I am a results-driven digital marketing professional based in Lahore, with experience supporting UK and Pakistan-based brands across e-commerce, technology, repair services, perfumery, and media. I specialize in Google Ads, Meta Ads, Shopify management, social media marketing, content planning, AI-powered creative videos, product photography, and performance-focused campaigns designed to generate leads, sales, and stronger brand awareness. Alongside digital marketing, I have hands-on experience as a QA Engineer, testing web applications, delivery platforms, e-commerce websites, and digital marketing systems. I enjoy combining creative marketing skills with structured testing and problem-solving to improve customer experiences, campaign performance, website usability, and overall digital product quality.…

Summrah Ghaffar

I am a results-driven digital marketing professional based in Lahore, with experience supporting UK and Pakistan-based brands across e-commerce, technology, repair services, perfumery, and media. I specialize in Google Ads, Meta Ads, Shopify management, social media marketing, content planning, AI-powered creative videos, product photography, and performance-focused campaigns designed to generate leads, sales, and stronger brand awareness. Alongside digital marketing, I have hands-on experience as a QA Engineer, testing web applications, delivery platforms, e-commerce websites, and digital marketing systems. I enjoy combining creative marketing skills with structured testing and problem-solving to improve customer experiences, campaign performance, website usability, and overall digital product quality.…

Available to hire

I am a results-driven digital marketing professional based in Lahore, with experience supporting UK and Pakistan-based brands across e-commerce, technology, repair services, perfumery, and media. I specialize in Google Ads, Meta Ads, Shopify management, social media marketing, content planning, AI-powered creative videos, product photography, and performance-focused campaigns designed to generate leads, sales, and stronger brand awareness.

Alongside digital marketing, I have hands-on experience as a QA Engineer, testing web applications, delivery platforms, e-commerce websites, and digital marketing systems. I enjoy combining creative marketing skills with structured testing and problem-solving to improve customer experiences, campaign performance, website usability, and overall digital product quality.

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Work Experience

Quality Assurance Engineer at Next Level Software House
August 1, 2025 - October 1, 2026
Design and execute test cases for web applications, covering functional, UI, and regression testing; write detailed bug reports and collaborate with developers for issue resolution; conduct end-to-end testing and ensure accurate QA documentation; maintain ongoing QA improvements and validations.
Digital Marketing Executive at Freelance – UK & Pakistan-based brands across e-commerce, technology, repair services, and media industries
March 1, 2025 - October 1, 2025
Plan and execute Meta (Facebook & Instagram) ad campaigns; conduct audience research; create ad campaigns focused on lead generation and local service inquiries; manage campaign budgets, bidding strategies, and ad performance; improve visibility for repair services including mobile phones, tablets, laptops, and PCs; managed Google Ads campaigns for UK-based mobile phone and device repair businesses (e.g., iRepair, Repair Hub Weymouth, Repair Hub Poole, House of Repairs, Phone Fix Zone, iCan Fix, Phone & PC Fix); develop monthly content plans, engaging marketing campaigns, and social media profiles; produce high-converting digital content for Facebook, Instagram, and LinkedIn.

Education

Master’s in Information Technology at Superior University (Gold Campus)
January 11, 2030 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education