market success across platforms.
Provided strategic UX/UI design and advertising solutions for diverse clients. Created scalable design systems and multi-platform campaigns, improving user experiences and workflows while delivering measurable results.
Education
Certifications and awards
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