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I'm Carissa Tham, a senior content strategist and copywriter who builds scalable content systems that drive SEO performance and user engagement. Over the past decade I’ve led editorial operations, content lifecycle management, and multi-channel campaigns across SaaS, fintech, and consumer tech, translating strategic vision into measurable results. I enjoy collaborating with cross-functional teams, mentoring writers, and designing AI- and data-informed content workflows that boost velocity while maintaining brand voice and editorial quality. When I’m not crafting compelling narratives, I explore new AI tools and LM-driven approaches to keep content fresh and effective.…I'm Carissa Tham, a senior content strategist and copywriter who builds scalable content systems that drive SEO performance and user engagement. Over the past decade I’ve led editorial operations, content lifecycle management, and multi-channel campaigns across SaaS, fintech, and consumer tech, translating strategic vision into measurable results. I enjoy collaborating with cross-functional teams, mentoring writers, and designing AI- and data-informed content workflows that boost velocity while maintaining brand voice and editorial quality. When I’m not crafting compelling narratives, I explore new AI tools and LM-driven approaches to keep content fresh and effective.

Carissa Tham

Content Strategist, Copywriter, Content Designer, +2

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I'm Carissa Tham, a senior content strategist and copywriter who builds scalable content systems that drive SEO performance and user engagement. Over the past decade I’ve led editorial operations, content lifecycle management, and multi-channel campaigns across SaaS, fintech, and consumer tech, translating strategic vision into measurable results. I enjoy collaborating with cross-functional teams, mentoring writers, and designing AI- and data-informed content workflows that boost velocity while maintaining brand voice and editorial quality. When I’m not crafting compelling narratives, I explore new AI tools and LM-driven approaches to keep content fresh and effective.…I'm Carissa Tham, a senior content strategist and copywriter who builds scalable content systems that drive SEO performance and user engagement. Over the past decade I’ve led editorial operations, content lifecycle management, and multi-channel campaigns across SaaS, fintech, and consumer tech, translating strategic vision into measurable results. I enjoy collaborating with cross-functional teams, mentoring writers, and designing AI- and data-informed content workflows that boost velocity while maintaining brand voice and editorial quality. When I’m not crafting compelling narratives, I explore new AI tools and LM-driven approaches to keep content fresh and effective.

Available to hire

I’m Carissa Tham, a senior content strategist and copywriter who builds scalable content systems that drive SEO performance and user engagement. Over the past decade I’ve led editorial operations, content lifecycle management, and multi-channel campaigns across SaaS, fintech, and consumer tech, translating strategic vision into measurable results.

I enjoy collaborating with cross-functional teams, mentoring writers, and designing AI- and data-informed content workflows that boost velocity while maintaining brand voice and editorial quality. When I’m not crafting compelling narratives, I explore new AI tools and LM-driven approaches to keep content fresh and effective.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Fractional Content Manager, Senior Writer at Homebase

May 1, 2024 - Present

Lead content strategy, editorial operations, and performance analysis across SEO and AEO/GEO. Architected end-to-end content systems that deliver results across traditional search, AI-driven overviews, and language-model-enabled experiences. Drove content velocity with new AI workflows, built newsroom processes, and onboarded freelancers to scale production while preserving brand voice and editorial quality.

Senior Copywriter (Freelance/Contract) at Jobber

August 1, 2024 - September 1, 2024

Spearheaded the launch of a new product suite with conversion-optimized copy across product pages, lead-generation emails, and social ads. Delivered high-impact marketing assets that boosted user engagement and trial sign-ups. Collaborated cross-functionally with product, design, and marketing to ensure consistent messaging.

Content Strategist + Senior Copywriter at Clio

January 1, 2020 - January 1, 2022

End-to-end content lifecycle management of the Clio Blog; defined and executed SEO content strategy, writing, editing, updating, and reporting; identified gaps and opportunities, set goals and tactics, and tracked performance against team goals. Collaborated with product and design teams; mentored writers; delivered multi-channel content and case studies.

Content Resource Manager at Clio

January 1, 2022 - December 31, 2022

Led the content team's operational requirements, monitored day-to-day project activities, and actively forecasted and reported on creative capacity. Allocated resources, negotiated deliverables, onboarded/trained new team members, and managed content budgets and external vendors.

Content Strategist + Senior Copywriter at Clio

March 1, 2023 - Present

Crafted narrative-driven customer success stories; collaborated with clients and internal teams to extract key insights and deliver case studies that support brand credibility and sales enablement. Implemented strategic storytelling and cross-functional workflows to scale content production.

Copywriter at Fresh Prep

January 1, 2019 - January 1, 2020

Led development of copy for onboarding emails, product pages, blogs, and social content; contributed to packaging, email marketing, and site copy; collaborated with UX/product teams to improve content quality and user engagement.

Content Writer (Contract) at SNAP Financial Group (Financeit)

July 1, 2018 - January 1, 2019

Wrote engaging content to explain products, support marketing campaigns, and communicate complex topics clearly to lenders and customers.

Copywriter at Mogo Finance Technology Inc.

August 1, 2017 - May 1, 2018

Created copy for onboarding, product updates, and marketing; collaborated with design/UX; explained complex financial topics in accessible language across web and marketing channels.

Marketing Specialist at Vape Horizon

August 1, 2016 - August 1, 2017

Managed all web and social content for a local B2C retailer; improved SEO and data-driven decision making to support marketing initiatives.